amp0193
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Depends on the TLD and the industry.
My industry has one, I own it for my brand, but am watching on the sidelines with it. A couple of other brands have made the jump and use it exclusively.
I think it can work well in select cases when tied into a word or phrase.
My airbnb host years ago worked for Ticketmaster and spent over $1,000,000 to secure the rights to register .tickets websites. I don't think it worked out for him!
My industry has one, I own it for my brand, but am watching on the sidelines with it. A couple of other brands have made the jump and use it exclusively.
I think it can work well in select cases when tied into a word or phrase.
My airbnb host years ago worked for Ticketmaster and spent over $1,000,000 to secure the rights to register .tickets websites. I don't think it worked out for him!