I recently listened to a Tony Robbins podcast episode where she was interviewed. Its worth listening to:
What I got out of it was that she intensely cared about her customers. She thought about them, thought like them, talked to them, understood them, listened to them, etc etc etc. Then, when she talked to them about her product, they immediately got what she was talking about. She also worked her butt off, doing anything and everything possible to promote her product. She cold called Neiman Marcus, got an appointment with a buyer, flew to meet her, invited her into the bathroom to see the difference between her product and the competition. She also worked the floor as a salesperson for her product, in dozens of stores across the country.
What I got out of it was that she intensely cared about her customers. She thought about them, thought like them, talked to them, understood them, listened to them, etc etc etc. Then, when she talked to them about her product, they immediately got what she was talking about. She also worked her butt off, doing anything and everything possible to promote her product. She cold called Neiman Marcus, got an appointment with a buyer, flew to meet her, invited her into the bathroom to see the difference between her product and the competition. She also worked the floor as a salesperson for her product, in dozens of stores across the country.