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How Well Do You Really Know Your Customers

Discussion in 'General Entrepreneurship and Startup' started by JamesSJ, Jul 10, 2013.

  1. JamesSJ
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    JamesSJ Bronze Contributor Speedway Pass

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    This one really got me thinking hard.

    Particularly for web based businesses where we see hundreds or thousands of people visit a day.

    We owners of Web-based businesses love to gloat about how many customers/users we have.

    But do we really know any of them? Sure, we can calculate their lifetime value and figure out how many times they’ve logged in over the past 90 days, what brand of mobile phone they use, and how much they spend a month.

    But we wouldn’t know who they were if they walked in our front doors.


    Do You Really Know Your Customers? | Inc.com

    Wouldn't it be nice to have a database of everyone who uses the site - who they are, what they want to learn, their level, what they have bought, when their birthday was - etc.

    Just being able to have a short conversation with each and everyone of them would , I believe, increase your value offer tenfold.

    To them your business has a real person behind it - not just a website trying to sell them something.


    Worth thinking about how we as business owners can engage with our clients rather than spending all our time worrying about conversion rates or link bait copy headlines!


     
  2. mags
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    mags Contributor

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    Great share!

    Aside from the fact that I love Jason's product (we use it all the time), this is a thought provoking post.

    The real challenge here is actually executing it without really bothering the consumer. I'm sure it can be done. But, it has to be creatively personal.

    I could imagine the impact of this move to any business owner. Thanks for sharing this!
     

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