eliquid
( Jason Brown )
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- May 29, 2013
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Free registration at the forum removes this block.Dedicated landing pages for Google Ads is a must so it's good you're doing that. How many sales are you generating from organic web vs paid web?
I'm more than happy to run your domain through some traffic analysis tools to see what improvement you could have. You could also look at your Google Analytics data to discover whether people are bouncing which would suggest a 'bad' website.
Thanks for the info!
1. This looks great! Having a slight profit margin is where you want to be at. Most importantly, you're CTAs are working for the audience you want to reach so far.
2. Yeah, those credentials and being in big corporate environments is giving me some red flags. If his advice on nav bars, blogs, and SEO is coming from that context, then that prescription may not work. This feels like apples to oranges; a company with the billion dollar revenue to support a marketing budget versus a company starting out would have different SEO needs. I'd say shelve your friend's advice for now, but seek out another SEO expert who has a closer track record to yours, such as having used SEO to deliver the right results.
3. This is great! Hope your Thursday call goes well and is a productive one.
Also just received your DM; I'll take a look and see what I can do there.
You are in the sales game of running ads to a landing page.I run a tutoring business and our website is a simple one-page site, but I've gotten mostly good feedback on it.
We also run Google Ads to dedicated landing pages which are even simpler. The goal is to simple get a phone number lead, or engage them with the on-site chat, and get them on the phone to build trust.
Today, I spoke with a friend who is a digital marketing manager for a larger company.
He was suprised I didn't have a "proper" website with nav menus, blog, etc etc.
He said he wouldn't trust my website as a customer.
He also said I need to improve SEO.
Well our Google Ad campaign is giving results, but it got me thinking...maybe we could be doing much better?
The natural thing here would be to test his suggestions to see if it gives better conversion rates, more clients etc. But getting good SEO and creating our website from scratch would entail many months of work.
What do you guys think, what have been your experiences? Am I stupid for not doing SEO, and for having a very "simple" home page? (if you want to see the site, PM me and I'll send you a link)
Hi Fairhill, gotta admit, I'm curious about a few things before we even dive into whether SEO is good, which is if this person's SEO advice to your current business stage is valid to begin with.
You're right about SEO being complex; not just to set it up and 'start from scratch', but also to maintain a standard of quality than cheap keyword tactics, and potential quarterly/annual changes in algorithms, rules, and regulations from search engines will take time to adjust, too. It's definitely a longer-term play with maintenance over time.
- What are your financial metrics like? How much is your business bringing in now?
- Who's this 'Digital Marketing Manager'? Has this person been in a position to generate massive results, like bringing in 100,000 buyers or generated $2 million in revenue for his company? Or is this some guy that has a 'cushy job' with a $100k salary who never started a business?
- It makes sense to test, but make sure you're testing the 'right advice', too. Going back to #2, I'd think about it this way: If I'm making $100,000/mo right now, and want to make 2x, 5x, or even 10x of that, does my friend's SEO advice get me there? Do I even feel ready to make that leap and deal with that complexity?
Thanks for your response,
1. Our revenue for the upcoming month will be 5-7k USD, with a slight profit margin (just made my first hire, not counting independent subcontractors)
2. While I can't speak for what results this person has produced, the company has roughly a billion dollar revenue if I read their financials correctly. The person I spoke to has a degree from a very prestigious school and held marketing and marketing management positions before. I have no idea about his entrepreneurship/startup experience. It may be that his "view" is more aligned with what a big established company should do and his advice is actually counter-productive for my scenario...
3. "A/B-testing" advice from others is a good point, I actually have a meeting booked thursday with a guy who seemed really eager to help. I can update you if you're interested.
I DM'd you my website and landing pages, if you could take a look I'd be very happy.
I run a tutoring business and our website is a simple one-page site, but I've gotten mostly good feedback on it.
We also run Google Ads to dedicated landing pages which are even simpler. The goal is to simple get a phone number lead, or engage them with the on-site chat, and get them on the phone to build trust.
Today, I spoke with a friend who is a digital marketing manager for a larger company.
He was suprised I didn't have a "proper" website with nav menus, blog, etc etc.
He said he wouldn't trust my website as a customer.
He also said I need to improve SEO.
Well our Google Ad campaign is giving results, but it got me thinking...maybe we could be doing much better?
The natural thing here would be to test his suggestions to see if it gives better conversion rates, more clients etc. But getting good SEO and creating our website from scratch would entail many months of work.
What do you guys think, what have been your experiences? Am I stupid for not doing SEO, and for having a very "simple" home page? (if you want to see the site, PM me and I'll send you a link)
I run a tutoring business and our website is a simple one-page site, but I've gotten mostly good feedback on it.
We also run Google Ads to dedicated landing pages which are even simpler. The goal is to simple get a phone number lead, or engage them with the on-site chat, and get them on the phone to build trust.
Today, I spoke with a friend who is a digital marketing manager for a larger company.
He was suprised I didn't have a "proper" website with nav menus, blog, etc etc.
He said he wouldn't trust my website as a customer.
He also said I need to improve SEO.
Well our Google Ad campaign is giving results, but it got me thinking...maybe we could be doing much better?
The natural thing here would be to test his suggestions to see if it gives better conversion rates, more clients, etc. But getting good SEO and creating our website from scratch would entail many months of work.
What do you guys think, what have been your experiences? Am I stupid for not doing SEO, and for having a very "simple" home page? (if you want to see the site, PM me and I'll send you a link)
Aside seo what do you think other platform that can create more sales?I believe SEO is worth it as it diversifies your traffic sources.
Build out one traffic source and then work on building out others do you are less exposed to risks.
Aside seo what do you think other platform that can create more sales?
You should really create more pages on your website. It will help to get your website ranked on more keywords. More keywords ranked means more traffic and leads. Write articles on website helps to grab more traffic because thousand of people have different queries about your product everyday.I run a tutoring business and our website is a simple one-page site, but I've gotten mostly good feedback on it.
We also run Google Ads to dedicated landing pages which are even simpler. The goal is to simple get a phone number lead, or engage them with the on-site chat, and get them on the phone to build trust.
Today, I spoke with a friend who is a digital marketing manager for a larger company.
He was suprised I didn't have a "proper" website with nav menus, blog, etc etc.
He said he wouldn't trust my website as a customer.
He also said I need to improve SEO.
Well our Google Ad campaign is giving results, but it got me thinking...maybe we could be doing much better?
The natural thing here would be to test his suggestions to see if it gives better conversion rates, more clients etc. But getting good SEO and creating our website from scratch would entail many months of work.
What do you guys think, what have been your experiences? Am I stupid for not doing SEO, and for having a very "simple" home page? (if you want to see the site, PM me and I'll send you a link)
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