[h=2]From the article:
What Can Internet Marketers Do to Prepare?[/h]Now you can use email marketing to gain prime visibility in the SERPs.
For example, if you have purchased from Walmart in the past and subscribed to their email list, you should be receiving emails from them with current promotions. Let’s say you decide you want to buy a new digital camera. If Walmart sent you an email at one point advertising a sale on digital cameras, Google would serve a link to that email in the SERPs.
If you have purchased from a company or subscribed to its email newsletter, Google assumes that you consider these trusted sources, thus furthering Google’s agenda of relevance and personalization.
Read more at Google Incorporating Gmail into Search Results: Your Email Marketing Just Became Top Priority | Search Engine Journal
What Can Internet Marketers Do to Prepare?[/h]Now you can use email marketing to gain prime visibility in the SERPs.
For example, if you have purchased from Walmart in the past and subscribed to their email list, you should be receiving emails from them with current promotions. Let’s say you decide you want to buy a new digital camera. If Walmart sent you an email at one point advertising a sale on digital cameras, Google would serve a link to that email in the SERPs.
If you have purchased from a company or subscribed to its email newsletter, Google assumes that you consider these trusted sources, thus furthering Google’s agenda of relevance and personalization.
Read more at Google Incorporating Gmail into Search Results: Your Email Marketing Just Became Top Priority | Search Engine Journal
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