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MJ DeMarco
I followed the science; all I found was money.
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However, I've been hooked on the name "Crooked Nook Homes" but a few folks are convinced that using "crooked" in my company name is a death sentence and now I am having second thoughts on using that name. I attached a teaser for what the branding could look like
I wouldn't advise it because the fact is, some people will NOT like the connotation. If anything is going to dissaude a potential customer, even if it's just a small seed, you probably shouldn't do it.
Sales is hard enough. You don't want your name to kill 5% of your buyer pool. Whatever the number, 1%, 5%, 15% -- it's too much.
(Not to mention some people have already said they didn't like it.)