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WEB/DIGITAL How to scale a life coaching business? 6 years doing 1 on 1.

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Determined2012

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yes this seems to be an interesting one, i'd never come across her before, probably because she targets women only, but she seems to be doing pretty well.

I find her to be an inconsistent hypocrite the more I follow her content, but she did blow up with it. She calls herself a master life coach....She is so inconsistent within her own life, thats why I can't take her seriously! I like her mantra of designing your life.....dassit tho!
 

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Fotis

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Check Sam Ovens or Justin Devonshire.

They have lots of great ideas on how to scale and position yourself.

Plus, they both have experience in direct response marketing so you know they've have tested their suggestions. Heck, I remember Justin giving away for free a part of his course and it was amazing.
 

Mattie

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missNB

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how to niche myself? - my life coaching practice has worked well in 1 on 1 scenarios, while not being niched any further, as the areas that i coach in vary from confidence, to motivation.
I was in the coaching space for some years, and realized to make it there, it's not as much about niching yourself, as it is to realize what makes you different from the myriad of other coaches in this space.
So what is different about you? What do your clients say? What topics do you have the most success with today, and have the people attending those topics tried other modalities or coaches before coming to you? Have you asked them what made the difference for them with your coaching?

Very rarely do coaches tell their clients something they haven't heard or thought before, it's usually about the delivery, the way the information is packaged or put together or the coach's ability to reach their client's choice mechanisms and change it, so what is your unique "style".
If you know that, it will be easier for you to create your marketing strategy.

i cant outsource the service to another person.
Really? Says who?

first is 'what to call myself' some people say niche yourself hard core, and be the go-to guy. and some people say be more generalistic, but use youtube and content marketing to gain a large following and have multiple courses like tony robbins.
Who cares what you call yourself? You can call yourself "the frog" or "Surge" or "your name", your content and the value you deliver is what is relevant. Just start. If you're unsure about what you're good at, put up a few classes on different topics and get information based on feedback from your participants. Which do they rave about the most and why?

i'm more than happy to do the latter which is brand myself as a personal development coach, speaker, -- or life coach what ever. as long as i can build a great brand on youtube, ( which i have the equipment, resources and speaking ability to do).
Why is building a great brand on youtube your main focus? it should be a strategy to reach some other target, unless your ultimate goal is to be famous.

i want to create high ticket video courses that people can purchase for around £200 to £400. on a variety of topics that i have great knowledge in. such as confidence, charisma, dating, motivation, habits, purpose. (maybe some of them will be included together in a course, confidence and dating for example).
What is stopping you?
I created an e-course that sold for £300 in less than a day, it's not about making the courses.
Create a course, offer it to your existing clients, get feedback, adjust and repeat.

i know a few life coaches that charge insanely high prices, and make it an indicator of how great they are. but im not interested in that, im looking to make a bigger impact on a bigger amount of people rather than just people that can afford those insanely high prices. not weird language, just didn't add much context to it.
I agree, this is weird. Why not do both? Offer high priced kick a$$ products and create lower priced products to increase your customer base and let people get to know you before making a big investment.
In my experience, the bigger the investment, the greater is the willingness to receive the value and create a change.

You can't scale coaching (any kind) because you can't multiply yourself. As you add attendees there's a threshold in which the situation stops being a coaching session and becomes either a seminar or a workshop.
I don't agree. 90% of peoples issues have a similar solution, so whether you're coaching 1 on 1, or in a group, if the topic is common, the attendees will receive relevant information. Some people also have an easier time processing the information and applying it to their situation when they are not the center of attention.

I'm also curious to know; if you would coach yourself in this situation, what would you say? You have probably helped loads of clients with similar frustrations as the ones you express here, and given them great advice :)
 

Surge Of Courage

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Aug 2, 2018
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I was in the coaching space for some years, and realized to make it there, it's not as much about niching yourself, as it is to realize what makes you different from the myriad of other coaches in this space.
So what is different about you? What do your clients say? What topics do you have the most success with today, and have the people attending those topics tried other modalities or coaches before coming to you? Have you asked them what made the difference for them with your coaching?

Very rarely do coaches tell their clients something they haven't heard or thought before, it's usually about the delivery, the way the information is packaged or put together or the coach's ability to reach their client's choice mechanisms and change it, so what is your unique "style".
If you know that, it will be easier for you to create your marketing strategy.


Really? Says who?


Who cares what you call yourself? You can call yourself "the frog" or "Surge" or "your name", your content and the value you deliver is what is relevant. Just start. If you're unsure about what you're good at, put up a few classes on different topics and get information based on feedback from your participants. Which do they rave about the most and why?


Why is building a great brand on youtube your main focus? it should be a strategy to reach some other target, unless your ultimate goal is to be famous.


What is stopping you?
I created an e-course that sold for £300 in less than a day, it's not about making the courses.
Create a course, offer it to your existing clients, get feedback, adjust and repeat.


I agree, this is weird. Why not do both? Offer high priced kick a$$ products and create lower priced products to increase your customer base and let people get to know you before making a big investment.
In my experience, the bigger the investment, the greater is the willingness to receive the value and create a change.


I don't agree. 90% of peoples issues have a similar solution, so whether you're coaching 1 on 1, or in a group, if the topic is common, the attendees will receive relevant information. Some people also have an easier time processing the information and applying it to their situation when they are not the center of attention.

I'm also curious to know; if you would coach yourself in this situation, what would you say? You have probably helped loads of clients with similar frustrations as the ones you express here, and given them great advice :)

MissNb, judging by your post and the thought that you have put into it, and the actual content, i can tell you are very smart :)
If i were to coach myself, i would say, you're too comfortable on the money your making now and the lifestyle you have. and that you need to cut the bullshit excuses which lead to perfectionism.
these excuses are basicly listed in my original post about how to niche etc.
i think personally for me, i want to not cover just 1 area of life, i want to do motivation, confidence, dating, happiness and more. i genuinely don't want to be restricted to 1 thing. theres quite a few case studies out there where this approach has worked ( create really good videos, sell products on a variety of topics, as long as you have people that like, trust and see you as an authority they will buy.)
i got hung up on the name of what to call myself as it relates to what people think you do for a living, as it gives information about you. e.g. life coach, vs dating coach, vs, high performance coach
life coach is most generalistic, dating coach focuses on dating and confidence, and high performance coach means motivation, and habit coaching. but i want all. haha,

regarding the part of content marketing and relating to fame, i read a book called fame 101, and it goes into detail on the importance of fame to sell. it plays a massive role to conversion rates etc.

what im going to do now is write up a plan on which courses im going to create. see if it all makes sense on paper.
e.g. confidence mastery course
dating mastery course
how to find/create your dream career course,
how to be disciplined course

https://projectlifemastery.com/courses/
this website here is a great example of what i want to create. though he does focus on teaching online business. but hes got 7 courses.
 

DamienDee

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Hey bud, I'll write this as someone who has run a niched life coaching company for 10 years, and shifted almost all of it off my shoulders to automated income streams (to start another company).

1. Moving from 1:1 coaching to anything else will essentially be starting a new business - Best think of it that way. It's not a bad thing, but just be mindful you're entering an entirely new business field.

2. There are a number of different ways to position yourself for income - For example, one of my current clients I helped pivot from a life coach to a high-end Executive Coach specialising in networking and influence skills. He sells directly to companies for their staff, he has a room with 20 people the company paid him around $10,000 a person, and he pays a number of 'helper' coaches to help run the sessions with him.

3. Is there any reason YOU have to be the 1:1? In my life coaching business, the first step I took, was I created a mentor program - So my new clients would be assigned to old clients as an extra point of support (costs me nothing) - Then, I take the very best mentors and offer them the chance to become coaches for me. I've known these men and women for minimum 6 months, and they're incredible at helping other people as coaches - I run a coaches training program 2x a year that they pay me for - Then they can work for me as coaches. I haven't coached a person myself in 3 years.

4. I've had good success selling online product on youtube - BUT - you have to find your niche - And there's no need to bother building the product until you prove you can build a youtube following. If people don't want ot consume you on youtube, they won't want to buy your product either. It's a bit of a good testing ground. But to give you some idea - My channel size is only 21k, but I make a good amount ~6000 a month there, and that amount keeps going up as my channel grows and I pump out new videos.

Anyway, I realise there's probably a lot you could do to scale - Selling video products online is a pretty hard angle these days since its a super-flooded market. I couldnt' imagine doing it with any success without a solid group of followers (like my youtube group) to build a lot of likeability and trust.
 

Surge Of Courage

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Aug 2, 2018
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Hey bud, I'll write this as someone who has run a niched life coaching company for 10 years, and shifted almost all of it off my shoulders to automated income streams (to start another company).

1. Moving from 1:1 coaching to anything else will essentially be starting a new business - Best think of it that way. It's not a bad thing, but just be mindful you're entering an entirely new business field.

2. There are a number of different ways to position yourself for income - For example, one of my current clients I helped pivot from a life coach to a high-end Executive Coach specialising in networking and influence skills. He sells directly to companies for their staff, he has a room with 20 people the company paid him around $10,000 a person, and he pays a number of 'helper' coaches to help run the sessions with him.

3. Is there any reason YOU have to be the 1:1? In my life coaching business, the first step I took, was I created a mentor program - So my new clients would be assigned to old clients as an extra point of support (costs me nothing) - Then, I take the very best mentors and offer them the chance to become coaches for me. I've known these men and women for minimum 6 months, and they're incredible at helping other people as coaches - I run a coaches training program 2x a year that they pay me for - Then they can work for me as coaches. I haven't coached a person myself in 3 years.

4. I've had good success selling online product on youtube - BUT - you have to find your niche - And there's no need to bother building the product until you prove you can build a youtube following. If people don't want ot consume you on youtube, they won't want to buy your product either. It's a bit of a good testing ground. But to give you some idea - My channel size is only 21k, but I make a good amount ~6000 a month there, and that amount keeps going up as my channel grows and I pump out new videos.

Anyway, I realise there's probably a lot you could do to scale - Selling video products online is a pretty hard angle these days since its a super-flooded market. I couldnt' imagine doing it with any success without a solid group of followers (like my youtube group) to build a lot of likeability and trust.
private messaged!
 

missNB

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MissNb, judging by your post and the thought that you have put into it, and the actual content, i can tell you are very smart
Well, I'm not sure about smart, but flattery will get you far :) Thanks!

i got hung up on the name of what to call myself as it relates to what people think you do for a living, as it gives information about you.
That's not always a good thing in a crowded space. If you don't want to focus on just one narrow topic, people are fast to label general terms like "life coach" and "success coach" according to their reference range. Makes it really hard to stand out. Have you considered something that puts people in question? Something counter intuitive regarding coaches, that generates a curiosity like "no choice coach" or "imperfection coach" (ok, not the greatest examples, but you get the idea).
If i were to coach myself, i would say, you're too comfortable on the money your making now and the lifestyle you have. and that you need to cut the bullshit excuses which lead to perfectionism.
See, you knew already :) :)
regarding the part of content marketing and relating to fame, i read a book called fame 101, and it goes into detail on the importance of fame to sell. it plays a massive role to conversion rates etc.
MJ talks about the fame, impact and reach in his books, and I agree with you. It's just hard to create a predictable system for fame. Value skew on the other hand...
what im going to do now is write up a plan on which courses im going to create. see if it all makes sense on paper.
Awesome! Keep us updated on your progress, and don't write too much. :rofl:

My channel size is only 21k, but I make a good amount ~6000 a month there, and that amount keeps going up as my channel grows and I pump out new videos.
Looks like this guy knows something about what you're trying to do.
 

MakeItHappen

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this website here is a great example of what i want to create. though he does focus on teaching online business. but hes got 7 courses.
Well maybe you gave the answer yourself.
You can position yourself by focusing only on one topic like productivity or you can focus on only one market segment like men, women, freelancers, entrepreneurs, managers etc.

If you will try to sell to "everyone" it will be a lot tougher to succeed however you also have a lot more potential scale. You definitely have to brand yourself in a unique way and have a USP if you want to go for a very broach market.

What do you think?
 

Surge Of Courage

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Aug 2, 2018
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Well maybe you gave the answer yourself.
You can position yourself by focusing only on one topic like productivity or you can focus on only one market segment like men, women, freelancers, entrepreneurs, managers etc.

If you will try to sell to "everyone" it will be a lot tougher to succeed however you also have a lot more potential scale. You definitely have to brand yourself in a unique way and have a USP if you want to go for a very broach market.

What do you think?
targetting men would be much more appealing, i have worked with mostly men in my own 1 on 1 coaching practice, so alot of my advice is tailored for them anyways.
 

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