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Is $100M Leads book great read or just BS?

Marketing, social media, advertising

Pretty Girl

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I'm planning to read/listen "$100M Leads: How to Get Strangers to Want to Buy Your Stuff" book (6 hrs long - as I prefer audio books or combination than just written).

However I saw another comprehensive list in an old thread posted in 2012. Is there anything worth to read/listen than the above book? Or any new good suggestions of books? (to market my construction company for leads)


"Scientific Advertising" Claude Hopkins
"Tested Advertising" Caples (4th edition or earlier only)
"How I Raised Myself from a Failure to Success in Selling" Betger
"How to Write a Good Advertisement" Schwab.
"How to Write Sales Letters That Sell" Drayton Bird
"The Robert Collier Letter Book" - by Robert Collier
"Tested Advertising Methods" -by John Caples
"The Lazy Man's Way to Riches" - by Joe Karbo
"Break-Through Advertising" - by Eugene M. Schwartz
"Advertising Secrets of The Written Word" by Joe Sugarman
"Making Ads Pay" by John Caples
Web Copy That Sells by Maria Veloso
The Architecture of Persuasion by Michael Masterson
Influence The Psychology of Persuasion by Robert Cialdini
The Adweek Copywriting Handbook by Joe Sugarman
"The Elements of Copywriting" by Gary Blake and Robert Bly
"The Ultimate Sales Letter" by Dan Kennedy
Cashvertising by Drew Eric Whitman
"Write to sell " it is written by Andy Maslen
"Influencing Human Behaviour" by H.A.
"Tested Sentences That Sell" by Elmer Wheeler
"Unlimited Selling Power" by Moine and Lloyd.
Writing for Emotional Impact by Karl Iglesias
Bob Bly's "The Copywriter's Handbook"
How To Make Your Advertising Make Money - John Caples
The Copywriters Handbook - Bob Bly
The Adweek Copywriting Handbook - Joseph Sugarman
Sales Letters That Sizzle - Herschell Gordon Lewis
Cash Copy - Jeffrey Lant
Magic Words That Bring You Riches - Ted Nicholas
Ogilvy On Advertising
Method Marketing by Denny Hatch.
My First 50 Years in Advertising by Maxwell Sackheim.
The Greatest Direct Mail Sales Letters of all Time " by Richard Hodgson.
How To Write Advertising That Sells by Clyde Bedell
Ads That Sell by Bob Bly
Advertising Headlines That Make You Rich-- David Garfinkle
Magic Words-- Ted Nicholas
Robert Collier Letter Book-- Robert Collier
My Life In Advertising -- Claude Hopkins
Bird - Commonsense
The First Hundred Million by E. Haldeman-Julius
David Ogilvy's "Blood, Brains and Beer"
"Confessions of an advertising man"
"Million Dollar Mailings" by Denison Hatch
"The Wizard of Ads" trilogy by Roy H. Williams
Making Ads Pay by John Caples
Method Marketing - Denison Hatch
"How to Write Sales Letters that Sell" by Drayton Bird.
Hypnotic Writing -- Joe Vitale
"The Lazy Man's Way to Riches" - by Joe Karbo
Denny Hatch's Million Dollar Mailings
 
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Andy Black

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I'm planning to read/listen "$100M Leads: How to Get Strangers to Want to Buy Your Stuff" book (6 hrs long - as I prefer audio books or combination than just written).

However I saw another comprehensive list in an old thread posted in 2012. Is there anything worth to read/listen than the above book? Or any new good suggestions of books? (to market my construction company for leads)


"Scientific Advertising" Claude Hopkins
"Tested Advertising" Caples (4th edition or earlier only)
"How I Raised Myself from a Failure to Success in Selling" Betger
"How to Write a Good Advertisement" Schwab.
"How to Write Sales Letters That Sell" Drayton Bird
"The Robert Collier Letter Book" - by Robert Collier
"Tested Advertising Methods" -by John Caples
"The Lazy Man's Way to Riches" - by Joe Karbo
"Break-Through Advertising" - by Eugene M. Schwartz
"Advertising Secrets of The Written Word" by Joe Sugarman
"Making Ads Pay" by John Caples
Web Copy That Sells by Maria Veloso
The Architecture of Persuasion by Michael Masterson
Influence The Psychology of Persuasion by Robert Cialdini
The Adweek Copywriting Handbook by Joe Sugarman
"The Elements of Copywriting" by Gary Blake and Robert Bly
"The Ultimate Sales Letter" by Dan Kennedy
Cashvertising by Drew Eric Whitman
"Write to sell " it is written by Andy Maslen
"Influencing Human Behaviour" by H.A.
"Tested Sentences That Sell" by Elmer Wheeler
"Unlimited Selling Power" by Moine and Lloyd.
Writing for Emotional Impact by Karl Iglesias
Bob Bly's "The Copywriter's Handbook"
How To Make Your Advertising Make Money - John Caples
The Copywriters Handbook - Bob Bly
The Adweek Copywriting Handbook - Joseph Sugarman
Sales Letters That Sizzle - Herschell Gordon Lewis
Cash Copy - Jeffrey Lant
Magic Words That Bring You Riches - Ted Nicholas
Ogilvy On Advertising
Method Marketing by Denny Hatch.
My First 50 Years in Advertising by Maxwell Sackheim.
The Greatest Direct Mail Sales Letters of all Time " by Richard Hodgson.
How To Write Advertising That Sells by Clyde Bedell
Ads That Sell by Bob Bly
Advertising Headlines That Make You Rich-- David Garfinkle
Magic Words-- Ted Nicholas
Robert Collier Letter Book-- Robert Collier
My Life In Advertising -- Claude Hopkins
Bird - Commonsense
The First Hundred Million by E. Haldeman-Julius
David Ogilvy's "Blood, Brains and Beer"
"Confessions of an advertising man"
"Million Dollar Mailings" by Denison Hatch
"The Wizard of Ads" trilogy by Roy H. Williams
Making Ads Pay by John Caples
Method Marketing - Denison Hatch
"How to Write Sales Letters that Sell" by Drayton Bird.
Hypnotic Writing -- Joe Vitale
"The Lazy Man's Way to Riches" - by Joe Karbo
Denny Hatch's Million Dollar Mailings
I've not read ANY of those books, and I generate leads for businesses.

You want to generate leads for your construction business.

Do people Google for your services?

Are there businesses who can bring you lots of business? (Architects, landlords associations, other construction businesses, etc.)
 

Kevin88660

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I'm planning to read/listen "$100M Leads: How to Get Strangers to Want to Buy Your Stuff" book (6 hrs long - as I prefer audio books or combination than just written).

However I saw another comprehensive list in an old thread posted in 2012. Is there anything worth to read/listen than the above book? Or any new good suggestions of books? (to market my construction company for leads)


"Scientific Advertising" Claude Hopkins
"Tested Advertising" Caples (4th edition or earlier only)
"How I Raised Myself from a Failure to Success in Selling" Betger
"How to Write a Good Advertisement" Schwab.
"How to Write Sales Letters That Sell" Drayton Bird
"The Robert Collier Letter Book" - by Robert Collier
"Tested Advertising Methods" -by John Caples
"The Lazy Man's Way to Riches" - by Joe Karbo
"Break-Through Advertising" - by Eugene M. Schwartz
"Advertising Secrets of The Written Word" by Joe Sugarman
"Making Ads Pay" by John Caples
Web Copy That Sells by Maria Veloso
The Architecture of Persuasion by Michael Masterson
Influence The Psychology of Persuasion by Robert Cialdini
The Adweek Copywriting Handbook by Joe Sugarman
"The Elements of Copywriting" by Gary Blake and Robert Bly
"The Ultimate Sales Letter" by Dan Kennedy
Cashvertising by Drew Eric Whitman
"Write to sell " it is written by Andy Maslen
"Influencing Human Behaviour" by H.A.
"Tested Sentences That Sell" by Elmer Wheeler
"Unlimited Selling Power" by Moine and Lloyd.
Writing for Emotional Impact by Karl Iglesias
Bob Bly's "The Copywriter's Handbook"
How To Make Your Advertising Make Money - John Caples
The Copywriters Handbook - Bob Bly
The Adweek Copywriting Handbook - Joseph Sugarman
Sales Letters That Sizzle - Herschell Gordon Lewis
Cash Copy - Jeffrey Lant
Magic Words That Bring You Riches - Ted Nicholas
Ogilvy On Advertising
Method Marketing by Denny Hatch.
My First 50 Years in Advertising by Maxwell Sackheim.
The Greatest Direct Mail Sales Letters of all Time " by Richard Hodgson.
How To Write Advertising That Sells by Clyde Bedell
Ads That Sell by Bob Bly
Advertising Headlines That Make You Rich-- David Garfinkle
Magic Words-- Ted Nicholas
Robert Collier Letter Book-- Robert Collier
My Life In Advertising -- Claude Hopkins
Bird - Commonsense
The First Hundred Million by E. Haldeman-Julius
David Ogilvy's "Blood, Brains and Beer"
"Confessions of an advertising man"
"Million Dollar Mailings" by Denison Hatch
"The Wizard of Ads" trilogy by Roy H. Williams
Making Ads Pay by John Caples
Method Marketing - Denison Hatch
"How to Write Sales Letters that Sell" by Drayton Bird.
Hypnotic Writing -- Joe Vitale
"The Lazy Man's Way to Riches" - by Joe Karbo
Denny Hatch's Million Dollar Mailings
Are you a sub-contractor looking for main contractors?

View: https://m.youtube.com/watch?v=oy6gte9oWVo&pp=ygUKMTAwbSBsZWFkcw%3D%3D
 
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The-J

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"Scientific Advertising" Claude Hopkins

Read this

Influence The Psychology of Persuasion by Robert Cialdini

Read this

$100M Leads: How to Get Strangers to Want to Buy Your Stuff

This is indeed a good read. Do not read it cover to cover. Read the index, then choose one of the methods based on (1) where your people are (2) your ability to target them specifically (3) your ability to reach as many of them as possible and (4) the ability to present your offer in a way that makes it easy to buy. Read that section. Just saved you 5 hours
 
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Pretty Girl

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I've not read ANY of those books, and I generate leads for businesses.

You want to generate leads for your construction business.

Do people Google for your services?

Are there businesses who can bring you lots of business? (Architects, landlords associations, other construction businesses, etc.)

The clients rarely search google for construction works as my business operates in a 3rd world country. It's mostly through Architects and through clients (word of mouth).

I understand that Architects etc can play a great role, but don't know how to make them provide me jobs as most of them already have connected contractors with them, whom they provide contracts and direct clients to. I directly asked them if they can provide me some work I would provide you a percentage of my profits. But none of those seems to work fine. Only way I got projects was word of mouth with clients recommending me to other clients. But that's not sufficient and not sustainable.
 

Pretty Girl

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Read this



Read this



This is indeed a good read. Do not read it cover to cover. Read the index, then choose one of the methods based on (1) where your people are (2) your ability to target them specifically (3) your ability to reach as many of them as possible and (4) the ability to present your offer in a way that makes it easy to buy. Read that section. Just saved you 5 hours
Thank you for the recommendation. I started listening to the 'scientific advertising' and will eventually listen to the 'influence'.
 
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Andy Black

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The clients rarely search google for construction works as my business operates in a 3rd world country. It's mostly through Architects and through clients (word of mouth).

I understand that Architects etc can play a great role, but don't know how to make them provide me jobs as most of them already have connected contractors with them, whom they provide contracts and direct clients to.

Let me correct this:
I understand that Architects etc can play a great role, but don't know how to make them provide me jobs as most of them already have connected contractors with them

to this:
I understand that Architects etc can play a great role, and don't know how to make them provide me jobs as most of them already have connected contractors with them

Now you've changed your language so you're not stopped by a BUT, what can you do to get them to provide you with jobs?



I directly asked them if they can provide me some work I would provide you a percentage of my profits. But none of those seems to work fine.

I don't think architects will recommend someone they don't know, even for a percentage of profits. It impacts their own reputation and isn't worth the revenue. It also makes them feel their a salesperson, and not everyone wants to feel they're benefiting by referring their friends or clients to someone else. Sometimes giving people a discount coupon their friends can use will work better.


Only way I got projects was word of mouth with clients recommending me to other clients. But that's not sufficient and not sustainable.

Aha. Word of mouth works for you? That's a good sign you've a product/service that works.

Try the trick of swapping BUT for AND

... and ask yourself how to get word of mouth to be sufficient and sustainable?


It seems part of your problem is how you view problems.

This might help:


And so might these:
 

The-J

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but don't know how to make them provide me jobs as most of them already have connected contractors with them

Cuz they don't trust you and they trust their guys. Put two and two together. Here's the "secret" I've found: a lot of businesses that rely on fulfillment partners of any sort will eventually have a problem with one of them at one point or another. So really if you just keep showing up for architects eventually your firm will be the firm that they subcontract to.

"Hey, do you need X job done? Oh, Contractor Z does that? OK cool, we're always here if you need us"

Next quarter

"Hey, we just finished this job for a client of ours [that you know]. Just thought we'd let you know about it. If you need help with X job, we're always here."

Next quarter

"Hey we had this other job that we did, it went amazing, check it out... we're always here if you need us"

Stay top of mind and eventually one of them will be like "Are you guys still doing X job? My subcontractors can't handle it"
 

Pretty Girl

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Let me correct this:
I understand that Architects etc can play a great role, but don't know how to make them provide me jobs as most of them already have connected contractors with them

to this:
I understand that Architects etc can play a great role, and don't know how to make them provide me jobs as most of them already have connected contractors with them

Now you've changed your language so you're not stopped by a BUT, what can you do to get them to provide you with jobs?





I don't think architects will recommend someone they don't know, even for a percentage of profits. It impacts their own reputation and isn't worth the revenue. It also makes them feel their a salesperson, and not everyone wants to feel they're benefiting by referring their friends or clients to someone else. Sometimes giving people a discount coupon their friends can use will work better.




Aha. Word of mouth works for you? That's a good sign you've a product/service that works.

Try the trick of swapping BUT for AND

... and ask yourself how to get word of mouth to be sufficient and sustainable?


It seems part of your problem is how you view problems.

This might help:


And so might these:

Nice video to see the problems as hurdles towards the goal.
Further, the Daniels video is very interesting :blush:
 
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Pretty Girl

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Cuz they don't trust you and they trust their guys. Put two and two together. Here's the "secret" I've found: a lot of businesses that rely on fulfillment partners of any sort will eventually have a problem with one of them at one point or another. So really if you just keep showing up for architects eventually your firm will be the firm that they subcontract to.

"Hey, do you need X job done? Oh, Contractor Z does that? OK cool, we're always here if you need us"

Next quarter

"Hey, we just finished this job for a client of ours [that you know]. Just thought we'd let you know about it. If you need help with X job, we're always here."

Next quarter

"Hey we had this other job that we did, it went amazing, check it out... we're always here if you need us"

Stay top of mind and eventually one of them will be like "Are you guys still doing X job? My subcontractors can't handle it"

Thank you for revealing the secret, I'll definitely try that.
I've been thinking of sending letters to the business owners as a marketing campaign. Now I'm thinking of first sending the letters with a nicely printed colour brochure with pictures of the completed projects to the Architects and will repeat it after couple of weeks as a follow up.
Hopefully one day I'll be able to connect with the architects with your strategy.
 

Roli

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The clients rarely search google for construction works as my business operates in a 3rd world country.

That is a huge assumption to make. Regardless of the socioeconomic situation in your country, construction businesses are not poor and will use the Internet. Also, what if there is an international client who wants to check out construction?

If I were you I would at least test Google.
 

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