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Is viral bad press good for sales?

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Castaway

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Has anyone else seen the “$100 tree branch” going around on social media? (See below)

68D37CAB-05A9-4C9B-A2C2-53A00E9774D3.jpeg

The joke is to send the screenshot to your significant other and post their reply’s in the comments. Typically they make fun of the price, etc.

It got me thinking...

Does all this new attention and awareness actually increase sales for the product, even with people making fun of it?

We sell a product that could piggy back off this trend perfectly and would get a very similar reaction... I’m wondering if I can cultivate it (paid or organic) and if that would actually lead to an increase in sales?

Obviously very hard to actually quantify without a case study but interested in y’all’s opinion! If nothing else, it’s interesting to think about.
 

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sparechange

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Nov 11, 2016
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Has anyone else seen the “$100 tree branch” going around on social media? (See below)

View attachment 35697

The joke is to send the screenshot to your significant other and post their reply’s in the comments. Typically they make fun of the price, etc.

It got me thinking...

Does all this new attention and awareness actually increase sales for the product, even with people making fun of it?

We sell a product that could piggy back off this trend perfectly and would get a very similar reaction... I’m wondering if I can cultivate it (paid or organic) and if that would actually lead to an increase in sales?

Obviously very hard to actually quantify without a case study but interested in y’all’s opinion! If nothing else, it’s interesting to think about.

Maybe, if you look into Supreme they used to sell bricks at rip off prices, think they actually sold out, and cards of humanity sold out 30k units of cow poo at $6 a box.
 

Digamma

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Nov 13, 2014
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Yes.

This is a single product in a huge store that most people won't even know.

So the exposure it would normally have is microscopic.

But by virality, it is spreading to thousands of people in their target market.
 

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