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INTRO How to Create Your Very Own Mass Movement!

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Berk

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Now this is one of the topics I cover in my brand new book Expert Secrets. At the end of this I'll tell you how you can actually get a copy of this book for free but first if this message resonates with you please share it down below.

So with any type of business, product or service, you can either simply sell stuff, very transactional, one-off and boring... OR you can create a movement where people buy from you over and over and over again!

As I was trying to figure this out for myself, building my company I studied a whole bunch of mass movements throughout time. It was fun because I was studying pretty much everything I could find about cults, about religious groups, and about business.

It was interesting... I found patterns on all ends of the spectrum... when I looked on the very worst side of mass movements, to people like Hitler and the Nazi party or when I looked on what I believe is the greatest mass movement that's ever been, Christ and Christianity, there were similar patterns!

Then I started looking at business and what Steve Jobs did with Apple, what Elon Musk has done with Tesla. I came to realize that there are three things that every mass movement from the beginning of time until today has. I'm talking about cults, religious groups, businesses, all of them had the exact same three things.

I want to walk you through really quickly what these things are because when you understand them you understand a pattern that you can actually apply in your business in order to get things growing really really quickly.

Number One: every single mass movement has a charismatic leader. Think about it... Apple had Steve Jobs, Tesla had Elon Musk, Germany had Hitler, Christianity had Christ... every mass movement from the beginning of time always has an attractive character & charismatic leader. That's number one.

Number two: every single one of these mass movements always has a cause. Something they are moving forward to in the future. In fact, look at all the recent presidential elections, in the book I go deep into this. It's interesting how all of the people who have won the presidency, democrat or republican, does not matter... the ones who won consistently, there message was all about a future based cause and the ones that lost were all about a present based cause. That's number two.

Number three: every single mass movement leads with a new opportunity (as opposed to an improvement offer)... Steve Jobs didn't come to market saying hey guys, I've got a better way to listen to CD's. No he said, "that vehicle you guys are using is in the past, a CD player is dumb I have this thing called an iPod." Or with the phone for example, he didn't say, "I've got a phone that's a gonna be better." Instead he introduced a brand new opportunity called an iPhone.

A similar thing happened with Christ and Christianity, same thing with Hitler, same thing with every mass movement from the beginning of time... they always offered a new opportunity it was never an improvement offer. If you are struggling in your business right now my guess is you're missing one or two of these three things. This is the foundation of how to create a mass movement.

I wish I could share and go deep into this with you guys but I can't right now... the good news is that the first three chapters of my book are all about this! I talk about and go into a lot of depth about how to build a charismatic leader for your company, how to build a future based cause and then I show you exactly what WE did. So you can rest assured that it's not just a lot of theory. I'll show you how we did it and the results we got.

All those things and a whole bunch more are covered inside my brand new book called Expert Secrets. So if this video is still up, you can actually get your copy of Expert Secrets for free! (I've already paid for the books all you gotta do is cover the shipping)

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smark

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As someone preparing for an entry into the luxury sector in the next 6-12 months, I have realized that creating a movement around my brand and 'offering' will be key to long-term commercial and financial success. I have not spent any time studying cults, religious groups or fanatic political movements to achieve this, but I have studied luxury brands and to be honest my findings are essentially identical to yours.

I would urge you to look at some of the biggest luxury brands today, be it Hermes, Louis Vuitton, Pagani, or Audemars Piguet and I can guarantee you that you will find the same patterns.

The only 'issues' then are:
1.
How does one find their cause i.e. reason for existence (essentially what Simon Sinek talks about here)? Keep in mind this is highly individual and no set process can be used to do this.
2. How to effectively promote this 'message' or 'cause? Again, highly individual and industry-specific.
 

Fotis

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As someone preparing for an entry into the luxury sector in the next 6-12 months, I have realized that creating a movement around my brand and 'offering' will be key to long-term commercial and financial success. I have not spent any time studying cults, religious groups or fanatic political movements to achieve this, but I have studied luxury brands and to be honest my findings are essentially identical to yours.

I would urge you to look at some of the biggest luxury brands today, be it Hermes, Louis Vuitton, Pagani, or Audemars Piguet and I can guarantee you that you will find the same patterns.

The only 'issues' then are:
1.
How does one find their cause i.e. reason for existence (essentially what Simon Sinek talks about here)? Keep in mind this is highly individual and no set process can be used to do this.
2. How to effectively promote this 'message' or 'cause? Again, highly individual and industry-specific.
Lol man, the dude copy-pasted a section of "expert secrets" by Russell Brunson. Don't take him seriously.
 

MJ DeMarco

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Copied/pasted/plagiarized affiliate "lead funnel" junk, user banned.
 

BrooklynHustle

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Lol man, the dude copy-pasted a section of "expert secrets" by Russell Brunson. Don't take him seriously.
Bizarre. Did he think no one would notice?
 

BrooklynHustle

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Xeon

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Does anyone have the book? Is it worth reading and are there actionable content in there, or is it all abstract theory?
 

BrooklynHustle

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Does anyone have the book? Is it worth reading and are there actionable content in there, or is it all abstract theory?
I've read it. If you are looking to boost your marketing, I'd say it's largely actionable and worth the read.
 

Fotis

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Does anyone have the book? Is it worth reading and are there actionable content in there, or is it all abstract theory?
Anything by Russell is good. Since he's a hardcore infomarketer, I bet that his more expensive products are just a rehash of his books so you won't have to buy any $197 course.

But definitely, get Expert Secrets and Dotcom Secrets if you haven't already. Great foundational books.
 

jon.M

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Does anyone have the book? Is it worth reading and are there actionable content in there, or is it all abstract theory?
I prefer his Dot Com Secrets, but they're both good books. A significant part of the content is just upselling you into his software, seminars or whatever, but it's still really actionable compared to many other books on marketing.
 

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Xeon

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I prefer his Dot Com Secrets, but they're both good books. A significant part of the content is just upselling you into his software, seminars or whatever, but it's still really actionable compared to many other books on marketing.
Thanks! I downloaded the sample preview for his Expert Secrets and Dotcom Secrets, and ended up buying the latter. It seems promising so far.

Expert Secrets seems to be more for info-marketing businesses (e.g: selling seminars, marketing yourself under a personal brand name like Gary V etc.)
 

YoungPadawan

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Yeah, I've read Russell Brunson's Dot Com Secrets. It has a couple decent bits of advice.

The gist of it is to create a "value ladder" to continuously upsell your customer. Also, to personify your business.

He also has a segment on where to find where your competition is buying ads (media buying) and how to copy what works.
 

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