User Power
Value/Post Ratio
347%
- Aug 25, 2014
- 451
- 1,567
- 33
There are different markets for various jean types (I'm sure you know much more about this).
The raw denim market has really grown over the years and for those that purchase $200 raw denim, it's more than just the jean. It's something that grows, ages, and changes with wear and tear. They tell a story - This is the story you can sell.
Sell the image. Sell the story. Build the brand from the perspective of the customers you are targeting. Perhaps consider re-branding and catering towards a specific market with high value + customer service?
The raw denim market has really grown over the years and for those that purchase $200 raw denim, it's more than just the jean. It's something that grows, ages, and changes with wear and tear. They tell a story - This is the story you can sell.
Sell the image. Sell the story. Build the brand from the perspective of the customers you are targeting. Perhaps consider re-branding and catering towards a specific market with high value + customer service?