D
Deleted03867
Guest
I've just realized that more and more people are starting to be aware of copywriting, unfortunately in a negative way.
We all know what copywriting is (I hope so) and what it is used for. But... there is a big problem.
It is being used to promote bad quality products, leaving the ugly mark on copywriting's opinion. Massively.
Too many "entrepreneurs" think that promoting their products through copywriting is the only way to go, leaving the quality of their "insanely great super duper product that is going to show the shortcut to be wealthy/healthy/beautiful/*whatever the desire is*/" under the question mark.
Now think about it.
What does the client experience when he is actually ordering the awesome product, excited about benefits and thinking about his lovely shortcut - just to find out...
it changed nothing in his life?
Angry, sad, frustrated because of that situation, he comes back on his way with the bitter taste of being frauded.
And he finds another product. Yes, also with a great copywriting that "works".
Is the client going to buy the product again as he did earlier, or is he going to look at everything with really big caution, with a high probability to just throw the opportunity of finding the easy way to make money?
You already know the answer.
Good for that client.
The same thing is happening on YouTube when video creators are inserting titles like "You Won't Believe What Happened With My Mom!" or "Am I Gonna Die After Eating A...?" just to find out it is some random-bull-shit vlog and nothing really happened.
Leaving every curious person pissed and aware of what it's called nowadays "ClickBait".
Now, what about the products that are really, I mean REALLY (in a non-sarcastic way) fantastic things that actually solve problems of their future buyers?
If you've got that ideal product (again, in a non-sarcastic way), you want to cover it up with great marketing that involves a good copy.
And... what now?
It is not gonna work as it did earlier. I mean, it won't completely stop working, but because of all these "copy-frauds" that put copywriting in an infamous light, it destroys the purpose of letting clients get to know the products that really solve their problems.
Hopefully, it is not like that all people are aware of it.
Yet.
If it stops working soon, everyone who knows that copywriting is a powerful tool to show everyone that his product is REALLY going to help his clients is going to need another way of creating a copy.
It should be the message for anyone who doesn't care about the quality of his product and wants to sell it relying only on making great landing-page.
Just don't do it for the sake of every person, including yourself.
Okay, that is all for now. I'm being on my way to think about new possibilities of creating a good copy (I know this word is being overused in my post, sorry for that).
I am curious about what you have to say, so speak your mind if you want to!
We all know what copywriting is (I hope so) and what it is used for. But... there is a big problem.
It is being used to promote bad quality products, leaving the ugly mark on copywriting's opinion. Massively.
Too many "entrepreneurs" think that promoting their products through copywriting is the only way to go, leaving the quality of their "insanely great super duper product that is going to show the shortcut to be wealthy/healthy/beautiful/*whatever the desire is*/" under the question mark.
Now think about it.
What does the client experience when he is actually ordering the awesome product, excited about benefits and thinking about his lovely shortcut - just to find out...
it changed nothing in his life?
Angry, sad, frustrated because of that situation, he comes back on his way with the bitter taste of being frauded.
And he finds another product. Yes, also with a great copywriting that "works".
Is the client going to buy the product again as he did earlier, or is he going to look at everything with really big caution, with a high probability to just throw the opportunity of finding the easy way to make money?
You already know the answer.
Good for that client.
The same thing is happening on YouTube when video creators are inserting titles like "You Won't Believe What Happened With My Mom!" or "Am I Gonna Die After Eating A...?" just to find out it is some random-bull-shit vlog and nothing really happened.
Leaving every curious person pissed and aware of what it's called nowadays "ClickBait".
Now, what about the products that are really, I mean REALLY (in a non-sarcastic way) fantastic things that actually solve problems of their future buyers?
If you've got that ideal product (again, in a non-sarcastic way), you want to cover it up with great marketing that involves a good copy.
And... what now?
It is not gonna work as it did earlier. I mean, it won't completely stop working, but because of all these "copy-frauds" that put copywriting in an infamous light, it destroys the purpose of letting clients get to know the products that really solve their problems.
Hopefully, it is not like that all people are aware of it.
Yet.
If it stops working soon, everyone who knows that copywriting is a powerful tool to show everyone that his product is REALLY going to help his clients is going to need another way of creating a copy.
It should be the message for anyone who doesn't care about the quality of his product and wants to sell it relying only on making great landing-page.
Just don't do it for the sake of every person, including yourself.
Okay, that is all for now. I'm being on my way to think about new possibilities of creating a good copy (I know this word is being overused in my post, sorry for that).
I am curious about what you have to say, so speak your mind if you want to!
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