I have over 15 years in home renovation experience and am branching out on my own. I cannot use my last name as the business name that seemingly every other contractor does because my last name is already used by a very large design build contractor in town (and across the country). I was not overly concerned about my name choice as I am a firm believer that it's not necessarily the name that will make or break the business as it is about the quality of work, how I market the company and the overall branding of the company. However, I've been hooked on the name "Crooked Nook Homes" but a few folks are convinced that using "crooked" in my company name is a death sentence and now I am having second thoughts on using that name. I attached a teaser for what the branding could look like
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