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Landing page optimization advice needed

MJ DeMarco

I followed the science; all I found was money.
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I looked at your page for ten seconds and couldn't figure out what your service did.

That's a big problem.

For starters, you need a short sentence that encapsulates your entire offer, like an elevator pitch.
 

alord

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Same as what MJ said. Also, why aren't you using a landing page builder? Some are very inexpensive like Thrive themes. Like this the page it's very hard to read and scroll
 

Kyle T

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- Way too much text.
- Not clear what people are buying. (Needs to be clear within 5 seconds)
- Make call to actions obvious and bold. It should be extremely obvious what you want people to do. Need a call to action above the fold.
- Not good on mobile. Removing a lot of the text will help but still need to design it a lot better with mobile in mind.
-Shorten Tedtimonials. 1-2 sentences tops and spread them out more. Don't want people to have to scroll so much before they see testimonials.
 
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alord

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- Way too much text.
- Not clear what people are buying. (Needs to be clear within 5 seconds)
- Make call to actions obvious and bold. It should be extremely obvious what you want people to do. Need a call to action above the fold.
- Not good on mobile. Removing a lot of the text will help but still need to design it a lot better with mobile in mind.
-Shorten Tedtimonials. 1-2 sentences tops and spread them out more. Don't want people to have to scroll so much before they see testimonials.

Great points Kyle, consider that the user is supposed to make one and clear action when visiting a landing page.
 

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