biophase
Legendary Contributor
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Unscripted!
Summit Attendee
Speedway Pass
You can’t really compete in e-commerce on a single product store, or business. Your competitors can do it because they are acquiring new customers for multiple purchases. Or they are acquiring customers for a future purchases on different businesses.I think the only way it would work (correct me if I'm wrong) if my AOV is really high and the CPC's of the platform are really cheap which I don't see happening as everything is getting more expensive. One train of thought I had is if I can't sell 1 unit per purchase profitability, then there's no point pursuing the idea if I need people to buy multiple units to be profitable. Didn't sound sustainable to me, considering a large portion of people may only buy 1 unit.
Therefore they don’t really need to be profitable on their first purchase. Which is why your CPC is so high because they have bid them up to the point where it is profitable for them.
To make it profitable you would need to add some upsells or warranties to get your order value up, or hit them up with another offer a month down the line, or sell their email to someone or use their email for an affiliate offer.
As a one time purchase it won’t work unless you are selling a high priced product.
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.