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Jordan Belfort’s Sales Training - Is it worth It?

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Likwid24

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Has anyone purchased any of Jordan's Programs? Thoughts?
 

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TylerH1994

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I’ve taken his straight line sales course. It’s good but also a bit too much on the scammy sales side for me, personally. But you will learn a few nuggets about selling for sure.
I’m in agreement with this one.

I’m a bit confused on if @Likwid24 are you trying to improve at prospecting (cold outreach) or later stage selling?
 
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Likwid24

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I’m in agreement with this one.

I’m a bit confused on if @Likwid24 are you trying to improve at prospecting (cold outreach) or later stage selling?
I'm trying to improve at all forms of Sales. I wont' be doing any cold calling. Mostly calls to warm leads and prospects in my own network. I need to get better at closing and handling objections.
 

Minus9

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One sales tip for you: Know your product well - be well informed and how you can benefit your customers with said product. No need for fancy Jordan Belfort tactics that are based on how your voice pitch should be etc. just literally know your product well, have a market for it and sell it. Easier said then done obviously but better spend time on that instead of wasting it on courses like his.

His main source of income like many others is based on course-selling. He might have some useful information but probably not something you want to neccessarily pay for.

My two cents.
 

csalvato

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One sales tip for you: Know your product well - be well informed and how you can benefit your customers with said product. No need for fancy Jordan Belfort tactics that are based on how your voice pitch should be etc. just literally know your product well, have a market for it and sell it. Easier said then done obviously but better spend time on that instead of wasting it on courses like his.

His main source of income like many others is based on course-selling. He might have some useful information but probably not something you want to neccessarily pay for.

My two cents.
Yeah I agree.

If you have an incredible product, know it inside and out and have read Influence by Cialdini, then you will have no problem selling and won't need all the special tactics these Sales Gurus peddle.

IMO once you get to that baseline, all that other stuff gets you the last 2 mm to be world class.
 
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Likwid24

Likwid24

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One sales tip for you: Know your product well - be well informed and how you can benefit your customers with said product. No need for fancy Jordan Belfort tactics that are based on how your voice pitch should be etc. just literally know your product well, have a market for it and sell it. Easier said then done obviously but better spend time on that instead of wasting it on courses like his.

His main source of income like many others is based on course-selling. He might have some useful information but probably not something you want to neccessarily pay for.

My two cents.
I've been doing exactly this. But just because I know my product inside out, doesn't mean I'll be great at selling. There's still a lot I need to learn as far as sales go. And I won't learn that by knowing more about my product. I can know it better than the owner of the company himself and it won't make me better than him at sales.

I've been absorbing as much as I can from Grant Cardone, Jordan Belfort and Chet Holmes. It has for sure helped me.

The reason I'm looking into Belfort's program is because what he did is similar to what I'm currently doing.
 

TylerH1994

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I'm trying to improve at all forms of Sales. I wont' be doing any cold calling. Mostly calls to warm leads and prospects in my own network. I need to get better at closing and handling objections.
OK -
I've been doing exactly this. But just because I know my product inside out, doesn't mean I'll be great at selling. There's still a lot I need to learn as far as sales go. And I won't learn that by knowing more about my product. I can know it better than the owner of the company himself and it won't make me better than him at sales.

I've been absorbing as much as I can from Grant Cardone, Jordan Belfort and Chet Holmes. It has for sure helped me.

The reason I'm looking into Belfort's program is because what he did is similar to what I'm currently doing.
I personally am not a fan at all - but if they’re producing results, then I don’t have any grounds.

Not sure the price of the course -I think the book Objections by Jeb Blount is good, as is Smart Calling by Art Sobczak.

Courses? Eh. I haven’t seen any that fit. I have a course by Josh Braun, but I’m not 100% sure it’s the right fit for you.
 

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JB used to be good and it worked in 90s. Recently his net worth came down to minus.
 

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JohnForte

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If I remember correctly from what I read and what my friends have told me the straight line persuasion technique is to minimize distractions. To focus on the sale and getting there in the shortest possible path. Not time, but path so you want to research the objections they would have and squash those so no barriers are in the way of the sale.

He also teaches tonality but again that something you can kinda learn on your own, just don't be a robot speaking.

Again if I remember correctly that is basically his core of the course.
 

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I'm trying to improve at all forms of Sales. I wont' be doing any cold calling. Mostly calls to warm leads and prospects in my own network. I need to get better at closing and handling objections.
zig ziglar
 

Bradley R

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I've read 'way of the wolf' and got some great insights from it.

Jordan Belfort, like many others out there, is a mixed bag. You can simply take the good parts and forget the rest. Same goes for Cardone, etc.

Having said that, I would look around some more before pulling the trigger. Most of these guys that sell training programs also have books, so I would read some more books before investing heavily in a course/program.

I like a lot of JB's stuff. Spin selling was also insightful. I've heard great things about Sandler's training systems but haven't gotten into yet.

The point is, check out a few different things and see what resonates and will be the best fit for your business.

Regardless of what you choose for sales, pair it with Chris Voss's teachings.
 

Kevin88660

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That's because he still owes millions lol
He could be hiding his assets from his creditors.

I did buy Jordan’s book. Jordan does have a deep understanding of sales/business and developed a water tight sales strategy for himself.

His Core strategy is as follow.

-Run a marketing campaign to find out qualified prospects. Never talk to unqualified prospects.

-Key Objective of the sales appointment, close a small deal to prove performance so as to win a bigger deal in the future.
There was a youtube video of him convincing an Australian business owner to move part of his foreign currency account to the bank he works for and let then do the hedging for him. Prove to him how much the bank can make on a percentage basis for that small deal to earn credibility.

-Key style in sales presentation. Talk like an expert. Be an expert. Reaffirm the track record and branding of the product/service, the company and the salesperson. The logic is that, a prospect will often hesitates to put the money into something he doesn’t know well or fully trust. There is always a fear they they are presented with the good sides of a product or service by a salesperson only to be hunted by the bad sides in the future and regret about it. That is why people always say “let me think about it” to a logically good deal. That’s why it is important to stress on the track record of the company, product/services and the salesperson throughout the presentation multiple times before the objection and after the objection.

What are the short comings of such a system?

1) All systems start to cripple if they do not fit the actual sales scenario. If you study how Jordan trains sales force for business a lot is operating on the “street smart factors” relevant to the business rather than following his own system.

2) Demonstration effect is good if the product or service you are getting can be demonstrated. That is why Jordan focus on closing small deals to prove value. You can see that is how Jordan strategize for his sales coaching. He put in a lot of research and value into his book which is sold cheaply. This acts as a marketing tool for the more expensive premium training services that is offering elsewhere.

But if you are selling intangible financials like insurance it could be harder to use such a method.

Salesperson: “Hi Mr Client how do you feel about the insurance plan that You bought last year.?”

Mr Client: “ I paid for it. i didn't die or get disabled. It proves that it is a waste of money.”

In the above example it is better to do most of the sales education and consultation before closing anything. Don’t try to close a small deal in the first appointment and make the product sell itself. It is better to educate and explain through multiple appointments and close a big deal once the client is ready.

3)Consultative selling and talking like an expert will be good and sufficient, if that is what the client is expecting.

The reason why a customer buys through a salesperson (you) versus he making his own mind through his own research online or through product catalogue is that you are the expert who can add value and he can trust you as an honest advisor right? That is what most the “textbook says” and what sales people aspire to be. And therefore they hallucinate and hope for it and start to say rubbish like “we are not salespeople..we are not selling.. we are offering solutions...blabla despite the fact that the business demands them to sell, their sales contract demands them to sell and their renumeration package is 100 percent based on how much they sell.

The reality on the ground is the prospect, most of the time is not expecting a full-fledged consultation. Look if they are looking for consultations they will be paying for a consultant on a hourly basis. Most likely they did their preliminary research themselves and assume that they know the most (but really very little) about the business, and they expect to fill the missing information gap with a salesperson to just inform them if there are things they are missing out. If you look decent, and seem to know your stuff and can occasionally stroke his ego the deal is done.
 
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Likwid24

Likwid24

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That's because he still owes millions lol
From what I understand, he built his net worth back up over 100 million, which is pretty damn impressive.

I listened to his audiobook twice. It's very relevant to my business and he does have a lot of golden nuggets that I took out of it. I made detailed notes on the important stuff relevant to what I do.

I'm also a big believer in anchoring, which most TV personalities, sports players and speakers use. I actually used it when I went on QVC and it helped. I'm going to try olfactory anchoring like he suggested.

I also know a lot of people that hate Grant Cardone. Yea, he's a little wacky, but who isn't. He just doesn't hide his real personality like most do. He's real. And yea, a lot of his stuff is over the top, but a lot of it does make sense as well.

I'm going to listen to Chris Voss next. I just downloaded the audio book.

I'll take a little from each and come up with my own version of it. I'll test what works and what doesn't. I'm not going to jump into any courses yet, but would love to work with someone to become a "master" at sales.

BTW- I did jump on a call to get more info on Jordan's program and his mastermind. Funny thing is that his sales guy is highly interested in my product. I'm positive I will get him to buy from me at some point. =)
 
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Andy Black

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I’m not a salesman and don’t aspire to be one so take what I say with a pinch of salt...

I don’t recall ever reading a sales book. I must have just picked up bits and pieces over the years. Like being comfortable with silence while they think. Like not coming across as a salesman.

Personally, I’d rather not take any sales courses - because I never have a goal to make the sale.

I like the following lines:

“Sales is a screening process” (Blaise Brosnan)

“The first purchase is a test - both ways.” (Unknown)

“The most important formula in business is R+R.” (Blaise Brosnan)


I’m chatting so we can get to know each other and see if we can create a win-win.

Obviously I try to only chat to people where I believe I can help them, and/or I believe building that relationship will help my business. That’s an important part of the screening process.

Not sure that helps. I’m just putting it out there that maybe you don’t need to take a sales courses?
 

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I've read his book and the straight line persuasion methodology.

IIRC, the basic premise is to line up the 3 T's, which is the 3 levels of trust.

The prospect must trust you.
The prospect must trust your company.
The prospect must trust your product.

Worth a read - probably what the sales training is about too, but a much more affordable way to learn it =)
 

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Andy Black

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It honestly doesn't feel like I'm selling anymore after implementing the tactics from these two.
Interesting. What’s been your main takeaways? What are you doing different after reading their books?

I’m repelled by even the idea of reading sales books. I just think they’ll mess with my mojo. Am I mistaken?
 

BizyDad

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I’m repelled by even the idea of reading sales books. I just think they’ll mess with my mojo. Am I mistaken?
Yes

if you were to read a sales book, you would take what you like that helps you, and you would leave the rest.

Nothing is going to mess with your mojo.
 
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Likwid24

Likwid24

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I’m repelled by even the idea of reading sales books. I just think they’ll mess with my mojo. Am I mistaken?
Everyone's different man. One thing I learned in life is that everyone isn't like me and I'm not like everyone. Some people are natural at sales. Some need help. Some people think they are a natural at sales but need lots of help but they are too ignorant to admit it.

To each his own.

It can never hurt to get better at any one subject. Always be learning.
 

csalvato

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Yes

if you were to read a sales book, you would take what you like that helps you, and you would leave the rest.

Nothing is going to mess with your mojo.
The salesperson needs to be self aware enough to try out the tactics and back off the things that don't work for them.

Too many people read books and blindly apply things, and when it doesn't go well they blame themselves for sucking.

I've seen sales books definitely mess with people's mojo. I've literally seen salespeople go from top to shit because of that mindset.

Like @Likwid24 says, everyone is different. Try to just be yourself and take the pieces of these books/courses that play to your personality and strengths. There's definitely great nuggets in Jordan's courses, and others like him (Cardone, Holmes, etc.)

I have seen people try to be just like Jordan and implement everything he says in the program, and they crash and burn because his methods are for a very particular kind of sale and salesperson, imo.

Just like always be learning, always be experimenting, imo.
 

Kepler

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I'm trying to improve at all forms of Sales. I wont' be doing any cold calling. Mostly calls to warm leads and prospects in my own network. I need to get better at closing and handling objections.
1. I used to manage a call center, I recommend a 3 step solution to each response. The steps are: Statement, Question, Silence.

2. When would you like to hear a post expanding on these ideas?

3. (Be silent, don’t say a word no matter how long it takes. It’s a duel of who will break the silence first)
 

Kepler

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1. I used to manage a call center, I recommend a 3 step solution to each response. The steps are: Statement, Question, Silence.

2. When would you like to hear a post expanding on these ideas?

3. (Be silent, don’t say a word no matter how long it takes. It’s a duel of who will break the silence first)
It’s on my list of things to do as well, but I aim to write a whole book on this technique and the different applications of it to gain control and keep control of the conversation, conversation structure/ people’s expectations, and how to always be closing using the technique
 

BizyDad

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The salesperson needs to be self aware enough to try out the tactics and back off the things that don't work for them.

Too many people read books and blindly apply things, and when it doesn't go well they blame themselves for sucking.

I've seen sales books definitely mess with people's mojo. I've literally seen salespeople go from top to shit because of that mindset.

Like @Likwid24 says, everyone is different. Try to just be yourself and take the pieces of these books/courses that play to your personality and strengths. There's definitely great nuggets in Jordan's courses, and others like him (Cardone, Holmes, etc.)

I have seen people try to be just like Jordan and implement everything he says in the program, and they crash and burn because his methods are for a very particular kind of sale and salesperson, imo.

Just like always be learning, always be experimenting, imo.
Agreed. Thanks for clarifying the point. I specifically meant nothing was going to mess with Andy's mojo...
 

Andy Black

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My mojo was definitely messed with by listening to other people (who I paid to help me!). Smart people. Well meaning people. But they unintentionally gave me great sounding advice that took me away from finding what works best for me.

In some ways it’s the act of finding what works best for you that’s most beneficial.

I think we can spend too much time learning or following other people’s paths and drown out our own thoughts, causing us to lose our way.


Another coach gave me very different advice when I paid for a call with him. He said “You don’t need to be on any lists brother. All you need is within you.”

This was very liberating advice for me. He gave me the permission and confidence to be myself and do things my way. (Sad that I needed permission, but I suspect I’m not the only one.)

Now I think about it, he gave me some other good sales advice with an off-the-cuff comment of “You’re the type of person people want to buy from.” Oh... that’s interesting. People want to buy from me because of the type of person I am, not because of sales skills I have?


On another note, I don’t subscribe to always be learning. My goal isn’t to learn. It’s not even to be better at specific subjects or skills.

I’m good enough at Google Ads.

I’m good enough at writing.

I’m good enough at creating videos.

I’m good enough at sales.

I’ve no interest in getting better at any of the above.

My problem isn’t that I can’t sell, it’s that my offer and processes haven’t been refined enough so it sells itself.

I won’t read any sales books, not because I think I’m a natural salesman, but because I don’t want to be better salesman. I want to be a better business owner.


Another thing that would be a big no-no for me is the background and values of whoever I’m listening to.

“How you do anything is how you do everything.”

If someone’s moral compass is skew then obviously they can still give great advice. But if I’m learning from them then how do I know what’s good advice for *me*? Do they have my best interest at heart? Will I inadvertently pick up some mindset or belief that holds me back for years?


I’m super protective of my values, way of thinking, and way of doing things. That’s part of the reason I’m on an information diet, don’t go to events, and don’t want to be in any masterminds.




Hope that helps.
 

Andy Black

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3. (Be silent, don’t say a word no matter how long it takes. It’s a duel of who will break the silence first)
When someone does this to me I hold the silence long enough for them to know I’ve spotted them doing it, then I gleefully break the silence first.
 

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