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Harbourmaster
If it is to be, it's up to me.
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Speedway Pass
Hi all,
Wow it has been almost 2 years to the day since my last progress post. With that being said, there has not been a single day in the last 730 days that I have not been grinding away in the Fastlane. Lots of changes and learnings to share.
First, an update on the above Amazon business. Yes the product sold; made my money back, made some profit. There was a few key take aways from this:
1) Keep costs low. Looking back on it, I likely would have made the same quantity of sales with half the marketing budget. Cut unnecessary expenses while launching and focus on the activities that drive real dollars. #makethemoneymoves
2) Probably the biggest lesson learned - play for bigger stakes. MJ talks about gold gum balls, playing for movie tickets vs. playing for millions. It takes the exact same amount of time and effort to set up a business (branding, ideation, execution, social media) to launch a small enterprise chasing 10's of thousands as it does to launch a bigger, cash-flowing enterprise playing for 10's of millions.
NOW! What has happened since then... a large part of Scale these days is in digital marketing. I wasn't comfortable with my knowledge in this area, so I begged, networked, borrowed and stole (ok didn't steal anything) to join one of the largest digital media firms in the world (think Facebook and Google) as one of their Account Directors. In general sales is sales; however, don't downplay the complexity of this industry. This paragraph could be it's own post - but suffice it to say it's been a grind to learn and sell at an elite level. Big learnings - ROAS, CPA, pixel optimization, CTR, CPC, CPM. The list goes on...
Currently, have packaged all of these learnings and experiences into a new business venture. I am not ready to talk about it publicly, but the brand and business is live. I think we have a real need in the market being unfulfilled. Right team members are in place to execute, and there is unlimited upside. For the first time I see my Fastlane journey ready to take off and it's really, really exciting. Not chasing money, not following trends, and ready to go after a massive, emerging market as a leader in the space. Now that I am focused on offering value, instead of chasing money, I see ideas and opportunity everywhere.
As a thank you to @MJ DeMarco I am open to offering an INSIDERS Membership back to the community. Not sure how to go about selecting the right candidate. If any member has been offering a ton of value to the community and has not yet joined, just tag them here. I'm sure from the short list I can choose someone.
Cheers and keep growing.
Wow it has been almost 2 years to the day since my last progress post. With that being said, there has not been a single day in the last 730 days that I have not been grinding away in the Fastlane. Lots of changes and learnings to share.
First, an update on the above Amazon business. Yes the product sold; made my money back, made some profit. There was a few key take aways from this:
1) Keep costs low. Looking back on it, I likely would have made the same quantity of sales with half the marketing budget. Cut unnecessary expenses while launching and focus on the activities that drive real dollars. #makethemoneymoves
2) Probably the biggest lesson learned - play for bigger stakes. MJ talks about gold gum balls, playing for movie tickets vs. playing for millions. It takes the exact same amount of time and effort to set up a business (branding, ideation, execution, social media) to launch a small enterprise chasing 10's of thousands as it does to launch a bigger, cash-flowing enterprise playing for 10's of millions.
NOW! What has happened since then... a large part of Scale these days is in digital marketing. I wasn't comfortable with my knowledge in this area, so I begged, networked, borrowed and stole (ok didn't steal anything) to join one of the largest digital media firms in the world (think Facebook and Google) as one of their Account Directors. In general sales is sales; however, don't downplay the complexity of this industry. This paragraph could be it's own post - but suffice it to say it's been a grind to learn and sell at an elite level. Big learnings - ROAS, CPA, pixel optimization, CTR, CPC, CPM. The list goes on...
Currently, have packaged all of these learnings and experiences into a new business venture. I am not ready to talk about it publicly, but the brand and business is live. I think we have a real need in the market being unfulfilled. Right team members are in place to execute, and there is unlimited upside. For the first time I see my Fastlane journey ready to take off and it's really, really exciting. Not chasing money, not following trends, and ready to go after a massive, emerging market as a leader in the space. Now that I am focused on offering value, instead of chasing money, I see ideas and opportunity everywhere.
As a thank you to @MJ DeMarco I am open to offering an INSIDERS Membership back to the community. Not sure how to go about selecting the right candidate. If any member has been offering a ton of value to the community and has not yet joined, just tag them here. I'm sure from the short list I can choose someone.
Cheers and keep growing.