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GOLD! I will help you find a product to sell on Amazon

Siddhartha

Bronze Contributor
FASTLANE INSIDER
I've Read UNSCRIPTED
Read Millionaire Fastlane
Mar 30, 2019
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I haven't hucked out the money for a hulu subscription to get shark tank yet, but this thread may be even better than that.
Seeing the first post describing product innovation, evolution, and coming to market; followed by so many people presenting, getting critique, and then reacting and putting their product out there is almost literally invaluable.

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I've been kicking around an idea myself, for an all-natural male-oriented deodorant and deodorant line. This may do better off of amazon, but I haven't found any competitors in the space or an amazon yet, aside from one company that makes just happens to have one type of their main line being gender-neutral.

Identified value skews:
+All-natural, feel good about yourself that you're not getting industrial chemicals in your bloodstream.
+Natural scents extracted via essence
+Gentle formula that is robust but doesn't encourage reactions
+Anti-bacterial, fulfilling it's role as a deodorant
-Not anti-perspirant
-Other products in the niche can be 8-10$ per stick, mine would be too to make decent money.
-Staying power of some oils is questionable, while some may be hard to wash off

CENTS Checklist:
Control- I can produce the bars (and have) myself, but can be delegated to cosmetics labs. If one lab drops me, I pick another. Amazon itself can come down on me or clone my product, but if they do, I would make the jump to physical/online store distribution
Entry- doing it on a micro scale is relatively easy IF you want to make a paste, not a bar; Making a solid bar formula like I've developed requires a good amount of research and trial and error.
Need- This is ambiguous to me; This is something I personally want and am frustrated by, I can imagine that with the 2010s health explosion, there are other men that would want to smell great and not kill themselves while doing it
Time- Provided I construct the correct Lab> packaging > warehousing + Customer support setup, it should be fairly automated. I Haven't done this before so I may be underestimating
Scalability- If my first two offerings work, I can branch not only into further scented offerings, but different types, and potentially an entire Natural male body care suite of product.



Overall this would be a lower-profit item and much more of a commodity; my biggest inspiration for this is hearing the story of Burt's Bee's story on NPR's How I built this
 
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