How to Create a $2k+/mo Passive Income Website in 30 Days (or Less)

[ugudango]

If you’re making these and selling on Etsy, how do you plan to target certain people? Were you planning on using Facebook ads?

All I need to know is that there is demand. Then I’ll figure out who it is afterwards. Does it matter who it turns out to be?

Aha, we misunderstood each other - I was talking more about Ads and ad audiences rather than Etsy only.
Yeah in the case of just selling on Etsy, it doesn't matter but I'm curious about targeting people with ads specifically.

 

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[ugudango]

I'll just add:

Think of a buyer search term where they're searching with their credit card or phone in hand. Think of an info-seeker search term where they're searching with a cup of coffee in hand.

For buyers, send them to a page where they can buy.

For info-seekers, send them to a page where they can get information(possibly by signing up).

Sounds obvious right?


If you're just starting out with Google Ads then I suggest skewing towards high volume and low CPC search terms (Google will call them keywords in the Keyword Planner). This will help you learn faster because you'll get more visitors a day for a low budget like $5/day.

Take keyword planner estimated monthly search volumes with a grain of salt. They're estimates, and you likely won't show 100% of the time anyway.

Run the ads to get the data. I've a whole thread on that process somewhere.

What would we consider a low CPC with a daily budget of $5?

 

[Andy Black]

What would we consider a low CPC with a daily budget of $5?

I'd bid $1 or $2 and see what happens.

 

[Lex DeVille]

Ad Adjustments
I've added several new ad groups targeting additional search terms and switched to only targeting mobile users. Currently getting clicks at $0.33.

Microsoft Clarity
Thrive Themes gave me trouble this morning, so I just installed the Clarity plugin instead of adding code. Easy breezy.

Product Pages
I added the following sections to all product pages this morning:

• Ways Xproduct Can Help You (in checklist format)
• About Us (this is one paragraph)
• FAQ (covers questions from the FAQ page)
• Money-Back Guarantee (7-day guarantee)

Website Pages
I added a "Refund Policy" page and linked it in the footer menu. The page covers the 7-day guarantee.

Dealing with the Overwhelm Problem
Those who feel overwhelmed by all of the things they need to do should pay attention to the build process here. I started as simply as possible. Each day, I add a little more to the website. A little more to the ads. A little more to the email system.

It doesn't matter which area I focus on. Each day the system grows a little, looks more credible, gets closer to that first sale, and then the next, and the next...

Each day I test something different.

 

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[Cameraman]

Ad Adjustments
I've added several new ad groups targeting additional search terms and switched to only targeting mobile users. Currently getting clicks at $0.33.

Microsoft Clarity
Thrive Themes gave me trouble this morning, so I just installed the Clarity plugin instead of adding code. Easy breezy.

Product Pages
I added the following sections to all product pages this morning:

• Ways Xproduct Can Help You (in checklist format)
• About Us (this is one paragraph)
• FAQ (covers questions from the FAQ page)
• Money-Back Guarantee (7-day guarantee)

Website Pages
I added a "Refund Policy" page and linked it in the footer menu. The page covers the 7-day guarantee.

Dealing with the Overwhelm Problem
Those who feel overwhelmed by all of the things they need to do should pay attention to the build process here. I started as simply as possible. Each day, I add a little more to the website. A little more to the ads. A little more to the email system.

It doesn't matter which area I focus on. Each day the system grows a little, looks more credible, gets closer to that first sale, and then the next, and the next...

Each day I test something different.

Great thread Lex.

Is there a reason for choosing the 7-day guarantee and not a longer one?

I've always assumed when you have a longer guarantee period customers tend to forget about it. With a short period, they may feel more pressure and decide to make a return.

That's just my assumption and I've nothing to back it up.

 

[Lex DeVille]

Great thread Lex.

Is there a reason for choosing the 7-day guarantee and not a longer one?

I've always assumed when you have a longer guarantee period customers tend to forget about it. With a short period, they may feel more pressure and decide to make a return.

That's just my assumption and I've nothing to back it up.

Don't really have a reason. Seven days felt like a good amount of days based on the product. It's enough time to experience the product, and short enough to avoid the regret people sometimes feel after they buy things.

I'm not worried about refunds. I don't expect anyone to ask for one. Even if someone does, it's not going to break the business. You'd have to have a really shit product to prompt enough refunds to cause damage.

 

[BellaPippin]

I'll just add:

Think of a buyer search term where they're searching with their credit card or phone in hand. Think of an info-seeker search term where they're searching with a cup of coffee in hand.

For buyers, send them to a page where they can buy.

For info-seekers, send them to a page where they can get information(possibly by signing up).

Sounds obvious right?


If you're just starting out with Google Ads then I suggest skewing towards high volume and low CPC search terms (Google will call them keywords in the Keyword Planner). This will help you learn faster because you'll get more visitors a day for a low budget like $5/day.

Take keyword planner estimated monthly search volumes with a grain of salt. They're estimates, and you likely won't show 100% of the time anyway.

Run the ads to get the data. I've a whole thread on that process somewhere.

I'm playing with keywords... do you pay much attention to the forecast tool?

 

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[ZCP]

@BellaPippin she's alive!!

 

[BellaPippin]

@BellaPippin she's alive!!

Alive and kickin‘ <3

 

[xShepherdx]

Been following this thread for a while and wanted to say thanks @Lex DeVille, this thread is pure GOLD and helped me find new opportunities for growth.

Specifically, your and @Andy Black's comments on Adwords have sent me spiraling down the Google rabbit hole.

Have you used Google Shopping ads at all? Those seem to be more popular in my niche but I hardly see them discussed on the forum. I'll be testing some ASAP and reporting back with the results, but I'm curious to hear what everyone else's experience/strategy with them is in the meantime.

 

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[Lex DeVille]

Have you used Google Shopping ads at all? Those seem to be more popular in my niche but I hardly see them discussed on the forum. I'll be testing some ASAP and reporting back with the results, but I'm curious to hear what everyone else's experience/strategy with them is in the meantime.

No, but I've only been at this for four months. I wasn't using eBay until a couple days ago. Just made my third sale there for $70 today, so I'm getting ready to test eBay ads.

 

[Andy Black]

I'm playing with keywords... do you pay much attention to the forecast tool?

No. I look at the keywords and get a feel for volumes and CPCs based on how they compare to other keywords. The real way of finding out is running campaigns.

 

[Andy Black]

Been following this thread for a while and wanted to say thanks @Lex DeVille, this thread is pure GOLD and helped me find new opportunities for growth.

Specifically, your and @Andy Black's comments on Adwords have sent me spiraling down the Google rabbit hole.

Have you used Google Shopping ads at all? Those seem to be more popular in my niche but I hardly see them discussed on the forum. I'll be testing some ASAP and reporting back with the results, but I'm curious to hear what everyone else's experience/strategy with them is in the meantime.

User @Phikey has a whole YouTube channel about Google Shopping.

 

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[Vigilante]

No, but I've only been at this for four months. I wasn't using eBay until a couple days ago. Just made my third sale there for $70 today, so I'm getting ready to test eBay ads.

The best part about Ebay PPC is it is a success fee, not a listing fee. So, you’re not paying for impressions just for Sales.

 

[Andy Black]

Some threads that might help you get your head round using Google Ads cheaply:

MARKETING - How to get profitable or fail fast with AdWords

(Originally posted on the inside here.) How To Get Profitable Or Fail Fast With AdWords Here's how I often determine whether a project, niche, seed, or keyword has legs, or needs a bullet. Note1: I use blanket bid prices throughout the steps below, meaning the bid price within a campaign for...

www.thefastlaneforum.com

MARKETING - Online Direct Response Metrics

Watch this 6 minute video if you do any paid advertising, or are considering it. View: https://youtu.be/of3JgwUCxqU EXAMPLE You're spending $100 a day for 100 clicks, and making $50 revenue from 2 sales. Metrics: Cost = $100 Clicks = 100 Sales = 2 Revenue (Earnings) = $50 Calculated...

www.thefastlaneforum.com

MARKETING - How to read Google Ads metrics

Thought I'd already created a thread for this but it seems not. Hope it helps. Let me know if you have any questions. View: https://youtu.be/svxkKfn0Z5k Here's how to setup those columns: View: https://youtu.be/4Eql3ybEP80

www.thefastlaneforum.com

 

[eliquid]

Weird.

I'm creating a digital product the last 60 days and have been sorting out how and setup and ran across this thread.

Will follow and sub

 

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[eliquid]

So had a question for @Lex DeVille

On the mobile design, was this something part of the editor/wordpress/theme you had?

For example, I signed up for something similar to unbounce and instapages and in that software, its a mobile first editor and layout. Meaning everything is 100% setup as mobile first out of the box and you just plug in logo, color changes, etc.

Was looking for something like that, but for Wordpress so I'm not using some random 3rd party vendor. Your choice of editor/theme got me thinking, maybe what you suggested can do the same for me but keep it all in Wordpress. In my past experience, most themes are desktop first.. so wanted to ask you about your experience.

Does what you use do this out of the box and you just edit parts and pieces as needed?

Or are you doing things to the theme to make it mobile friendly like hand editing CSS, JS, etc?

 

[Skroob]

Ok fine @Lex DeVille, you got me. I bought some domains, so I guess I’m committed now.

 

[Lex DeVille]

200 ChatGPT 4 idea suggestions for digital products that can be created in a week or less:

1. Ebooks
2. Printables
3. Stock photos
4. Stock illustrations
5. Digital art
6. Social media templates
7. Online courses or workshops
8. Presets or filters
9. Fonts or typefaces
10. Music or sound effects
11. Website or blog themes
12. UI/UX design kits
13. Email marketing templates
14. Digital stickers
15. Podcast intros or outros
16. Video intro templates
17. PowerPoint or Keynote templates
18. Resume templates
19. Business card templates
20. Icon sets
21. SVG files for cutting machines
22. 3D models for printing
23. Coloring pages
24. Online quizzes or assessments
25. Printable board games
26. Infographic templates
27. Digital scrapbooking kits
28. Crochet or knitting patterns
29. Webinar recordings
30. Guided meditation recordings
31. Custom emojis
32. Lightroom presets
33. Instagram highlight covers
34. Animated GIFs
35. Virtual backgrounds
36. Photoshop actions
37. Mobile app templates
38. Digital planners
39. Travel itineraries
40. Budgeting templates
41. Meal planning templates
42. Fitness workout plans
43. T-shirt designs
44. Etsy shop banners
45. eBook covers
46. Sewing patterns
47. Custom Snapchat filters
48. Zoom event backgrounds
49. Affiliate marketing guides
50. Domain research reports
51. Logo templates
52. Social media strategy templates
53. Wedding invitation templates
54. Printable party decorations
55. Financial planning worksheets
56. Gardening guides
57. Printable gift tags
58. Blog post idea generators
59. Mindfulness exercises
60. Recipe collections
61. Brush sets for digital painting
62. Printable journal prompts
63. Origami templates
64. Greeting card designs
65. Cheat sheets for various topics
66. Productivity tools and templates
67. Custom cursors or icons
68. Quotation graphics
69. Stock video clips
70. Craft project tutorials
71. Language learning resources
72. Web design wireframes
73. Mockup templates
74. Video game mods or assets
75. Parenting resources
76. Short film scripts
77. Online escape room games
78. DIY project guides
79. Printable bookmarks
80. Self-care guides
81. Coding snippets or templates
82. Voiceover services
83. Astrology reports
84. Guided journaling templates
85. Sheet music
86. Digital comic books
87. Teaching resources
88. Desktop or mobile wallpapers
89. Photo editing tutorials
90. Animated logos
91. Virtual reality experiences
92. Writing prompts
93. Fashion lookbooks
94. Mind maps or brainstorming templates
95. Self-improvement guides
96. Home organization resources
97. Digital vision boards
98. Animated explainer videos
99. Podcast cover art
100. Transcription templates
101. HTML/CSS templates
102. Custom soundscapes
103. Calligraphy worksheets
104. Online puzzle games
105. Stock animations
106. Voice synthesizer presets
107. Video editing tutorials
108. Personalized video messages
109. DIY beauty recipe books
110. Homebrewing guides
111. Printable shopping lists
112. Interactive digital magazines
113. Sublimation designs
114. Online trivia games
115. Pet care guides
116. Smartphone ringtones
117. Custom app icons
118. Daily affirmations
119. Social media content calendar templates
120. Digital collage sheets
121. eBook formatting services
122. Hand-lettered quotes
123. Virtual escape room puzzles
124. Podcast editing templates
125. Video overlays or effects
126. ASMR recordings
127. Ephemera collections
128. Digital postcards
129. Travel photography guides
130. Stock drone footage
131. Printable habit trackers
132. Tarot or oracle card readings
133. Online scavenger hunts
134. Guided relaxation techniques
135. Smartphone notification sounds
136. Augmented reality experiences
137. Printable certificates or awards
138. Personal branding resources
139. Art therapy exercises
140. Skill-sharing videos
141. Flipbook animations
142. Printable luggage tags
143. Online fitness challenges
144. Wellness tracking templates
145. Graphic design tutorials
146. eBook conversion services
147. Social media management resources
148. Time management tools
149. Motivational wallpapers
150. Stock vector graphics
151. Instagram puzzle feeds
152. Digital rubber stamps
153. Customer avatar templates
154. Environmental impact calculators
155. Blogging resources
156. DIY jewelry making guides
157. Study guides or summaries
158. Photo restoration services
159. Video game streaming overlays
160. Handwriting fonts
161. Online group coaching sessions
162. Mindfulness coloring pages
163. Stock 3D animations
164. Animated social media icons
165. Printable event tickets
166. Music production tutorials
167. Mood board templates
168. Film photography guides
169. 3D environment assets
170. Printable recipe cards
171. Instagram story templates
172. Video transition effects
173. Urban gardening guides
174. Smartphone app walkthroughs
175. Game design tutorials
176. Interior design guides
177. Video game strategy guides
178. Printable stencils
179. Online debate clubs
180. Personal development challenges
181. Green living guides
182. Digital cookbook templates
183. Online book clubs
184. Remote team-building activities
185. Printable wedding planner
186. Interactive children's books
187. YouTube channel art
188. Digital embroidery designs
189. Drawing tutorials
190. Animated social media stickers
191. WordPress plugin development
192. Stock audio loops
193. DIY home renovation guides
194. Virtual reality meditation sessions
195. Printable labels
196. Art tutorial videos
197. Vegan or vegetarian recipe books
198. Digital note-taking templates
199. Virtual tours
200. Printable chore charts

 

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[Skroob]

1. Online courses or workshops

This one.

Mobile app templates

But this is an interesting idea that I bet I could include…

 

[BizyDad]

200 ChatGPT 4 idea suggestions for digital products that can be created in a week or less:

1. Ebooks
2. Printables
3. Stock photos
4. Stock illustrations
5. Digital art
6. Social media templates
7. Online courses or workshops
8. Presets or filters
9. Fonts or typefaces
10. Music or sound effects
11. Website or blog themes
12. UI/UX design kits
13. Email marketing templates
14. Digital stickers
15. Podcast intros or outros
16. Video intro templates
17. PowerPoint or Keynote templates
18. Resume templates
19. Business card templates
20. Icon sets
21. SVG files for cutting machines
22. 3D models for printing
23. Coloring pages
24. Online quizzes or assessments
25. Printable board games
26. Infographic templates
27. Digital scrapbooking kits
28. Crochet or knitting patterns
29. Webinar recordings
30. Guided meditation recordings
31. Custom emojis
32. Lightroom presets
33. Instagram highlight covers
34. Animated GIFs
35. Virtual backgrounds
36. Photoshop actions
37. Mobile app templates
38. Digital planners
39. Travel itineraries
40. Budgeting templates
41. Meal planning templates
42. Fitness workout plans
43. T-shirt designs
44. Etsy shop banners
45. eBook covers
46. Sewing patterns
47. Custom Snapchat filters
48. Zoom event backgrounds
49. Affiliate marketing guides
50. Domain research reports
51. Logo templates
52. Social media strategy templates
53. Wedding invitation templates
54. Printable party decorations
55. Financial planning worksheets
56. Gardening guides
57. Printable gift tags
58. Blog post idea generators
59. Mindfulness exercises
60. Recipe collections
61. Brush sets for digital painting
62. Printable journal prompts
63. Origami templates
64. Greeting card designs
65. Cheat sheets for various topics
66. Productivity tools and templates
67. Custom cursors or icons
68. Quotation graphics
69. Stock video clips
70. Craft project tutorials
71. Language learning resources
72. Web design wireframes
73. Mockup templates
74. Video game mods or assets
75. Parenting resources
76. Short film scripts
77. Online escape room games
78. DIY project guides
79. Printable bookmarks
80. Self-care guides
81. Coding snippets or templates
82. Voiceover services
83. Astrology reports
84. Guided journaling templates
85. Sheet music
86. Digital comic books
87. Teaching resources
88. Desktop or mobile wallpapers
89. Photo editing tutorials
90. Animated logos
91. Virtual reality experiences
92. Writing prompts
93. Fashion lookbooks
94. Mind maps or brainstorming templates
95. Self-improvement guides
96. Home organization resources
97. Digital vision boards
98. Animated explainer videos
99. Podcast cover art
100. Transcription templates
101. HTML/CSS templates
102. Custom soundscapes
103. Calligraphy worksheets
104. Online puzzle games
105. Stock animations
106. Voice synthesizer presets
107. Video editing tutorials
108. Personalized video messages
109. DIY beauty recipe books
110. Homebrewing guides
111. Printable shopping lists
112. Interactive digital magazines
113. Sublimation designs
114. Online trivia games
115. Pet care guides
116. Smartphone ringtones
117. Custom app icons
118. Daily affirmations
119. Social media content calendar templates
120. Digital collage sheets
121. eBook formatting services
122. Hand-lettered quotes
123. Virtual escape room puzzles
124. Podcast editing templates
125. Video overlays or effects
126. ASMR recordings
127. Ephemera collections
128. Digital postcards
129. Travel photography guides
130. Stock drone footage
131. Printable habit trackers
132. Tarot or oracle card readings
133. Online scavenger hunts
134. Guided relaxation techniques
135. Smartphone notification sounds
136. Augmented reality experiences
137. Printable certificates or awards
138. Personal branding resources
139. Art therapy exercises
140. Skill-sharing videos
141. Flipbook animations
142. Printable luggage tags
143. Online fitness challenges
144. Wellness tracking templates
145. Graphic design tutorials
146. eBook conversion services
147. Social media management resources
148. Time management tools
149. Motivational wallpapers
150. Stock vector graphics
151. Instagram puzzle feeds
152. Digital rubber stamps
153. Customer avatar templates
154. Environmental impact calculators
155. Blogging resources
156. DIY jewelry making guides
157. Study guides or summaries
158. Photo restoration services
159. Video game streaming overlays
160. Handwriting fonts
161. Online group coaching sessions
162. Mindfulness coloring pages
163. Stock 3D animations
164. Animated social media icons
165. Printable event tickets
166. Music production tutorials
167. Mood board templates
168. Film photography guides
169. 3D environment assets
170. Printable recipe cards
171. Instagram story templates
172. Video transition effects
173. Urban gardening guides
174. Smartphone app walkthroughs
175. Game design tutorials
176. Interior design guides
177. Video game strategy guides
178. Printable stencils
179. Online debate clubs
180. Personal development challenges
181. Green living guides
182. Digital cookbook templates
183. Online book clubs
184. Remote team-building activities
185. Printable wedding planner
186. Interactive children's books
187. YouTube channel art
188. Digital embroidery designs
189. Drawing tutorials
190. Animated social media stickers
191. WordPress plugin development
192. Stock audio loops
193. DIY home renovation guides
194. Virtual reality meditation sessions
195. Printable labels
196. Art tutorial videos
197. Vegan or vegetarian recipe books
198. Digital note-taking templates
199. Virtual tours
200. Printable chore charts

Way to drive the point home...

 

[Lex DeVille]

No sales yet, but I'm getting closer. Analytics shows the following for the newly launched site:

• People are making it from Google Ads to the site
• People are browsing around
• People are adding items to their cart
• People are reaching the checkout page

I also received my first email opt-in. I still don't have a lead magnet.

This morning, I added a 3,500 word blog post written by ChatGPT 4 (I'll update the text, and add images and links later).

Today, I'll test some lower price points and see if anything clicks.

I've adjusted ads to only target a U.S. market now.

That first sale is close.

Just gotta keep tinkering a little each day to find the right combination to move people to action.

 

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[STEFANTP]

No sales yet, but I'm getting closer. Analytics shows the following for the newly launched site:

• People are making it from Google Ads to the site
• People are browsing around
• People are adding items to their cart
• People are reaching the checkout page

I also received my first email opt-in. I still don't have a lead magnet.

This morning, I added a 3,500 word blog post written by ChatGPT 4 (I'll update the text, and add images and links later).

Today, I'll test some lower price points and see if anything clicks.

I've adjusted ads to only target a U.S. market now.

That first sale is close.

Just gotta keep tinkering a little each day to find the right combination to move people to action.

Do you think google will punish your website for using chatgpt for blog posts?

 

[Lex DeVille]

Do you think google will punish your website for using chatgpt for blog posts?

Doubt it.

Being punished usually refers to SEO. I'm not building an SEO website, so it wouldn't matter.

Ads drive people to my website. Email keeps them coming back. Articles help the site look credible.

In six months when SEO might start to matter, it still won't matter because I'll have an email list in the thousands if not the tens of thousands, and every email will generate sales.

 

[BellaPippin]

Just so you know I’ve started building another product and following this to the T to see what happens. I’ll either prove you wrong or make an income. Lol

 

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[Lorenzoo]

So had a question for @Lex DeVille

On the mobile design, was this something part of the editor/wordpress/theme you had?

For example, I signed up for something similar to unbounce and instapages and in that software, its a mobile first editor and layout. Meaning everything is 100% setup as mobile first out of the box and you just plug in logo, color changes, etc.

Was looking for something like that, but for Wordpress so I'm not using some random 3rd party vendor. Your choice of editor/theme got me thinking, maybe what you suggested can do the same for me but keep it all in Wordpress. In my past experience, most themes are desktop first.. so wanted to ask you about your experience.

Does what you use do this out of the box and you just edit parts and pieces as needed?

Or are you doing things to the theme to make it mobile friendly like hand editing CSS, JS, etc?

im using Themes like Neve or Customizr (free versionsfrom wordpress theme repertoire) because theys are highly optimized for both desktop and mobile display. then i am also using cache plugins, can recommend w3 total cache for this or litecache, they minify and optimize code and other things and reduce your loading time on mobile devices a lot so your mobile version loads faster and thats an very important factor for mobile

 

[Lex DeVille]

So had a question for @Lex DeVille

On the mobile design, was this something part of the editor/wordpress/theme you had?

For example, I signed up for something similar to unbounce and instapages and in that software, its a mobile first editor and layout. Meaning everything is 100% setup as mobile first out of the box and you just plug in logo, color changes, etc.

Was looking for something like that, but for Wordpress so I'm not using some random 3rd party vendor. Your choice of editor/theme got me thinking, maybe what you suggested can do the same for me but keep it all in Wordpress. In my past experience, most themes are desktop first.. so wanted to ask you about your experience.

Does what you use do this out of the box and you just edit parts and pieces as needed?

Or are you doing things to the theme to make it mobile friendly like hand editing CSS, JS, etc?

Sorry, didn't see your question earlier.

Thrive Themes comes optimized for mobile from the start and you can easily switch between desktop/tablet/mobile if you need to edit. I don't do anything to the CSS except a little bit for woocommerce if necessary.

I want the entire process as simple as possible.

 

[Cojo]

If you start on Etsy, you should have at least 30 to 50 (ideally over 100) listings. There's an Etsy thread that discusses why. I think it's this one.

Just read it but I don't fully get it.
We should create a listing with all the colors and different listings of the same item but with different colors ?

 

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[Lex DeVille]

Just read it but I don't fully get it.
We should create a listing with all the colors and different listings of the same item but with different colors ?

Depends on what you're selling, but yeah, that's one way to get enough listings. You'd want to change the title and product description accordingly.

 

[Lex DeVille]

So Google limited one of my ads. I had problems with this on my first site too. On my first site, they kept limiting me for sexual content (which the site does not have). With this ad, they're limiting me for the sale or promotion of alcohol (which I do not do at all). My product has nothing to do with alcohol, and isn't anywhere near that industry. Nothing on my website could possibly be misconstrued as alcohol... Sometimes Google just doesn't make sense.

Anyway, I've appealed this and it should be good to go in an hour or two. My other ads are still running without limitations.