Read Millionaire Fastlane
- Apr 28, 2017
Look, the first and most important commandment in online marketing as a copywriter is PICK THE RIGHT CLIENTS. If you pick the right clients, even subpar copy will get results.Is there anything missing?
Just felt a bit lost on how you make websites that actually SELL for companies.
So THAT’S what you’re missing. You’re still under the spell cast by the pro copywriters who tell you that great copy can sell anything, which is wrong. It’s a huge struggle to sell anything. You need the right product-market fit to begin with.
Much easier to sell what people already want/need. So the most important thing is to find the right clients… clients who already have resources AND a solid business foundation (strategy, offer), and they just need the marketing spark that you give to create a big explosion of cash!