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I wanted to share some thought's on marketing that I have found helped me personally or didn't.
My business focus has been changing from motorcycles to, in my opinion, a more realistic and profitable side of metal manufacturing and fabrication.
Having done post card mailers with mixed results and cold emailing every possible business I could think of I found it was time to break out of my comfort zone and start banging on doors.
The results vary from full tours of shops to "beat it kid stop wasting our time".
I have acquired more long term customers from basically just stopping by and leaving a business card. Also some of these new customers are ones I had direct mailed a ton of times over! I tend to think the mailers get discarded often as spam and that they work more with residential customers (handrails, gates and misc jobs) in my experience.
Lastly I have had referrals from other customers like small machine shops to shops they know sub out weld/fab work which has also worked out well. To me it's much easier going to the secretary asking for Jim Smith via a referral from John Doe but again this could never be the case for every place so you just have to do it.
Would love to hear any thoughts or discussions on what works for you guys from a manufacturing side or things.
My business focus has been changing from motorcycles to, in my opinion, a more realistic and profitable side of metal manufacturing and fabrication.
Having done post card mailers with mixed results and cold emailing every possible business I could think of I found it was time to break out of my comfort zone and start banging on doors.
The results vary from full tours of shops to "beat it kid stop wasting our time".
I have acquired more long term customers from basically just stopping by and leaving a business card. Also some of these new customers are ones I had direct mailed a ton of times over! I tend to think the mailers get discarded often as spam and that they work more with residential customers (handrails, gates and misc jobs) in my experience.
Lastly I have had referrals from other customers like small machine shops to shops they know sub out weld/fab work which has also worked out well. To me it's much easier going to the secretary asking for Jim Smith via a referral from John Doe but again this could never be the case for every place so you just have to do it.
Would love to hear any thoughts or discussions on what works for you guys from a manufacturing side or things.
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