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- Feb 26, 2014
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As someone preparing for an entry into the luxury sector in the next 6-12 months, I have realized that creating a movement around my brand and 'offering' will be key to long-term commercial and financial success. I have not spent any time studying cults, religious groups or fanatic political movements to achieve this, but I have studied luxury brands and to be honest my findings are essentially identical to yours.
I would urge you to look at some of the biggest luxury brands today, be it Hermes, Louis Vuitton, Pagani, or Audemars Piguet and I can guarantee you that you will find the same patterns.
The only 'issues' then are:
1. How does one find their cause i.e. reason for existence (essentially what Simon Sinek talks about here)? Keep in mind this is highly individual and no set process can be used to do this.
2. How to effectively promote this 'message' or 'cause? Again, highly individual and industry-specific.
Lol man, the dude copy-pasted a section of "expert secrets" by Russell Brunson. Don't take him seriously.