Initial Logo Concepts

[Y.B.]

Ok folks, which one do you like best?

This is for an athletic apparel company (yoga, crossfit and will also include accessories like yoga mats, supplements, etc..)

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[Mr.B]

I like number three the best (although I think the bird should be the same height as the text).

 

[BeDoHave]

I really like number 3 and number 7 (especially number 7).

All the others look very corporate and boring and I personally wouldn't associate them with an athletic brand.

 

[Y.B.]

I posted this on FB and got a lot of great feedback. It seems the majority like #3 with a few caveats:
1. Not everyone likes the eagle
2. Not everyone sees the eagle as being "V"

Here is another one where the font looks a little more sporty

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[BeDoHave]

Looks like I made the same mistake in not knowing the bird was a V.

I like the bird. Why not have a normal V and have the bird centred above the text?

 

[NoLackey]

I like #3 the best, but I think you might want to consider a new style.

The logo style doesn't scream athletics to me at all. I looked at the logos before reading and I thought it was some type of financial company; at least something to do with corporate business.

 

[Y.B.]

Sorry, let me specify...the name of the brand is "Venvici"

I will play around with some of those concepts. Stay tuned

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[Y.B.]

What would make this look more like a sports apparel brand...different font? different image instead of the eagle?

 

[Y.B.]

A few more designs. Which ones work best?

 

[Silverhawk851]

3 or 4 in the first post, or 2.jpg in the 2nd post.

I always have a tough time when images are embedded as characters.
The goal is to simplify for the customer, really only have a limited attention span and won't bother figuring out what it is, no matter how aesthetically-pleasing the design is.

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[MJ DeMarco]

Like the #3 eagle emblem, but not the logo, or the font style. As another mentioned, it seems more like a financial company vs a fitness biz. And yes, no one will figure out that the eagle also doubles as a V. Good luck.

 

[Y.B.]

Thanks MJ. I made some updates to the designs/fonts so hopefully that fixes both of those issues. They are posted above.

 

[BlokeInProgress]

I'm going with 2.jpg on your second post.

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[Supercar]

I like 2 and 6. Other square looking eagles look somewhat tyrannical. I also love the large black/orange eagle that you have in two of your later logos, but it seems to be more directed at and appealing to women.

And no, I do not see a "V" in the eagles. There are two Vs in your name. The first one is spelled out clearly but the second one nobody will notice.

 

[Hussein_Eid]

The safer one number 3. But actually no one very boring. If back to me I will power the bird(phoenix) I will make him borning with big flame the colour brighty background black and hold to words by equivalent way. Emagine it on clothing and equipment brilliant [emoji4]. Good luck

 

[DennisD]

The logo style doesn't scream athletics to me at all. I looked at the logos before reading and I thought it was some type of financial company; at least something to do with corporate business.

This.
That being said, the golden eagle in #2 would be perfect... for luxury brand.

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[WeMoE]

I like 7 on your second post, however, I would of never linked the logo to fitness. From a branding standpoint, I would incorporate something that screams fitness.