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- Apr 1, 2014
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Sounds good and makes perfect sense. Would you say the path would be a good way forward for me? I need to scale things asap.Two ways to tackle it which is (obviously) B2B and B2C.
But the strategy is different because they want different things, right? In The Path I have a whole thing on copy writing based on my "F.A.C." technique:
To FIND the right people, you need to know who they are, what they want, and how they get it... to ATTRACT them you need to know their questions, worries, and fears (answer and alleviate them)... and to CONNECT with them you need know their frustrations & turnoffs, negative emotions, and what you need to demonstrate to be true to them in order for them to move forward...
You're smart so I probably don't have to spell it out for you but these 9 things are dramatically different for the recruiter versus the HR manager versus the person they're trying to recruit. Changes by the industry, too.
Depends on your motivation level but I think you should have funnels for both. And if you're the one educating them, they start calling you instead of you reaching out to them.
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