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Thanks for tagging me @jon.a
My wife is a vet, I'll ask her after she gets home to double check to make sure there's no specific vet laws I'm missing.
You need to be very careful with how you word it. If you write something like "used by veterinarians", as long as you have proof vets use it, you should be in the clear.
For " veterinarian approved" I would definitely suggest getting a veterinarian to endorse your product. Something as simple as writing a testimonial on your website Or like you suggested, having a doctor actively endorse your product and giving them a profit share, payment, or royalty.
Where are you definitely do not want to get into if using keywords like clinical, clinically, research, effective. While shampoos are not regulated under the FDA, claiming something is clinically approved or clinical strength without having an actual scientific study is a big no-no.
My recommendation, find a well-crafted local veterinarian and see if they will endorse your product. That way you can have a picture of this veterinarian with a testimonial for ad copy.
Edit:
let me be clear, this applies only to dog shampoo. Do not take any this advice for anything remotely related to human medicine.
My wife is a vet, I'll ask her after she gets home to double check to make sure there's no specific vet laws I'm missing.
You need to be very careful with how you word it. If you write something like "used by veterinarians", as long as you have proof vets use it, you should be in the clear.
For " veterinarian approved" I would definitely suggest getting a veterinarian to endorse your product. Something as simple as writing a testimonial on your website Or like you suggested, having a doctor actively endorse your product and giving them a profit share, payment, or royalty.
Where are you definitely do not want to get into if using keywords like clinical, clinically, research, effective. While shampoos are not regulated under the FDA, claiming something is clinically approved or clinical strength without having an actual scientific study is a big no-no.
My recommendation, find a well-crafted local veterinarian and see if they will endorse your product. That way you can have a picture of this veterinarian with a testimonial for ad copy.
Edit:
let me be clear, this applies only to dog shampoo. Do not take any this advice for anything remotely related to human medicine.