I need help marketing my guitar course for beginners

[Johnny1975]

I have created a guitar course for beginners, and I have joined Clickbank but so far I have had no affiliates. I don't know much about marketing and so I wonder if anyone could point me in the right direction. How can I get people to be aware of my course?

Also, is it ok if I post a link to the sales page to my course? Perhaps someone here who is experienced in marketing might be interested in some kind of arrangement.

Thank you.

 

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[AndrewNC]

Most of the people who take my NLP Practioner training course found me by free content I put out across the internet.

SEO - I'm just starting this, but my mentor says it may take 6 months before noticing results.
YouTube -
Paid traffic to an email list
Going to local networking events and helping people for free.

That's what I'm doing.

 

[jon.a]

I'd do utube vids and post on FaceBook.
I'm a guitar beginner, I'd like to see your site.

 

[Joey El]

What they said^^

Is this still your landing page?

https://www.thefastlaneforum.com/community/posts/525096/

From this thread I thought this would be useful...

And when I only read the title before the post, the first thing that came to my mind was the following. If I had to make $50 profit in about a month with the given budget, I would pick the low hanging fruits. Quickly make or buy a product, preferably digital, then start marketing as hell. Let's say I will go with ebooks, birthday cards, whatever. Spend 2-3 days creating some products, preferably a product line, and most importantly a cheaper and a more expensive version. List those in all relevant platforms, maybe create a website, landing page, facebook etc to start collecting traffic. $350 is very generous to start with, if you only aim for $50 profit. You can even buy some tools such as followliker etc. Once done, keep on fine tuning and get more traffic every day. After the month, you may not only have reached your target, but you could have a running system that is continuously dripping money to you.

And @michael sorgi 's thread seems like a great way to plug your product...

https://www.thefastlaneforum.com/co...owth-of-my-facebook-page-to-100k-likes.64257/


Cheers

 

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[Thiago Machado]

Who's your audience?

What type of genre do they want to learn to play?

Acoustic or electric?

(I may have some ideas for you based on the answer to these questions.)

 

[Johnny1975]

I'd do utube vids and post on FaceBook.
I'm a guitar beginner, I'd like to see your site.

Hi, I do already have a youtube channel associated with the course, and I have quite a few videos there, but if I add more I'd be giving away the content of the course. When you say post on facebook, how would that attract potential customers? I mean, how would people notice me? I've tried advertising there but I didn't get any results, although it is cheaper than google adwords.


Here's the link to my sales page :

http://johnnymontoyaguitarcourses.com/playsongscorrectlyonguitar/

I hope it's ok to link to it.

 

[jon.a]

Hi, I do already have a youtube channel associated with the course, and I have quite a few videos there, but if I add more I'd be giving away the content of the course. When you say post on facebook, how would that attract potential customers? I mean, how would people notice me? I've tried advertising there but I didn't get any results, although it is cheaper than google adwords.


Here's the link to my sales page :

http://johnnymontoyaguitarcourses.com/playsongscorrectlyonguitar/

I hope it's ok to link to it.

It should be okay to post the link, you've been here a while.

It's really bad...
I hope that my saying that might encourage some more qualified to help folks to go take a look.

You're up against some really strong much higher quality competition.

I wouldn't be interested in your course for free.
Sorry, it needs to be completely repackaged.

 

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[Johnny1975]

It should be okay to post the link, you've been here a while.

It's really bad...
I hope that my saying that might encourage some more qualified to help folks to go take a look.

You're up against some really strong much higher quality competition.

I wouldn't be interested in your course for free.
Sorry, it needs to be completely repackaged.

Wow, is it really that bad? What is it about it that gives such a bad impression?

 

[Johnny1975]

Who's your audience?

What type of genre do they want to learn to play?

Acoustic or electric?

(I may have some ideas for you based on the answer to these questions.)

My audience is people who have very little or no experience in playing the guitar, and who want to start learning a few songs, and who want to get a good start by learning how to play everything correctly so that they can easily learn more songs. Either acoustic or electric, and no specific genre. It's just to get people started.

 

[Mikkel]

I haven't seen your Youtube page but I feel that you could just put out videos like, "Chords to Stair Way to Heaven" and you will gain more views that way. Plus, you can virtually release an unlimited amount of content. People will like your videos on just simply the chord progression videos that they MAY be looking for you to go more in depth about guitar just in general. That is were your offer can come in.

The key with all social media, and all businesses is to provide more value then what you are asking for in price. If you can gain enough of a viewing on how to do chord progressions on a single song, you have a perfect way to advertise your course.

You can also use Instagram or Snapchats platform to shoot short clips of you playing a song and it will say something like "learn how to play this song at *your youtube channel*) Which will have your advertisement for your courses.


All other avenues are not my strong points, so that's my two cents

 

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[jon.a]

Wow, is it really that bad? What is it about it that gives such a bad impression?

Now remember, you might be a good player, and even a good teacher, but that doesn't make you a good business person.

Your site looks...
cheap
over priced
way too complicated
amateurish

I'm not qualified to guide you in fixing it.
We have the talent here. But it will take the help of several folks.

Product development
web design
marketing
sales
everything

 

[Mikkel]

Now remember, you might be a good player, and even a good teacher, but that doesn't make you a good business person.

Your site looks...
cheap
over priced
way too complicated
amateurish

I'm not qualified to guide you in fixing it.
We have the talent here. But it will take the help of several folks.

Product development
web design
marketing
sales
everything

Constructive criticism is not something you get very often. FLF provides. I do agree with @jon.a but I think this will make an awesome learning experience for you. I know zero on how to do any of this, but if you want to make this guitar course really successful, you will learn a hell of a lot of valuable information that you can take with you for any business venture in the future.

Me personally, I would start checking out some A++ sites that sell similar courses. Figure out what they are doing differently from you. My guess is going to be a whole lot, from having a large following on some social media(Youtube probably) to having a sales pitch that makes it look like a no brainer to buying their course.

Being a great guitarist is great if you work at the local level, there is not a whole lot of competition. Teaching people one-on-one with private lessons. Being a great guitarist who is going up against great businessmen, who are also guitarists(even if they are only decent guitarists) will be a bit more challenging.

You have a base for what you want your course to be. You're already moving forward, don't stop moving forward! Keep on asking questions on the forum and I'm sure you will be happy with your progress.

 

[jon.a]

Here's where I spend my guitar lesson money...

http://www.secretguitarteacher.com/

About $17 a month, never think about the cost. I just pop in whenever I get the itch.

 

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[ApparentHorizon]

but if I add more I'd be giving away the content of the course.

Your course is already on other YT channels in another form.

guitar course for beginners

Riffs....chords....strum...muted..unmuted...what does any of this mean and why would anyone care????

I had a college roommate who has a bass guitar and would carry it around during the weekends. He knew a few notes that sounded pleasing but couldn't actually play anything. But did it peak the interest of the girls around campus? You bet.

My cousin on the other hand, actually wanted to learn and visited a few sites that taught the material. All of which are free.
He became fairly good at it, but eventually hired someone to teach him one on one.

Just did a quick search though...there are people attracting eyeballs to their videos in the millions. Imagine if this guy had an annotation to his landing page on the video...

"DO YOU WANT TO LEARN HOW TO PLAY THIS AMAZING SONG IN LESS THAN 30 MIN AND MAKE ALL THE PANTIES DROP?"
"VISIT YOURSITE.COM"​

Maybe you don't even need to give your course away. Maybe you need to go to where your customers' eyeballs are.

 

[juan917]

Now remember, you might be a good player, and even a good teacher, but that doesn't make you a good business person.

Your site looks...
cheap
over priced
way too complicated
amateurish

I'm not qualified to guide you in fixing it.
We have the talent here. But it will take the help of several folks.

Product development
web design
marketing
sales
everything

I checked out the site after reading this comment. Tbh I don't think its the WORST thing in the world just the fact that its mobile responsive makes it legit enough for me. A small video would make a world of difference IMO

 

[The-J]

You're up against stiff competition, especially on Clickbank. There's tons of music tutoring offers there.

Your landing page sucks, but your offer is worse.

Holy hell does your offer suck.

First, I have no idea who you are. I'd pay for Kirk Hammett or someone like that to teach me how to play guitar. But... who are you?

Second, you're gonna teach me 6 songs for $97?! Only 6?

I can get access to tabs of pretty much every song for less!

Third, the kinds of videos that you're showing already exist in some form on Youtube.

60-day guarantee, eh? In 60 days, I can learn to read tabs, a little bit of basic music theory, and watch Youtube tutorials on how to play my favorite popular hit songs of the 80s, 90s, and today.

$97 for what, dude?

You know what I'd pay $97 for? I'd pay $97 for you to be in my house teaching me how to play...

...but not for this.

I might pay $17 for what you've got to offer. What's worse is that people who are interested in learning guitar usually end up looking at Youtube first. "how to play stairway to heaven on guitar" "how to play wonderwall on guitar" you know, stuff like that.

Go back to the drawing board, your offer is shit and if you even got one sale, I'm surprised.

 

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[Jeremy Groover]

If we are being honest here....

I think you should offer the course, a portion or a free trial to roughly 1000 people in exchange for feedback or a short vid of what they learned. Testimonials sell products quicker then Facebook ads. Your entire approach is beginner and it shows. It's very hard to charge top dollar for something that no one stands behind or has worked with. Its like if you came out with a Bentley/Rolls equivalent. Your not going to get any sales charging the same price as the others if no one knows anything about it. You need to put the proof in the pudding. Let them test drive it worry free for "X" amount of time. If they like it, offer that used vehicle at a discount and an agreement for them to tell all of their friends about it and post pics/vids of them enjoying their new ride. Your best bet is run an ad on Fb for a free trial of your product. When they sign up, let them know that at the end of each section you want feedback and or a vid testimonial of their experience. There are a few websites that you can create a poll questionnaire for them to take at the end about likes and dislikes with your product. Post up the results and/or use them in your ad campaigns. You gotta give away for free at first. Perfect it, repackage it, re-market it and then resell it at a high price.

Your heading in the right direction but you're trying to get across the country with 1 tank of gas and all your eggs in on basket. Stop and do side jobs along the way to earn your way across the country if you get what I'm saying. It may take longer but you're less likely to run out of steam this way. Its a lot more discouraging when no one is buying your product then it is to get feedback on how to make it better by giving it away to a VERY tiny fraction of your market. Getting feedback from your demographics is actually pretty exhilarating because you see people all over the world using your product and telling you what they like about it. The feedback to perfect the product is priceless and it will make you more money in the end.


Jeremy

 

[MP_fLEX]

I'm actually selling physical products for guitar. It has been an exhaustive grinder for the past year & a half but I've finally got some traction. Recently I've been getting interested in doing guitar lessons too in order to move over into something a bit more passive.


To me it sound like you might be going a too broad with the "beginner" audience. There's already plenty of free resources out there to learn guitar, you've got to at least give it a spin.

What I've seen working well is doing niche lessons on a certain style or a compilation of songs.

I recommend you check out what Rick Graham & Andy James are doing with their lesson products.

Take a look at how their product is packaged & presented. What types of lessons they're offering, their pricing structures, and that sort of thing.


Also as others mentioned, you should include a video of what you can do & offer your audience. The biggest thing here is to build up your credibility as an instructor.

A good way to start is with an Instagram account since it's free & gets an okay amount of interactions. Again check out those 2 guitarists & see what they're doing. They both have massive accounts with sky-high engagement.



As far as you website, I think you're getting a bit too technical with it. It is good content and all but it's overwhelming, especially if someone is just starting out.

Some testimonials are missing too, they shouldn't be all to hard to get by offering a few review copies of your product.
Build yourself a community on IG & reach out to other guitarists there. From my experience, the guitar community is steadily growing with so many new brands coming out ever other day. The opportunities are out there.

I hope that gives you a bit of insight. Feel free to message me if you have any questions. I'll be happy to share what I've picked up here and there.

 

[ArcherCarmic]

Word to the wise, I just recently was researching a "learn a song" type tutorial series and came across the wide and wonderful world of digital and video licensing for songs. There are some BIG NAMES on youtube getting takedown notices and accounts shut down just by doing covers without the proper licensing.

 

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[Thiago Machado]

To me it sound like you might be going a too broad with the "beginner" audience. There's already plenty of free resources out there to learn guitar, you've got to at least give it a spin.

What I've seen working well is doing niche lessons on a certain style or a compilation of songs.

Exactly what I thought. Seems like you're audience is too broad. Sure, everybody can be in the market to learn, but you'll have much better results by niching it down. Specialists get paid more.

Some more food for thought: What is your unique selling proposition (USP)?

Why should I pay for your course if I can get everything I want for free on the internet?

Example: http://www.justinguitar.com/en/BC-000-BeginnersCourse.php

 

[Johnny1975]

This is my youtube channel :

https://www.youtube.com/channel/UCSr3UONdG_HKa50tzTysELA/videos?sort=dd&view=0&shelf_id=0

How can I get more views? I haven't put links to my sales page on the videos yet, but if I can get views I would do that.

 

[Thiago Machado]

This is my youtube channel :

https://www.youtube.com/channel/UCSr3UONdG_HKa50tzTysELA/videos?sort=dd&view=0&shelf_id=0

How can I get more views? I haven't put links to my sales page on the videos yet, but if I can get views I would do that.

You've gotten some feedback from others talking about how bad your sales page is. Focus on providing massive value first, then on monetizing + expanding.

P.S. What are more views going to do for you if everything else is out of place?

 

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[Jeremy Groover]

This is my youtube channel :

https://www.youtube.com/channel/UCSr3UONdG_HKa50tzTysELA/videos?sort=dd&view=0&shelf_id=0

How can I get more views? I haven't put links to my sales page on the videos yet, but if I can get views I would do that.

Post it everywhere! Your Instagram your Facebook your Twitter post it regularly without slamming it. Build an Instagram following post it on there a few hours later delete the picture and post it again. And again and again and again. It takes a little while to build a following 0 - 10000 come slowly 10000 - 50000 comes quicker the 50,000 to 100000 takes about the same amount of time after that it starts to slow down with percentage growth but still has a steady stream of growth.

Jeremy

 

[Johnny1975]

You've gotten some feedback from others talking about how bad your sales page is. Focus on providing massive value first, then on monetizing + expanding.

P.S. What are more views going to do for you if everything else is out of place?

This is what has been said so far about my sales page :

It's cheap and amateurish - I don't know what that means. How is it cheap and amateurish? The cover for the course itself, yes I get that it looks amateurish, but the sales page? How? I think it looks great. If I knew what was meant by cheap / amateurish, I would at least be able to address that.

It needs a video - Agreed.

It needs testimonials (offer the course for free in return) - I guess that would help. But I don't know how I would go about doing that, and how I could get people to see my free offer. Without knowing how to get people's eyeballs in front of my page / anything I have to say, nothing can happen.

It's too complicated / technical / overwhelming - I don't know what that means. It looks pretty straightforward to me. If I knew what the issue was, I could address it.

My course is too expensive for what it is - Perhaps, but what is my course about? Is it about learning 6 songs? No, it's not. It's about learning how to play songs correctly on guitar (hence the title), and the 6 songs are vehicle for achieving that. The sales page does explain that.

About my cover. I'm aware that it looks a bit, shall we say, home made. But if you look at it and see the title and subtitle, and read the sales page, you can see that it's very clear what the course is about. I'm teaching people who have just started playing how to play chords properly, how to change chords (a common issue for beginners), and how to learn a song. The 6 songs are there to illustrate everything that I have to teach, as well as giving a basic repertoire to get them started. It's not about the songs.

The reason why I made the course the way I did, was because when I paced up and down in my lounge wondering what a beginner on the guitar needs the most, the answer that came to me was : have something to show (repertoire) and be able to play songs so that they sound good, aka playing them properly. I was originally going to make it 24 songs, but I decided against that as the course would be huge, considering that I'm breaking everything down a lot.

Even with 6 songs, there's 4 hours of videos and almost 300 pages. With 24 songs it would be a hell of a lot more and that's just way too much. So I decided to streamline on the number of songs so that they can stay focused. Sometimes less is more, as long as you keep the focus on the most important things. Not to mention that the 9 1/2 months that it took me to make this course would have increased by a lot. But I should also point out that as the course progresses, I do mention other songs.

I don't know what someone would think about my course if they just casually skimmed through the sales page (especially if they're not my target audience), and I'm not expecting anyone here to take the time to do so as you probably have better things to do and I understand that, but I would like to think that if someone who is my target audience who takes the time to go through it would understand what my course is about. And honestly, I don't think the sales page is too long or too complicated. I just don't see it. I think it says everything that's necessary, no more no less. But if there's something I'm missing, do let me know, it's just that right now I don't see a problem.

Also, when I looked at other sales pages for guitar courses on clickbank, seriously most of them suck. A lot of them don't even have the "CLICKBANK TRUSTED SECURE" badge at the top of the page, which is a requirement by clickbank. They're sloppy and they don't seem to have really made an effort. I think my page looks clean, clear, well organized and structured and a pleasure to look at, but again, if I'm missing something, if I'm just really biased or wishful thinking (it can happen), then maybe someone could really explain what's wrong with it.

As for the price, yes maybe it's too much. But do think it's worth more than $17, definitely.

These are my thoughts on the feedback that I've had so far, and my main 2 points are that I think that I've definitely done a lot of things right, and that I don't see how my page is amateurish or complicated.

 

[Thiago Machado]

Learn the principles of design.

You're using many different colors.
Your copy is weak.
Your cover looks like it was made on microsoft paint.
Your other cover looks like a cheesy 80's VHS.
What's up with the arrows?
You left the PNG checkered mark on the 60 day guarantee. That is a rookie mistake.
Image sizes change way too much. Some I can't even see. Others are in my face.
No proper structure. Things oscilate way too much.

Sure, $97 may not be much to you. But your MARKET determines how much it's valued at. I did a Google search and found an entire course for free, that offers more than what you're offering. Again, why should I pay you $97?

Finally: So, how much of my hard earned cash do you want, Johnny?

Really? Must I explain this part of your sales page? Your call to action is "how much of my hard earned cash do you want, Johnny"

Excuse me if I appear to sound harsh, but you were given constructive criticism at it's finest in this thread and you're focusing on getting page views and justifying why your sales page looks amateurish. Take the advice and work upon it. Let your ego aside. We're trying to help you by showing you what's wrong and you're shifting your focus to things that don't matter.

 

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[ZCP]

Only guitar above the fold is in your title block.
Your tab graphic makes it look like you press down ON the fret.... does not match the picture.
What if I am left handed?
What 6 songs?
$97! Ha, ha, ha...... who the hell is johnny Montoya? Google says its a CPA.
-------------
Probably a great product. Try again on the pitch.

 

[Jeremy Groover]

This is what has been said so far about my sales page :

It's cheap and amateurish - I don't know what that means. How is it cheap and amateurish? The cover for the course itself, yes I get that it looks amateurish, but the sales page? How? I think it looks great. If I knew what was meant by cheap / amateurish, I would at least be able to address that.

You have WAY too much going on with all of it. Keep it simple and straight to the point. Also, if you give away too many technical terms, what stops someone with a little extra time just googling those terms?

It needs a video - Agreed.

It needs a few vids of excited people who either looked liked they enjoyed the course or actually did.

It needs testimonials (offer the course for free in return) - I guess that would help. But I don't know how I would go about doing that, and how I could get people to see my free offer. Without knowing how to get people's eyeballs in front of my page / anything I have to say, nothing can happen.

This is somewhere you will spend the most money upfront. If you go too cheap the process will take a lot longer then needed and you might miss the opp. Spend a few dollars and narrow down your demographics. Create a hashtag for people to use. Spend a lot of time "pushing" the page on social media by liking a ton of your demographics pics, tagging bigger pages so that when your demos look in the "pics of XXXX" it will show up. Comment on your demos pages and pics. Get your name all over peoples devices.

It's too complicated / technical / overwhelming - I don't know what that means. It looks pretty straightforward to me. If I knew what the issue was, I could address it.

Dumb it down a little. Your writing from an experienced point of view. Imaging someone marketing a new time machine and blabbering off all of the specs with capacitor sizes and mumbo jumbo that no one understands. Thats what your doing. You are boring people with all the techy talk and your probably scaring off a few people by it as well. Tech talk can be overwhelming and uninviting. Your class for beginners looks like its trying to be sold to someone with a little more then the beginner skills or understanding.

My course is too expensive for what it is - Perhaps, but what is my course about? Is it about learning 6 songs? No, it's not. It's about learning how to play songs correctly on guitar (hence the title), and the 6 songs are vehicle for achieving that. The sales page does explain that.

About my cover. I'm aware that it looks a bit, shall we say, home made. But if you look at it and see the title and subtitle, and read the sales page, you can see that it's very clear what the course is about. I'm teaching people who have just started playing how to play chords properly, how to change chords (a common issue for beginners), and how to learn a song. The 6 songs are there to illustrate everything that I have to teach, as well as giving a basic repertoire to get them started. It's not about the songs.

The reason why I made the course the way I did, was because when I paced up and down in my lounge wondering what a beginner on the guitar needs the most, the answer that came to me was : have something to show (repertoire) and be able to play songs so that they sound good, aka playing them properly. I was originally going to make it 24 songs, but I decided against that as the course would be huge, considering that I'm breaking everything down a lot.

Even with 6 songs, there's 4 hours of videos and almost 300 pages. With 24 songs it would be a hell of a lot more and that's just way too much. So I decided to streamline on the number of songs so that they can stay focused. Sometimes less is more, as long as you keep the focus on the most important things. Not to mention that the 9 1/2 months that it took me to make this course would have increased by a lot. But I should also point out that as the course progresses, I do mention other songs.

I don't know what someone would think about my course if they just casually skimmed through the sales page (especially if they're not my target audience), and I'm not expecting anyone here to take the time to do so as you probably have better things to do and I understand that, but I would like to think that if someone who is my target audience who takes the time to go through it would understand what my course is about. And honestly, I don't think the sales page is too long or too complicated. I just don't see it. I think it says everything that's necessary, no more no less. But if there's something I'm missing, do let me know, it's just that right now I don't see a problem.

Also, when I looked at other sales pages for guitar courses on clickbank, seriously most of them suck. A lot of them don't even have the "CLICKBANK TRUSTED SECURE" badge at the top of the page, which is a requirement by clickbank. They're sloppy and they don't seem to have really made an effort. I think my page looks clean, clear, well organized and structured and a pleasure to look at, but again, if I'm missing something, if I'm just really biased or wishful thinking (it can happen), then maybe someone could really explain what's wrong with it.

As for the price, yes maybe it's too much. But do think it's worth more than $17, definitely.

These are my thoughts on the feedback that I've had so far, and my main 2 points are that I think that I've definitely done a lot of things right, and that I don't see how my page is amateurish or complicated.

You ranted a little on this. You can think you have a million dollar idea and if people are only willing to pay $100.00 for it then you have a $100.00 idea. I don't remember the technical "business" terms for this but you have a fluctuation of a few things that you need to find harmony in. The amount you can charge for something vs the amount of people that will buy it for that price. Basically look at it like this. You have 100 people buying it for $1000.00 or you can have 10,000 people buy it at $40.00. I would rather sell it at $40.00 if 10,000 people will buy it. Find the right ratio and make your money. You can only squeeze so much out of the market. I understand that you have time devoted to this and you want to cash in on your hard work, but it looks to me like your trying to cash in a little too early and your trying to make money too quickly. This is not an overnight success or a ground breaking idea. It has been done time and time again. Add value to the product by making it different then others, more user friendly, more satisfying, better support, or a tighter niche that hasn't been concord. You have to find something to set it apart and just because you think that you did doesn't mean that you did. I'm not trying to be mean or shoot you down, but this has been done before. Make it unique, revamp the idea or take it back to the drawing board. Prefect it sell it then prefect it again and again and again. Maybe offer updates for that $97.00. Something, anything to set it apart from the competition.

Chevrolet Suburbans and Cadillac Escalades cost less then $2000.00 difference to make yet the Escalade sells for almost 40k more then the Suburbans. Why you ask? Its offers a certain persona. It isn't much different, but Cadillac has sold this idea of rich and wealthy with it. Create something like that, and you'll stand out. And yes I know that GM owns both makes. Its just the best example I could think of with my tired mind right now haha.


Jeremy

 

[Choate]

website problems: outdated look, lacks structure, URL is bad, poor copywriting (create a problem in your customers mind, describe in vivid detail the benefits of your service and put a picture in their mind how it will help them, then sell the solution), lack of authority on the subject (whether you are or not), only one buy button (way at the bottom of the page, after the customer is likely bored of reading), no videos, I don't know who you are or what you look like. "So, how much of my hard earned cash do you want, Jonny?" - no, just no. Now you're just reinforcing that their money is valuable and they should think twice before making this purchase. your website is way, way too logical. people buy off of emotions. specifically, anger, awe, and anxiety. you don't present any of these. for example. you could strike anxiety as in "practice doesn't make perfect - practice makes permanent" - triggering a fear that if they don't do it the right way, they will forever ingrain bad habits. and now, here is how my product benefits you. your whole landing page is nothing more than a bunch of "features", a slapped on money back guarantee that doesn't seem convincing, and a single buy button.

market problems: who is your target audience? why will they feel comfortable in their current stage of practice to buy your product? what if they don't feel they are even ready to tackle it? do they have the money to purchase a $97 course? is there even a need or want for such a product?

product problems - why would I pay $97 for your product? I bought a guitar for less than that. I don't want to read 282 pages of guitar lessons to get better. You list that first, so I take that was being the bulk of your product. By the way, what the hell are we learning for songs? I can YouTube learn any song I want, so what if I don't like the songs you are teaching me? And all those illustrations, man I am scared of them already. And there's hundreds more!? Shit. *clicks X* Oh by the way, I need Windows Media Player to watch any of the videos (the most important part of your offering)? I am on a Chromebook. I don't even think I can use WMP on a Chromebook. I'm out. What about Apple? Can people on Apple even watch that?


Solution: Create a new domain name, perhaps JonnyMontoya.com. Write free articles and create free videos and become an authority figure. Read Psychology of Influence and Cashvertising so that your copywriting on your landing page isn't repulsive. Have your website professionally created or rework it from scratch using something like WordPress. Pay for a premium theme + simple logo. Rebrand the whole course so it isn't named "Play Songs Correctly on Guitar". Create regular content showing off your personality and charisma as to gain followers and loyal subscribers, people who can attest for you. Make your website compelling, strike your audience's emotions, and make it easy for them to buy.

Just random thoughts, tried to keep it condensed for ya.

 

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[Johnny1975]

Ok so dumb it down, add a couple of videos and lower the price. I'll get to work with that. What do you think would be a reasonable price? $17? $27?

I just need to mention why I've set the price at $97 so you get where I'm coming from and how I'm looking at this. A couple of years ago I bought a course about how to decide on what kind of online business to do. After I finished it, although I did get some value from it, I felt that it was overpriced. If I recall, the course had a total of 100 pages, a tiny handful of videos, most of which were not original to the author, and the one that was was not very good quality, and a bunch of audios that basically went over the same points covered in the text. And it was about $130 or so, which had actually been reduced from triple that amount. And it didn't even have a fancy cover. It was overall quite mediocre.

By contrast, my course has :

* Hundreds of illustrations (although in many cases 1 illustration consists of many individual diagrams)
* About 100 original videos, which are all nice and clear, and have captions - total 4 hours
* 12 PDFs, 288 pages
* lots of nice diagrams
* A fairly good cover (albeit amateurish, but at least it looks as professional as I could get it, and yes it was done on paint)

So from that point of view, my course is far better. Also, with my course you get specific, instant results, as opposed to just brainstorming ideas like the course that I bought. What I'm saying is that if (if!) the course that I bought was worth $130 (or triple that, originally), then by that standard, my course must be worth way more. Another way of looking at it is to consider how many face to face lessions it would take (and cost) for a beginner to learn everything that I'm teaching. From that point of view also, $97 seems very reasonable. I'm just explaining my logic. But yes, if everyone says it's too much, then I will reduce it. I'm just saying that there's a reason for everything I've done.

By the way it's unfortunate that on forums it's hard to convey tone (and I don't use smilies), because i know I might come across as defensive or perhaps like I can't take criticism, but really it's not like that at all. It's just that when I don't understand or agree with something, I feel the need to say so. For me to know that something needs changing, I really need to understand why, so I can make the changes intelligently. So if I say why does my page look cheap, it's just because I don't see how it does.

I welcome all the criticism but bear in mind that I can't allow myself to fully accept something until I really grasp it. That's why I'm always questioning. I don't want anyone to take it the wrong way when I do that, just think of it as a curious mind. And of course I do sometimes get a bit defensive, but I'm sure anyone who's spent so long on something and invested so much effort would sometimes find it hard to hear certain things. And sometimes although I might deep down agree with someone's criticism (like the quality of my beloved cover with its beautiful purple background), it does take a while to accept it. My worst nightmare is having to change the content of the course. I hope I can earn some money from this without having to make any drastic changes.

 

[Thiago Machado]

Read this - https://thefoundation.com/wp-content/uploads/2012/09/TheFoundation-MarketingMindsetFreeReport.pdf

Minor league marketers are on the edge of "getting it." They still think the first step in starting a business is to create a product. Minor league marketers view their skill set as the bottleneck for value creation. It's like... they know what they need to do, but for whatever reason… can't get things to "work." "What do I know, what skills do I have that people would pay for?" … is a question they like to ask themselves. And it's usually a stressful question, because it's focused on THEM. And not their market (customers).

A baseball coach who wants to make passive income will create a how to play baseball product with videos, slap up a website with a buy button, and then go months without a sale. What went wrong? "Huh, it just didn't work?" says the baseball coach. What didn't work? The coach started with a product, instead of learning about the problems in his market. Let’s see what the baseball coach would do if only he were one level higher...