Andy Black
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Hi @MarpipeHi Friends,
My CEO wrote an article recently on how to validate startup ideas without spending the money on manufacturing first.
In short, it's a process of using Facebook ads and “Fake Doors” (link removed).
We specialize in creative testing, so we combined our methodology with the Fake Doors concept.
We do this a lot and we think it saves a ton of money.
The same method works for inventing new products and testing brand differentiation too. Imagine if Crystal Pepsi and New Coke were tested with ads before launching. Would've saved them millions each.
Here's the article. (Link removed.)
Would love to answer any questions for those of you just starting to switch into the fast lane.
Forum rules are to not link out until you’ve contributed for a while.
Regardless of the rules, you’ll get more interaction and build better relationships if you post natively instead of linking to your CEO’s post.
Sooo...
1) How would you describe a fake door in one sentence?
2) What’s the single most important advice you’d give someone who’s thinking of creating a fake door?