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How to use a Pay What You Want system?

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TheDillon__

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Hey all!

So I've written a book a few weeks ago. I have no expectation of it reaching any Best Sellers lists, but I definitely think it will be a positive impact on those who read through it.

Right now it's up on the Kindle Store for $2.99/piece.

This is nice, I get a good margin off of it. But I'd rather move my sales to a website that I control (with a system that I control) and sell it as a .pdf

Upon doing this - I'd love to move to a "Pay what you want" type of structure.

Does anyone know how I could implement this?

I'm thinking to use Shopify, but I'm not adverse to Wordpress or other services.

Adurite
 
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Envision

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You could put it up as a free download and link your paypal with some copy explaining your reasoning for giving it for pay what you want.

The question is how are you going to get traffic to your site?

If you drive traffic your gonna lose money like no other.
 

JAJT

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I'm not sure what system (or app, or whatever) specifically can handle this, but you'd absolutely want to put a "recommended amount" fairly prominently.

People hate making choices for themselves. Absolutely hate it. They get stressed, second guess themselves, go back and forth, and often choose to do nothing over making even the simplest choices.

Putting in something as simple as "Tell us how much you want to pay (most people pay around $5): $__.00" should make a huge difference.
 

KSR

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I'm not sure what system (or app, or whatever) specifically can handle this, but you'd absolutely want to put a "recommended amount" fairly prominently.

People hate making choices for themselves. Absolutely hate it. They get stressed, second guess themselves, go back and forth and often choose to do nothing over making even the simplest choices.

Putting in something as simple as "Tell us how much you want to pay (most people pay around $5): $__.00" should make a huge difference.

This! People also hate being left out, if you leave a recommended price - they know the amount "other people" are paying and don't want to be that person that pays less.
 
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Vigilante

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If given the option regardless of the content I have to believe most people would pick zero
 

MidwestLandlord

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If given the option regardless of the content I have to believe most people would pick zero

It seems they pay less:

"Overall, they bring in about 70 percent of a traditional store's revenue..."


Panera’s pay-as-you-go pricing experiment failed. Here’s how they could fix it.

Or they don't buy at all:

"If $5 seems unfairly low, people find it easier to maintain self-image by foregoing the purchase altogether," she wrote. "However, when the company sets the price at $5, there is no ambiguity about fairness, self-image concerns disappear, and people are happy to pay."

http://rady.ucsd.edu/docs/faculty/PNAS-2012-Gneezy-1120893109.pdf
 
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