Sell a quick emotional solution, an exquisite feeling, a crafted perception -- delivered through a product. The item itself is a byproduct, the purchase is the solution. Purchase decision is then based on the brand image and customer's self-identification with the idea of owning the item, not the physical possession of the item itself.
Locate the customer and target with marketing based on emotion, not logic.
Locate the customer and target with marketing based on emotion, not logic.