- Jul 5, 2022
Hi all I am currently in the process of starting a clothing line that revolves around inclusiveness. I am looking to create a brand that creates shirts that can be enjoyed and put on with ease by anyone regardless of their physical disposition so that ranges from "able-bodied" to those with disabilities (amputees, visually impaired etc.). The brand will start off with one shirt that is specially designed to be worn any which way. Some findings in my research have identified the disabled community as underserved and one of the highest spending powers amongst most demographics. I've even reached out to potential customers (a gentlemen who is an amputee) and received some positive feedback. You can see where i'm going with this. So my question to the community is do you think a few articles on the web stating consumer stats and a couple positive feedback is enough to go through this endeavour which will take up most of my savings ?
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