Some good inspirational stories here.
http://www.inc.com/magazine/201502/...-world-how-to-launch-for-less-than-10000.html
I especially liked the Life is Good story. It took them around 5 years to develop their mascot and their slogan. And then it was an overnight success.
http://www.inc.com/magazine/201502/...-world-how-to-launch-for-less-than-10000.html
I especially liked the Life is Good story. It took them around 5 years to develop their mascot and their slogan. And then it was an overnight success.
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