• The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  1. Trading Life for a Weekend?
    Build a Business, Build a Life.
    Unleash the Dream.

    Become an UNSCRIPTED™Entrepreneur.

    UNSCRIPTED™ Entrepreneurship is an entrepreneurial business strategy that unleashes dreams, frees time, and explodes your incomes—but more importantly, it changes your life forever. Make no mistake; this isn’t something you “try”— this is something you live.

    FREE Download (Unscripted) FREE Download (Millionaire Fastlane)  Register
    Registering for the forum removes this block!

How Well Do You Really Know Your Customers

Discussion in 'General Entrepreneur Discussion' started by JamesSJ, Jul 10, 2013.

FORUM SEARCH


Need answers about entrepreneurship? Search FIRST! More than likely your entrepreneurial topic has already been discussed.
Powered by Google Site Search.
  1. JamesSJ
    Offline

    JamesSJ Bronze Contributor Speedway Pass

    Messages:
    202
    Likes Received:
    220
    Joined:
    Apr 25, 2012
    Rep Bank:
    $1,213
    This one really got me thinking hard.

    Particularly for web based businesses where we see hundreds or thousands of people visit a day.

    We owners of Web-based businesses love to gloat about how many customers/users we have.

    But do we really know any of them? Sure, we can calculate their lifetime value and figure out how many times they’ve logged in over the past 90 days, what brand of mobile phone they use, and how much they spend a month.

    But we wouldn’t know who they were if they walked in our front doors.


    Do You Really Know Your Customers? | Inc.com

    Wouldn't it be nice to have a database of everyone who uses the site - who they are, what they want to learn, their level, what they have bought, when their birthday was - etc.

    Just being able to have a short conversation with each and everyone of them would , I believe, increase your value offer tenfold.

    To them your business has a real person behind it - not just a website trying to sell them something.


    Worth thinking about how we as business owners can engage with our clients rather than spending all our time worrying about conversion rates or link bait copy headlines!


     
  2. mags
    Offline

    mags Contributor

    Messages:
    80
    Likes Received:
    24
    Joined:
    Oct 18, 2011
    Rep Bank:
    $69
    Great share!

    Aside from the fact that I love Jason's product (we use it all the time), this is a thought provoking post.

    The real challenge here is actually executing it without really bothering the consumer. I'm sure it can be done. But, it has to be creatively personal.

    I could imagine the impact of this move to any business owner. Thanks for sharing this!