biophase
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MFA sites barely have 10-15 seconds per page. My site, on the other hand, has almost 4 minutes per page on average. That's because lot of my pages (certainly not all) provide the visitors with the information they are looking for. The site has hundreds of genuine user comments, something MFA sites do not have. Just because a site is broad doesn't mean you cannot write authoritatively, through a combination of knowledge, research, or both. The days of tiny niche sites are over anyway.
I think he is the one thing you aren't quite understanding. It doesn't matter if they are staying 4 minutes on your site. What matters is how many ads they are clicking. In fact, I would venture to say that you don't want them staying that long, you'd rather serve them an ad and have them click away instead.
What is your repeat visitor rate?
I mean we are talking money here. So all a buyer is going to care about is $$. You have to prove to the buyer that he/she can make money with your website.
The problem is your ads aren't targeted. That's why you aren't getting enough clicks. If I was reading a long article about mountain biking that kept me there 4 minutes, I'm not clicking on random ads. But serve me an ad about new mountain biking gear and I may click over.
When I was selling my business, I did not put any text about potential in it at all, because I didn't feel that my buyer should pay for potential. They should pay for what it is and is currently doing. They know that they got potential, but I never had to mention it and still I got top dollar for it.