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I have 25,000 mailers. Copywriter trying to gain more clients.

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arfadugus

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Hey guys. Anyone here reached out to businesses through the mail before? I have 25,000 9" x 6.5" Urgent mailers that are bright yellow with two red stripes. I was wondering if I could take advantage of them somehow. Tips to ship in bulk cheaply? Where do I find 25,000 businesses to send them to? I figured I could write a big bold headline on them and see which ones convert the most. And then maybe just put a half a piece of paper in each with my pitch to save on paper. Any insight is welcome.
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AgainstAllOdds

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Just because you have mailers doesn't mean you have to use them. Personally I'd sell the 25,000 mailers online, and allocate the cash to an area where you have expertise.

Your question is a near equivalent to saying: "I have a billboard in Tacoma, Washington. What's the best to market my business via that billboard?"

If you want to go the mailer route then start with 100 to 500 of them. Build a list of copywriting prospects. Send them a pitch with your best copy. Test different headlines, different sales copy, etc. Track what works and doesn't. Keep testing until you find a winning formula. Then mail the remainder of the 25,000.
 

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