GoodluckChuck
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I've been helping local service businesses with marketing for a few years now and here are the steps I always take.
1. Fully filled out GMB listing with pictures and a visible address.
2. A website that shows the services you offer and in what locations that makes it easy to contact your company.
3. Fully filled out profiles on free directories like Yelp and Yellow pages.
With these three items set up, make sure you get as many 5 star reviews on your GMB as possible. You can ask friends and family to leave reviews that talk about your character and reliability. No need for them to make up bs. Just tell the truth. Get all happy customers to leave reviews moving forward.
Use some sort of CRM and look for ways to circle back around with customers. If you trim hedges, you know how fast they grow and can contact people when it's time to trim again.
Your website can be further built out with pages addressing specific services like tree/stump removal and tree planting. The pages should be based around things people type into Google.
Flyers and door to door marketing is great. You can go to neighborhoods you like and talk to people to let them know who you are. Mailing flyers is good too, especially during storm season or times your services are in higher demand.
With the basics in place you can advertise on Google and perform SEO rank organically.
If you pair great customer experience with a solid system for keeping in touch with past clients you will rely less and less on new leads and build an ecosystem of loyal customers.
There are a lot of more niche ways to scale this stuff up but this is a great place to start.
1. Fully filled out GMB listing with pictures and a visible address.
2. A website that shows the services you offer and in what locations that makes it easy to contact your company.
3. Fully filled out profiles on free directories like Yelp and Yellow pages.
With these three items set up, make sure you get as many 5 star reviews on your GMB as possible. You can ask friends and family to leave reviews that talk about your character and reliability. No need for them to make up bs. Just tell the truth. Get all happy customers to leave reviews moving forward.
Use some sort of CRM and look for ways to circle back around with customers. If you trim hedges, you know how fast they grow and can contact people when it's time to trim again.
Your website can be further built out with pages addressing specific services like tree/stump removal and tree planting. The pages should be based around things people type into Google.
Flyers and door to door marketing is great. You can go to neighborhoods you like and talk to people to let them know who you are. Mailing flyers is good too, especially during storm season or times your services are in higher demand.
With the basics in place you can advertise on Google and perform SEO rank organically.
If you pair great customer experience with a solid system for keeping in touch with past clients you will rely less and less on new leads and build an ecosystem of loyal customers.
There are a lot of more niche ways to scale this stuff up but this is a great place to start.
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