How to create/pitch a business relationship?

[350z]

Allow me to divulge a little bit.

I have recently piqued interest in a widget and it's market. Now the general lifecycle of said widget is to be bought, used, then left idle.

Very similar to how a book is bought, read through once, then left to collect dust on a bookshelf.

To kill that last step (collecting dust), the library was invented. This way, once you finish reading a book, you give it back allowing other people to use it.

Though in said widget's market, there is no such thing as a library - which is what I'm trying to pitch, bringing a 'rental system' to the market. The biggest concern/hurdle for me is sourcing these widgets in the first place. I have concluded my options as follows:

- Put a big down-payment of these widgets myself.

or

- Create a relationship with a supplier(s) to allow me to rent the widgets out first and pay them back in the future.

Now, the feasibility of the latter might be a little skewed, but that is the general gist of the alternative that seems more beneficial than the former. Which ultimately leads to my question:

How do I effectively create pitch a promising/symbiotic relationship with suppliers effectively and safely?

Effectively to the point where my idea is met with the same level of interest or more and possibly leaving the room with a handshake.

Safely to the the point where I am deemed valuable enough to prevent from getting cut after pitching the idea.

A real-life analogy/example would be, imagine there is a bookstore that just sells books. In this world there is no concept of a library, so you are the first person to think of the idea of creating a place that has books for rental purposes. Instead of buying all the books at once - you think about going to the existing bookstore first and use their stock of books to rent out, effectively creating a Netflix for books, commonly known as a library.

 

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