I don't think the volume of the keyword directly indicates viability of a business idea as much as people think. What would be a better metric is just how engaged or willing to purchase those searches actually are.
Think about Lamborghini as a search keyword. Probably has a ton of volume, but how many of those people are actually going to buy one?
For example: if you have a niche with 50,000 monthly search volume, but most of them are just somewhat interested and aren't actually willing to purchase anything, it could look like a good niche without actually being one.
Alternatively, if you have a small search volume (say 500-1000) monthly searches in a very specific niche, but those people are much more willing to actually buy something, that could often be a better keyword to pursue.
Too little search volume can be problematic, but too high search volume can also be even more problematic. ie: a lot of competition, and harder to rank as a new website.
Search volume is only one metric, but a better metric would be finding those people in places they hang out online, and trying to get them to buy something before it exists. I have written about this before
As far as I can tell, it is often better to look for a smaller, laser focused keyword and zero in on that.
^^^ This.Depends on how "hot" the keyword is.
"Where to get free therapy" @ 1,000,000 month -> worthless
"therapy" @ 1,000,000 month -> worthless
"Where to find good therapist near [area]" @ 1000 -> hot
This is someone ready to open their wallet if they can find a nearby therapist who they are convinced is "good".
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