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Is SEO Consultation still profitable in 2017?

Discussion in 'General Entrepreneurship and Startup' started by thereehldeal27, Apr 12, 2017.

  1. thereehldeal27
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    thereehldeal27 New Contributor

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    I know it was all the rage back in 2014. Is being an SEO consultant still a money maker in 2017? Basically my goal is to make 6 figures a year, which means 8000 a month, which means if SEO consultation is still a good business model, I would need 8 companies to pay me 1000 a month for SEO.

    Or should I stick to blogging?
     
  2. TheDillon__
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    TheDillon__ Bronze Contributor FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass

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    Can you help businesses with SEO?

    Are businesses asking to be helped with SEO?

    Worry about whether a problem persists - not whether profit exists. Where the former is, the latter will follow.
     
  3. SMOKING ACES
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    SMOKING ACES New Contributor Read The Millionaire Fastlane

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    Hey thereehdeal,

    The same question has crossed my mind. I am currently in the process of creating a contents education business that teaches a broad range of skills. One of them would be SEO and website development in which I will need someone with knowledge to write the contents for me to market. Not too sure if it was M.J who said people are lazy, they want everything handed to them. I think that while people act this way and SEO is still not common knowledge, I believe there will be a need for SEO consultancy. It might be that you cant make as large of a profit margin.
     
    thereehldeal27 likes this.
  4. Fred Chevry
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    Fred Chevry Bronze Contributor Read The Millionaire Fastlane Speedway Pass

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    That is one fine reality check right here.
     
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    Fox Legendary Contributor LEGENDARY CONTRIBUTOR FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass

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    Someone in my FB posted this (this isn't my sale) ...


    We closed a $60,000 website deal, before this project our previous biggest deal was $3,500. I’m going to split this into two posts, because I think there are two lessons – how we sourced the deal and how we closed the deal.

    Our company is uniquely positioned in this group. While this is our first digital marketing agency, our team has a very deep skillsets and business experience and I’m hoping it’s written in a way that allows anyone regardless of where they are in their journey to take something away. Today that should be the power of partnerships with other agencies.

    We were given this deal as a referral from a 25-person web development agency. They specialize in a tech stack that wasn’t a good fit for this client and they made an email introduction to us. Here are the relationship facts leading up to this referral.
    • My cofounder had engaged with their CEO a couple times in the last 2-3 years
    • We had taken the CEO out for lunch a week or two before the referral

    Up until this point, even though my cofounder and this agency’s CEO knew each other and were on good terms, he had never referred a deal over. What changed?
    When we reached out, we proposed two agenda items:
    • Mentorship. We positioned ourselves as a fast-growing agency and would love to ask him for advice and guidance on issues we’re running into as we grow and scale.
    • Collaboration opportunities. We’re good at SEO (if you google ‘Seattle SEO agency’ our sister company is the #1 organic search result) and all his clients need SEO.

    We created a personal connection through the mentorship aspect of the conversation, and we created a business connection by selling ourselves as successful and worth investing in – our recently signed clients, successful client outcomes and our revenue growth rates.

    Successful people either had mentors and they understand the value and enjoy giving back to smart, driven, passionate people who reminded them of themselves earlier in their career, or they didn’t have a mentor and truly wished and knew it would have been a huge positive if they did.

    Reach out to the principals at every agency larger than you in your city and ask to take them out to lunch. Position yourself as someone who is worth their time – you’ve accomplished a lot on your own, you’re smart, you’re passionate, you’re driven, show them their time is going to multiply your success.

    The second ask from these meetings is collaboration opportunities. You may not have a core strength in SEO, but as a web developer you have skills I guarantee you they need. As an agency, we’re constantly looking for useful resources we can depend on it at an unknown time in the future. As we grow we’re constantly taking on projects we don’t have the resources to deliver, but can figure out once the deal is signed. These larger agencies will naturally have a much higher deal flow than you, and they’ll need resources managing or implementing these projects.

    The other angle here is asking for their scraps. We turn down a lot of deals due to insufficient client budget and we like to pass these deals to our smaller web developer friends. Find out what kind of projects aren’t a good fit, as see if you can align yourself as a better alternative than throwing the leads in the trash can.
    If you can build a personal connection and get them invested in your success and show you’re capable of taking on deals they don’t care about it, you can 100% turn these relationships into a steady client acquisition streams.

    This post just hit two pages and I think it’s enough info on how we sourced the deal, I’ll post how we won the deal when our only track record was $3,500 websites. I’m happy to answer questions and might be able to dig up the original collaboration / mentorship email I sent to setup the lunch meeting.
     
    Chazmania and creativt69 like this.

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