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How and when to relaunch a customer?

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tiffany-zuc

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Jan 28, 2020
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Hello,
I had to negotiate a contract two weeks ago. I received a positive oral response, and sent the legal documents for signature.
Except that two weeks have passed without response. Having relaunched the client last Thursday, we set up a call today which was to conclude with the signing of documents.
Having contacted the client without success and having left a message on his voice mailbox, I wonder when I should raise and in what format (phone call, email)? Knowing that the situation is urgent, but that I don't want to make the client feel it.
How should I do it?
Thanks in advance.
 

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Hello,
I had to negotiate a contract two weeks ago. I received a positive oral response, and sent the legal documents for signature.
Except that two weeks have passed without response. Having relaunched the client last Thursday, we set up a call today which was to conclude with the signing of documents.
Having contacted the client without success and having left a message on his voice mailbox, I wonder when I should raise and in what format (phone call, email)? Knowing that the situation is urgent, but that I don't want to make the client feel it.
How should I do it?
Thanks in advance.
Sounds like this not a priority for them, or perhaps they are reluctant for some reason.

My suggestion, get them to say No, and you'll get the full story, as well as more urgency from their side.


For example: Your next email (or voicemail), say something to this effect:

Hi Client,

We missed you on the scheduled call Thursday.

It seems like this deal is not a priority for you. Do you want to abandon the re-launch?




This will prompt a fast response, with them saying "no, no, no, we still want to do the re-launch. I missed the call because x,y,z urgent situation came up and I forgot about it. Let's do another call this afternoon".

Or, they'll say "You know, I skipped the call because I was having second thoughts about the deal because x,y,z and wasn't sure if I wanted to proceed anymore".


If #1: Great, you get things moving.

If #2: Great, you might discover what objections they have, and be able to address them.


Getting the other side to say "No" usually prompts a fast, and apologetic, response. It makes them feel like the bad guy, without accusing them of anything.


Give it a try, and let us know if it worked and what they say!
 

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