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EXECUTION How I made 6 figures at age 20

Akeem

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I'd just like to mention that this post does not sponsor/sell any courses or get you to subscribe to blah blah blah. I've been around this forum for a few years and have yet to create a thread introducing myself so I thought I'd do it today and tell you all a short and to-the-point story of how I went from being an almost average 20 year old to making 6 figures, which I assume is definitely not a 20 year old's average accomplishment.

Quick background
I'm a 20 year old student, born and raised in the UK. I've made small mistakes, big mistakes and every sort of sized mistake you can think of and instead of whining about it, I just kept going and it got me to places I never thought I'd get to, at least not at this age. For the most part, I'm your average 20 year old. I study at university. I love computers, technology and coding and I've made a few bucks here and there selling software or software subscriptions to local businesses and clients across the globe. I also design websites, although I'm more comfortable with the backend.

So how did I make 6 figures before my 21st birthday?
Did my father give me the money? Nope. Did I get a lucky VC to believe in me? Nope. Did I make an endless amount of mistakes before hitting gold? You bet.

During the summer of 2016, I ordered a RPi. For those that haven't come across it, it's a little circuit board with computing components, in essence it's a palm-sized computer. At the time, I wanted to see what sort of gadget I could make out of it. Maybe a security camera or an AI robot, I mean whatever, it only cost like £30 anyway. After about 3 hardcore weeks of making random gadgets and getting bored, I sat there exhausted with the RPi sitting on the desk and I just thought for a moment. It's a £30 computer. It's a f*cking £30 piece of powerful equipment. Why don't I create a genuine product from it? Something that brings value to people? It was around 3 in the morning and it hit me that this moment of epiphany may be because I was high as a kite because I had no sleep so I decided to sleep on it and if I felt the same way in the morning, I'd definitely work on it.

Safe to say, that same morning, I felt the exact same way. I believed I could turn a £30 computer into something that makes me money. At the time, I was thinking a standalone product priced at around £100 which would pocket me possibly £50 or a bit less. I ended up, however, doing something a little different.

The idea that made me 6 figures by 20
Ever walked in to a public building and seen a TV with a presentation that changes slides every 5 seconds?

The formal name for that sort of stuff is digital signage. It's a form of displaying information or advertisements using TV screens, monitors, projectors etc. My idea was to use a RPi to turn any TV, monitor or projector into an advertisement displaying piece of tech. In essence, every business I approached was potentially free ad space for me. In return, I'd give them a percentage of any profits made.

So, before I approached my first client, I wanted it to look all formal, professional and the 'real deal'. I got a designer to design me an electronics-safe case for the RPi and I bought slap-on heat stickers for the brand/logo. By the end of it, I was down about £60, but I had a product which I could show clients.

I cold-called about 25 businesses on a Monday. 18 said no, 7 were interested. Out of those 7, I closed the deal with 4. One thing I noticed was these guys either were completely unaware of the benefits of technology for their business or they didn't have a TV screen/monitor, I blame the failure of those on myself. I should've done better research. Lesson learnt.

I installed and set up the product for all 4 clients, but what about ads? I mean digital signage is cool but I had nothing to show. So, during the first few days after installation, I ran non-stop 'advertise here' videos and was hopeful about someone approaching. It took about 4 hours for a local plumbing company to get in contact then another 2 hours for another local business and before 2 days had passed, all 4 screens were making money. For those wondering, I was making about £10 per client per week. Nothing life changing, but definitely a start for someone who always wanted to earn money away from a 9 to 5.

I kept repeating the process throughout the summer, winter and so on. After about 2 years, I had several hundred RPis connected to TVs and monitors all around the county and almost every single one was making £50 at the minimum, meaning the moment I set it up, I had made my money back for that product in the first week. It's worth mentioning I had to constantly reject certain businesses due to there physical location not raking in enough traffic. In other words, nobody wanted to advertise in a place where there were not many passers by.

So there's that story of how an average 20 year old made 6 figures from an idea.

I will keep updating this post as and when I can, I'm fully aware there are details omitted from this post which I'm sure would be insightful, but for the time being I'd just like to see the response I get from this post.

Of course, as always, questions are welcome. I'd also like to apologise if there are any grammatical errors or if my style of writing isn't favourable, it's my first post and I don't have much experience writing on public forums.
 

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Akeem

Akeem

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How were you so confident you would get bites from businesses? How long did it take for you to develop the product/program using the RPi?
I was more energetic and confident about myself and my product that I didn't really give myself much room to think about possible failures. The truth is, I didn't know exactly what would happen when I went in there and I didn't know whether others would listen and advertise. All I knew was that the product was genuine and for those that wanted it, it would provide them the value they were looking for. I guess I turned a blind eye when it came to finding clients to advertise for. I just went with it and hoped the right people would see it. Even if it failed, at the time, I wouldn't have been too bothered. At least I went out and tried.

As for the design and development I used Raspbian OS which is the most common amongst the RPi community. It's not exactly newbie friendly but I knew what I was doing (kind of) so I worked my way through it. It took literally about 8 or so hours to reprogram bits and bobs of the RPi and to disable one or two useless CPU requiring tasks. In essence, I turned it from a computer OS to a computer OS with no features except one program and turn on/off the external USB fans when needed (to prevent overheating/fire/electric risk).

Hope that answers your questions and thank you :)
 

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Great idea! Those small recurring payments add up over time.

Very nice! I've read a lot about how people say "find a market first and THEN find a product to sell to that market". It seems like the method you used turned that on its head. How were you so confident you would get bites from businesses? How long did it take for you to develop the product/program using the RPi?

Again, congrats! That's a hell of a win!
He's using a concept that Jay Abraham preaches called Hidden Assets or "Other People's ____"

Take an asset that someone isn't using (a TV), and find a way to leverage it (an advertisement) and offer the owner a cut of the profit.

Here's a list of ideas: https://s3-us-west-2.amazonaws.com/jayabrahamassets/Documents/OtherPeoplesResourcesOPR.pdf
 

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Akeem

Akeem

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In the cases where a business did not have a TV, did you put your own?
At the very beginning, I was definitely considering doing just that, but with a 24" monitor (as I didn't want to spend £500+ just for 1 business). I ended up, however, not doing that and just focusing on those businesses that already had a TV/monitor. It wasn't until a good few months into the venture that I started offering plans and packages for businesses who wanted to get in on the idea but didn't have a TV/monitor.

How did you get the ads onto the RPi? Do you have to manually load the files onto each device through say USB, or were they connected to the internet and you manage it all remotely?
The RPi has something called a 'kiosk mode'. It simply loads up whatever you want in full screen which is perfect for anybody wanting to turn the RPi into a product. I used that same 'kiosk mode' to load up the software that runs the ads.

Each file/advert is not loaded onto the device. The device is connected to the internet through WiFi (which is also a requirement for the business or else it won't work as intended) and I sit in the office and manage all advertisements remotely.

1. What exactly does your computer do? Cant those businesses just put an USB stick with video ads to play all day long?

2. What were they using those TVs for before you showed up? If they were displaying some kind of info, how they can put ads?
The computer loads up what I like to call the 'advertisement network'. Once the screen is active, it notifies the server and the server runs the ads assigned to the business. Different clients want to show their ads in different places so having a database to manage all the content is much more convenient. In regards to the business sticking a USB for ads themselves, sure they can. I remember answering a question from one of the business owners about this. I told her she very easily could, however, she'd have to find every client and manage them herself which isn't always easy and you have to know the technicalities too.

Most of the TVs/monitors that were in the business before the RPi were simply playing some music or a channel on TV. Some businesses used little monitors as menus, which I never wanted to touch as its obviously there for a purpose. I specifically targeted businesses that had 'extra' TVs/monitors and had no real purpose except entertainment, which almost every business owner didn't mind replacing with something that made them a little bit of extra income.

Great idea! Those small recurring payments add up over time.
He's using a concept that Jay Abraham preaches called Hidden Assets or "Other People's ____"
Indeed the little payments definitely do add up, slowly but eventually.

You're right about the concept. It's something that is overlooked a lot which is ironic because it's sometimes the exact thing you need to not overlook and make use of.

I recommend having a quick read of The Abraham Mind Shift Challenge. It's a neat little book which opens up your mind to the world of business, in a bit of a different way.
 

PizzaOnTheRoof

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At the very beginning, I was definitely considering doing just that, but with a 24" monitor (as I didn't want to spend £500+ just for 1 business). I ended up, however, not doing that and just focusing on those businesses that already had a TV/monitor. It wasn't until a good few months into the venture that I started offering plans and packages for businesses who wanted to get in on the idea but didn't have a TV/monitor.



The RPi has something called a 'kiosk mode'. It simply loads up whatever you want in full screen which is perfect for anybody wanting to turn the RPi into a product. I used that same 'kiosk mode' to load up the software that runs the ads.

Each file/advert is not loaded onto the device. The device is connected to the internet through WiFi (which is also a requirement for the business or else it won't work as intended) and I sit in the office and manage all advertisements remotely.



The computer loads up what I like to call the 'advertisement network'. Once the screen is active, it notifies the server and the server runs the ads assigned to the business. Different clients want to show their ads in different places so having a database to manage all the content is much more convenient. In regards to the business sticking a USB for ads themselves, sure they can. I remember answering a question from one of the business owners about this. I told her she very easily could, however, she'd have to find every client and manage them herself which isn't always easy and you have to know the technicalities too.

Most of the TVs/monitors that were in the business before the RPi were simply playing some music or a channel on TV. Some businesses used little monitors as menus, which I never wanted to touch as its obviously there for a purpose. I specifically targeted businesses that had 'extra' TVs/monitors and had no real purpose except entertainment, which almost every business owner didn't mind replacing with something that made them a little bit of extra income.



Indeed the little payments definitely do add up, slowly but eventually.

You're right about the concept. It's something that is overlooked a lot which is ironic because it's sometimes the exact thing you need to not overlook and make use of.

I recommend having a quick read of The Abraham Mind Shift Challenge. It's a neat little book which opens up your mind to the world of business, in a bit of a different way.
For anyone looking for the mind shift challenge pdf: http://thegaryhalbertletter.com/AbrahamBookInternalUseOnly.pdf
 
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Akeem

Akeem

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That's a great outlook - congrats on having that attitude about everything.

I have a programming background (by schooling) as well and have heard a lot about RPi in the past few years. I've never used one, but know it's a very powerful tool/device (it took me until now to realize what you meant by "RPi" haha). I've often wondered what kinds of things/products I could create on such a device and sell it to the masses, but I've always been stuck at that step - not knowing what I could do with it, not knowing what it's capable of, and how I would go about selling my product...
One thing I did was just surf the web for RPi projects. All the little (somewhat useless) ideas actually kind of pushed me in the right direction until I decided which one was most viable.

I'd suggest ordering one and seeing how it goes from there. There's plenty of simple OS' for it and I just recommend messing around with it. Sooner or later you'll get the hang and from then on, start experimenting with ideas.

Word of warning, don't bend it for fun. It's fragile and snaps in half easier than a pencil, you don't want to know how I know.
 
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Akeem

Akeem

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Thanks for the reply, really appreciate it.

One more questions...how did you find all that places that have TVs? You call and ask if they have a lobby with unused TV?
I started off calling local businesses which I knew had a TV/monitor. For others, they came from word-of-mouth to which they already knew they had to have a TV/monitor.

All other cold-call clients which I called, I asked, yes. Once I started to get 'no' a lot, I knew it was a gap which I was missing, so I came up with the 'plans and packages' idea which offered a TV/monitor in exchange for their percentage of the advertising revenue until the TV/monitor was paid off.
 
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Akeem

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Do you take over TVs that were displaying the music stations on satellite or sports programs? Do you swap back and forth between content like music and sports and back to the RPi? Or do you take over the TV entirely?
Before setting up, we have an agreement with the business in question in regard to timing. Some businesses don't mind their spare TV (or a TV they're financing) being used to generate ad revenue for them and us whereas others want the TV running ads for a period of time.

Whatever it states in the contract, we both abide by those terms. The system has certain scripts such as if the TV is turned off or the ads aren't displayed, it triggers a notification and logs it so we know if they're pulling any fast ones as I can't be there 24/7 to make sure the ads are running.
 
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Akeem

Akeem

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A couple of more obvious questions I forgot to ask at first, if you don't mind sharing:

1.) Just so I understand correctly, I assume the business model itself is that you approach a business that currently has a screen/monitor (we'll refer to these as "A Businesses"), and you convince them that through advertising on that screen, they can make money by having OTHER businesses (we'll refer to these as "B Businesses") advertise on their screens (with the help of your device, of course). Is that accurate?

2.) What was the arrangement? Were you charging "A" a flat fee for the device (RPi) first? And what was the payment structure? I assume you collected your revenue directly from "B" and paid "A" a percentage of that revenue (or a flat amount)? Or did you charge "A" a flat fee and allow them to profit from income from whatever "B" decides to advertise on their screens?

3.) I assume every time new "B" wants to advertise, or stop advertising, at any given "A" location, you have to physically go to that location and modify the advertisement videos? With all those units out in the field, I'm imagining that you would have to drive around CONSTANTLY to change what's playing on screens all over the city.

4.) To go even further on that thought, how do you actually change what's showing on a given "A"'s screen? Do you have to physically take it home and edit it, and then return it? I understand that it's a RPi and that it's powerful, but how do you ensure the quality and/or format of "B"'s advertisements? Do they have to provide you a file with a particular format? Or do you have a designer on hand that you refer them to, in order to ensure they give you a compatible file?

Sorry for what might be super obvious questions - I'm quite a visual learner, so it's tough to be sure I fully understand.
1. Yes, in a nutshell, that's as accurate as you can get.
2. We never did and still don't charge clients for installing and having our RPi in their premises. To "A" clients, everything is free and they get a percentage of revenue from "B" clients which we take and distribute accordingly.
3. That assumption is incorrect. The way it works is a lot simpler. Our RPis are connected to the internet at every premises we install them at. We're able to view statistics, change what ads are playing, what ads are scheduled to play etc from the touch of a button anywhere in the UK. The only time we visit a site somewhere in the country is when its faulty or the client can't get it to function accordingly.
4. The ads shown on our RPis are controlled by us from what I like to refer to as the "Central Computer". We have in-house designers and editors to ensure professional ads are created for "B" clients and then shown on the RPis. Due to our designers and editors being in-house, we can ensure the quality of the ads is high and that the format is compatible before broadcasting the ads to businesses which house our RPis.

Hope that helped you out.
 
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Akeem

Akeem

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As I assumed initially, you've mis-read my original post.

The chances of hundreds upon thousands of businesses wanting to advertise on a single screen as you put it, isn't going to work. There's only 24 hours in a day, so the chance of a certain target market walking past a single screen and seeing a certain ad, isn't going to happen.
"The chances of hundreds upon thousands of businesses wanting to advertise on a single screen as you put it, isn't going to work."

This isn't an ideas thread, the idea has already been executed and the results have come in. The chances of clients wanting to advertise on a single screen in hundreds of thousands of businesses is proving to be working.

There's only 24 hours in a day, so the chance of a certain target market walking past a single screen and seeing a certain ad, isn't going to happen.

This was thought about in the early days of the company's birth, however, the conclusion we came to was that we can't ever really narrow down where each target market is going to be and what precise time. The best we can do is to categorize the screens based upon their location and run the ads non-stop. If the screen is located in a restaurant, we can show ads that are food/beverage related.

USB Sticks were invented back in 1999 and now we have the USB Drive, which can be loaded with any operating software to make it accessible from anywhere around the world. The latest smart TV's, are also Internet enabled, which allows me (should I wish) to add my content or a partners content from anywhere in the world using a connected USB Drive or USB Stick and target anyone we like. Smart Businesses and Companies already do this. All we need is a telephone socket and an Internet account. I can change the content from home, by simply accessing the drive through the computer.
So you expect every business we approach to possess a Smart TV with internet capabilities in order to stick a USB with an OS in to show ads.. right, got you.

Personally, I prefer giving power to the RPi (as the brains of the whole thing) to do the work for me. If things go wrong, the RPi knows the procedure. If things slow down, the RPi knows what to do. If it overheats, it shuts itself off for a period of time to cool down and then turns itself on again once it's safe to do so. All this is happening automatically, everyday, and we're able to track every little action, wherever we may be. On top of all of this, let's not forget the ads that didn't play that our clients had already paid us for. The RPi took notes of this and did the work for us so that the ads that did play, expire as they should and those that didn't, automatically get their airtime extended. Let me see you achieve this sort of advanced functionality on a USB.. it simply can't be done because a USB is a storage device and a RPi is a computer. Let me repeat, a USB is a storage device and a RPi is a computer.

Your Raspberry Pi, or Rpi for short was thought of back in 2012, I know, I still have the original magazine, that it came out in, with pre-editions featuring both it's development and it's progress.
That's fantastic to hear!

I also have a wonderful IT Dept headed by an ex Ubuntu Software Developer. So yes, I know all about USB Sticks and USB Drives and what can be placed and uploaded onto them..
Awesome, wish the best for you and your ex-Ubuntu Software Developer!

Here's a little light reading for you. It explains how to do advertising using a Raspberry Pi or Rpi and a TV set. This was thought of back in 2014.

I get a feeling you think I'm taking credit for thinking of the idea.. which isn't true. I simply took the idea and executed it in my own way, for my local area and it worked. Thank you for the research though, it'll prove insightful for anyone reading this thread.
 
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Akeem

Akeem

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You need to re-read your first post, perhaps if you had done some research first, it might have been beneficial. Do I get the feeling your taking credit, no, youv'e already taken credit, for someones idea. That idea has also been improved upon, ten fold, however you have yet to catch up. To prove my point, a tender was awarded in Sydney for the amount of $500mil using that same Rpi system, that your now spruiking as your own.. Yours rakes in a $1mil, (so you claim) your way behind in the tech field. Taking on an ex-Ubuntu Software Developer, to head up our team, was worth it's weight in gold. Try working with one, you might learn something.
I never claimed that I was the original idea creator, all I stated was that I thought about the idea and executed. Please stop trying to dig further to cause unnecessary debates, especially over petty little things like that.

"Let me repeat, a USB is a storage device and a RPi is a computer". Yes, it is, that was never in dispute, but if you had done your research (again), you would find that data, can be stored on these. For what purpose, you may ask. I added a little pic for you. See attachment.

There is also a magazine you might want to buy, see the attachment.
I literally laughed at this, wow. I think all your years of living life have really got to you my old friend. I'm fully aware of what a USB can store and what a USB can do for a RPi, so you don't need to keep adding attachments as a reference thinking they might get you some brownie points.

The same system, that akeem claims to have thought up, was already being used by one of the worlds largest advertising agencies, plus they still use it today......end of story.
I never claimed to have been the original creator, in fact, I couldn't care less if the original creator was you, despite the obvious lack of knowledge you possess.

EDIT: Thank you for providing the entertainment for today. It's obvious your only goal is trying to prove irrelevant points using references and your old magazines. This reply will be the last reply you'll get from me. If you want my advice, I'd suggest you better spend your time doing something more valuable, perhaps spending more quality time with your ex-Ubuntu Software Developer :playful:
 

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Phil K

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Very nice! I've read a lot about how people say "find a market first and THEN find a product to sell to that market". It seems like the method you used turned that on its head. How were you so confident you would get bites from businesses? How long did it take for you to develop the product/program using the RPi?

Again, congrats! That's a hell of a win!
 

astr0

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There are some working businesses here in Ukraine doing that, but probably with more expensive equipment similar to NUCs. They also have ads in public transport which is probably huge (public transport is run by private companies here).

I've had a similar idea, but with large RGB dot-matrix displays running from RPi outside on the major roads. Definitely more attractive than static/rotating billboards and, unlike Japan and US, we don't have them here. They are also not that expensive nowadays.

The market for this is huge, so scale scale scale ;)
 
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Akeem

Akeem

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There are some working businesses here in Ukraine doing that, but probably with more expensive equipment similar to NUCs. They also have ads in public transport which is probably huge (public transport is run by private companies here).

I've had a similar idea, but with large RGB dot-matrix displays running from RPi outside on the major roads. Definitely more attractive than static/rotating billboards and, unlike Japan and US, we don't have them here. They are also not that expensive nowadays.

The market for this is huge, so scale scale scale ;)
The UK is very similar. I'd say JCDecaux is the bigger company here.

RGB dot-matrix was something I was looking at but I didn't know how many nits they were (brightness) as I wanted to place them outdoors and they needed to be seen even when it was sunny/bright outside. For some reason, I couldn't find ones with a higher resolution so images were never close to 720p.

The market is definitely humongous, so yes, scaling is definitely the goal now for me ;)
 

chimichangatime

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Nice! I actually did this at work, but for motivational and business-relevant slides (progress toward bonuses, for example). I convinced my boss it was a great idea, we got the owner to buy a massive 65" TV and pay for the RPi. I set it up in Kiosk Mode in Chromium pointing to an internal web server that hosts a carousel embedded in a website. I just put pics in a network folder and it picks them up. The RPi itself mounts to the back of the TV and is on the WiFi.

I love your idea of monetizing this thing for other businesses. So much slow lane thinking on my part :( I have so many skills I should be using to stop making the CEO of this place rich.

Do you take over TVs that were displaying the music stations on satellite or sports programs? Do you swap back and forth between content like music and sports and back to the RPi? Or do you take over the TV entirely?
 
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Akeem

Akeem

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Or you could just insert a USB Stick in the USB slot on the back of your TV, go to the TV menu, select photos and press go. Cost $0.00

It may work for your business if you simply want the TV to display certain photos or a video repeatedly, however, it doesn't stand a chance in working (even a tiny bit) if you have hundreds upon thousands of businesses wanting to advertise on that screen.

A USB stick/drive has absolutely no value when you need to change the content dynamically, at any time.

Also, no. Either I think you've completely mis-read my entire initial post about what my business does or you're extremely unknowledgeable in the capabilities of a USB :)
 
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Phil K

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I was more energetic and confident about myself and my product that I didn't really give myself much room to think about possible failures. The truth is, I didn't know exactly what would happen when I went in there and I didn't know whether others would listen and advertise. All I knew was that the product was genuine and for those that wanted it, it would provide them the value they were looking for. I guess I turned a blind eye when it came to finding clients to advertise for. I just went with it and hoped the right people would see it. Even if it failed, at the time, I wouldn't have been too bothered. At least I went out and tried.

As for the design and development I used Raspbian OS which is the most common amongst the RPi community. It's not exactly newbie friendly but I knew what I was doing (kind of) so I worked my way through it. It took literally about 8 or so hours to reprogram bits and bobs of the RPi and to disable one or two useless CPU requiring tasks. In essence, I turned it from a computer OS to a computer OS with no features except one program and turn on/off the external USB fans when needed (to prevent overheating/fire/electric risk).

Hope that answers your questions and thank you :)
That's a great outlook - congrats on having that attitude about everything.

I have a programming background (by schooling) as well and have heard a lot about RPi in the past few years. I've never used one, but know it's a very powerful tool/device (it took me until now to realize what you meant by "RPi" haha). I've often wondered what kinds of things/products I could create on such a device and sell it to the masses, but I've always been stuck at that step - not knowing what I could do with it, not knowing what it's capable of, and how I would go about selling my product...
 
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User62861

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Very nice. Thank you for the reply and wish you all the best with the business!

I started off calling local businesses which I knew had a TV/monitor. For others, they came from word-of-mouth to which they already knew they had to have a TV/monitor.

All other cold-call clients which I called, I asked, yes. Once I started to get 'no' a lot, I knew it was a gap which I was missing, so I came up with the 'plans and packages' idea which offered a TV/monitor in exchange for their percentage of the advertising revenue until the TV/monitor was paid off.
 
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Akeem

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Awesome story, thanks for sharing and congrats!
Are you scaling it? I see huge potential on this and even a big company buying it if you get enough market share.
Thank you and yes, one of my main priorities right now is to scale the business up as much as possible. I will be updating the post once certain objectives have been met :)
 

Phil K

New Contributor
Dec 29, 2016
16
11
17
Massachusetts
A couple of more obvious questions I forgot to ask at first, if you don't mind sharing:

1.) Just so I understand correctly, I assume the business model itself is that you approach a business that currently has a screen/monitor (we'll refer to these as "A Businesses"), and you convince them that through advertising on that screen, they can make money by having OTHER businesses (we'll refer to these as "B Businesses") advertise on their screens (with the help of your device, of course). Is that accurate?

2.) What was the arrangement? Were you charging "A" a flat fee for the device (RPi) first? And what was the payment structure? I assume you collected your revenue directly from "B" and paid "A" a percentage of that revenue (or a flat amount)? Or did you charge "A" a flat fee and allow them to profit from income from whatever "B" decides to advertise on their screens?

3.) I assume every time new "B" wants to advertise, or stop advertising, at any given "A" location, you have to physically go to that location and modify the advertisement videos? With all those units out in the field, I'm imagining that you would have to drive around CONSTANTLY to change what's playing on screens all over the city.

4.) To go even further on that thought, how do you actually change what's showing on a given "A"'s screen? Do you have to physically take it home and edit it, and then return it? I understand that it's a RPi and that it's powerful, but how do you ensure the quality and/or format of "B"'s advertisements? Do they have to provide you a file with a particular format? Or do you have a designer on hand that you refer them to, in order to ensure they give you a compatible file?

Sorry for what might be super obvious questions - I'm quite a visual learner, so it's tough to be sure I fully understand.
 
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Akeem

Akeem

Bronze Contributor
I've Read UNSCRIPTED
Speedway Pass
Feb 4, 2016
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United Kingdom
@Akeem awesome post. One thing to notice is that it's clear that your success came with patience, determination and repetition. Reminds me of the Pharaoh parable in TMF.

Two questions:
1) Have you been setting up the pi's for free from the beginning? Like from the very start you approached clients with the premise "I'll install it for free but take a xx percent cut off the profit" ?
2) How do the businesses you approach find other businesses to come & advertise on the screens?
Hey,

1. Yes, from the very beginning, the installation has always been free. I could, technically, start charging but it would just be a negative thing to do as I make my money back anyway so I don't want to scare potential clients away.
2. Right now, we already have a pool of clients (in the 100s/1000s) ready to spend money and advertise/promote their business so the client we install our products for doesn't look for anyone themselves.
 
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Akeem

Akeem

Bronze Contributor
I've Read UNSCRIPTED
Speedway Pass
Feb 4, 2016
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United Kingdom
Thanks for answering that.



This is something I hadn't comprehended, so "B" clients do not provide their own ads?Or they do off and on?
They can provide their own ads and a lot of them do, however, even if that is the case: our in-house editors still have to remake them and ensure they're high quality and fit a particular resolution. Some businesses don't understand that a 720p video won't look good on a 1080p monitor (which most businesses have).

In simpler words, we try to ensure each ad fits the screen and that the RPi overall looks professional.
 

Ing

Contributor
Read Millionaire Fastlane
Jun 8, 2019
136
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The same system, that akeem claims to have thought up, was already being used by one of the worlds largest advertising agencies, plus they still use it today......end of story.
And?
This is an execution thread and I m happy to read it.
You brought some information, which I m happy to read, too.
But its no invention, I did it first thread! Thats boring, we are no lawyers and no children !
 

Low Chi

Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Oct 22, 2019
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thanks for sharing. Do you want to franchise it to other countries?

I think your control process of the RPI devices could also be licenced to advertising panels manufacturers (e.g. large outdoor panels or ad panels in sports like in soccer games -> see e.g. prodisplay), if adopted to their needs of the control process and harvesting the feedback loop of endcustomers.

Good luck to 7-figures!
 

KKOPPI

New Contributor
Read Millionaire Fastlane
May 15, 2019
22
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25
AMSTERDAM
What still puzzles me is the concept of A companies willing to have OTHER companies' ads in their place.
 

Kingsta

Bronze Contributor
FASTLANE INSIDER
Dec 6, 2014
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Congrats on your success! Looking forward to following your progress.

In the cases where a business did not have a TV, did you put your own?
 

PaperClick

PARKED
Apr 22, 2017
1
0
3
30
State College, PA
Awesome story!

How did you get the ads onto the RPi? Do you have to manually load the files onto each device through say USB, or were they connected to the internet and you manage it all remotely?
 
U

User62861

Guest
Great job man! Really interesting idea, love it!

Few questions...

1. What exactly does your computer do? Cant those businesses just put an USB stick with video ads to play all day long?

2. What were they using those TVs for before you showed up? If they were displaying some kind of info, how they can put ads?

Thank you!
 
U

User62861

Guest
Thanks for the reply, really appreciate it.

One more questions...how did you find all that places that have TVs? You call and ask if they have a lobby with unused TV?
 

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