User Power
Value/Post Ratio
300%
- Feb 18, 2020
- 51
- 153
- Paid Facebook and Instagram advertising: a lot of likes, a lot of shares, zero negative comments and many clicks on the link. And people stay on the site for a long time, visiting more than a page.
Are you just boosting posts? Boosting posts/Engagement ads for e-commerce is the biggest mistake you could make, it's literally throwing money into the water.
You shouldn't have lots of likes and lots of shares, I'm assuming you're running engagement ads. Facebook will show your content to people who are more likely to "like" and "engage" with the ad rather than purchasing. You are targeting literally the wrong bucket of audience.
Just to give you an idea, I had an ecom store that had $480k Revenue in 13 months. I used a single ad (single post id) on Facebook to get all my sales. Over $200k was spent on that single post id. The post has 1760 TOTAL likes, 891 total shares and 8296 purchases. The Buyers audience bucket in facebook/ people who actually buy stuff rarely like or share or comment on posts.
Boosting posts on Facebook is the biggest scam, and honestly, I see so many businesses do it. Well, good for the people who actually know how to run ads I suppose.
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