Perhaps this video might explain why your money on FB ads is not yielding the expected results?
View: https://www.youtube.com/watch?v=oVfHeWTKjag
Let me know what you think.
There's 2 things wrong with your post.
First off, the premise behind your post really grinds my gears. Why would you link a video like this when YOU personally don't have any experience with Facebook ads? I see people like you all the time on Reddit and other forums giving out advice when they don't know what they're talking about. I mean, you aren't technically giving advice, but the wrong information could end up negatively affecting the OP in the long run.
Second, the premise behind the video is ridiculous. Yes, Facebook still doesn't really have a system to weed out fake likes or accounts... but why in the hell would anyone pay for likes? That's literally paying for a metric that has no worth to your bottom line. The only benefit it could potentially have is building social proof, but you'll get more valuable likes organically through regular paid ads on Facebook (that are focused around conversions or link clicks).
Here's the thing: The way Facebook works is that they group certain users into specific segments based on what actions they take. If a certain group of users are more inclined to engage with ads/posts, then they're grouped under the "engagement" segment. If a certain group of users click a lot of links in ads/posts, they'll be grouped under the "link clicks" segment. And if a certain group of users tend to buy a lot of products off Facebook, they'll be grouped under the "purchase" segment. Depending on which ad objective you choose, Facebook will show your ad to the corresponding "segment" of users (naturally, the higher level objective segments of users are going to be more expensive). So if I were to run an ad with the engagement objective, my ad will be primarily shown to people who engage with ads but not to people who'll necessarily buy the product I have to offer. Similarly, if you pay for page likes, you'll only show your page to people who have a history of liking a buncha pages (as in, you'll be showing your page to people who have a history of taking actions that are eerily similar to what a "click farm" bot would be doing).
Hopefully I'm making sense here.
Anyway, Facebook is still a viable platform for advertising. Facebook rewards good ads (as in, ads with good metrics for whatever objective you're optimizing for), while punishing bad ads. If someone hasn't made money using Facebook ads, then it means that either their product/service isn't fit for Facebook, or their advertising is whack and Facebook is punishing them for not creating good content (Facebook values users above advertisers).
And I say all this as someone who's made over $1-million in the past year using Facebook and Instagram as my sole advertising platforms.
P.S. I apologize if I come off as rude. I just don't like it when people give out advice without realizing how detrimental that advice could be.
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.