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Hi everyone so as the title says I have just launched my second product (not linked to the first), I have launched on Amazon but i'm also in the process of creating a website. My first product was sort of a failure, I ended up breaking even but in the process learnt a hell of a lot about importing, how to talk with suppliers and everything that goes with listing a product online. The reason I decided to give up on the first product was mainly because it was a little big and the fees ended up being a lot more than I thought, also it was a niche I wasn't exactly excited about.
When deciding the second product I had a different mindset, this time I was thinking about building a brand not just a product, I decided to go with something a little unique but in a competitive niche. The product has now been live on Amazon for about a month and I have sold around 10 units, the problem is the listing hardly gets any clicks I think due to it not being something people would necessarily search for. I now need to build my brand and get my name out there, I know its very hard to do with just one product but its all I can afford at the moment.
So I have my brand/name/cool logo and niche I now need to try and build the social media accounts, at the moment the Instagram page has just under 500 followers and I have just created a Facebook page but no content yet. When posting on Instagram I just post cool photos I find sort of related to the niche and brand but I just do not really feel like I am providing value or that I know exactly what direction to take it. I haven't posted on the Facebook page yet because I am trying to think of something I can do differently to stand out, even something small to have my own style.
Can any of you guys suggest anything I could try out? Mainly on the building the brand name on social media. I know its hard without knowing the product or niche, I could possibly private message people if they feel like that could point me in the right direction. I will also like to update this thread as I go along for the journey, hopefully it could provide value to someone in a similar situation.
Thanks
When deciding the second product I had a different mindset, this time I was thinking about building a brand not just a product, I decided to go with something a little unique but in a competitive niche. The product has now been live on Amazon for about a month and I have sold around 10 units, the problem is the listing hardly gets any clicks I think due to it not being something people would necessarily search for. I now need to build my brand and get my name out there, I know its very hard to do with just one product but its all I can afford at the moment.
So I have my brand/name/cool logo and niche I now need to try and build the social media accounts, at the moment the Instagram page has just under 500 followers and I have just created a Facebook page but no content yet. When posting on Instagram I just post cool photos I find sort of related to the niche and brand but I just do not really feel like I am providing value or that I know exactly what direction to take it. I haven't posted on the Facebook page yet because I am trying to think of something I can do differently to stand out, even something small to have my own style.
Can any of you guys suggest anything I could try out? Mainly on the building the brand name on social media. I know its hard without knowing the product or niche, I could possibly private message people if they feel like that could point me in the right direction. I will also like to update this thread as I go along for the journey, hopefully it could provide value to someone in a similar situation.
Thanks
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