Guidance required for using License of other brands

[Setting up shop]

I want to use the license of various companies(WWE, Disney etc) on an existing product.

I'm thinking of two scenarios I could go, but a little guidance would be appreciated.

1)Try contact the companies and request me using their license.
I imagine this would be a huuuuge uphill battle and they might not work with me because I don't have success on another product

2)Contact companies who already have the rights to use the license and pitch them my idea.

If anyone could open doors for me, we could definitely work out an agreement.

Any feedback is appreciated.

 

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[OldFaithful]

I'd suggest #1.
Directory of Licensors
I am so lost about licensing.

If you're worried about looking like a small fish in their "big pond", just start somewhere, get some sales, grow it...and then contact the license owner you'd really like to use. Start!

 

[FiftySeven]

GOLD - The Licensing Game

 

[Setting up shop]

I'd suggest #1.
Directory of Licensors
I am so lost about licensing.

If you're worried about looking like a small fish in their "big pond", just start somewhere, get some sales, grow it...and then contact the license owner you'd really like to use. Start!

I'm not sure companies would take to me kindly if I use their license without their approval.......even if I can show interest.

 

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[OldFaithful]

I'm not sure companies would take to me kindly if I use their license without their approval.......even if I can show interest.

I'm sorry that wasn't clear. I'm not suggesting you start using their IP without their approval...but that you just start selling product. THEN, once you've got some sales, you can go to them and negotiate to use their IP (as a viable seller with real sales). You'll be more confident and you'll no longer be the guppy in their big pond.

I'm certainly never going to suggest that anyone violate licensed IP. Sorry for the confusion.

 

[Setting up shop]

I'm sorry that wasn't clear. I'm not suggesting you start using their IP without their approval...but that you just start selling product. THEN, once you've got some sales, you can go to them and negotiate to use their IP (as a viable seller with real sales). You'll be more confident and you'll no longer be the guppy in their big pond.

I'm certainly never going to suggest that anyone violate licensed IP. Sorry for the confusion.

Its all good.

Its actually an existing product with strong sales. I'm basically taking an existing product and applying different licenses to it.