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- Jun 3, 2015
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I'm a little anxious and worried about how to troubleshoot my site & funnel if I can't manage to get a decent number of sales. (mostly because I'm running out of money.)
This should indeed worry you, no money to advertise means no sales.
1) I priced my product way too low for it's perceived value. (I really shouldn't have, I know, but when you're revising a book for the 8th or 9th time you start to kind of lose interest and faith in it )
You very well could be right, how does it compare to similar products in the niche?
But anyways, after my one week pre-launch sale ends I'm bumping up the price to maybe 47 or 89.
Why those prices, and what are you bumping up from?
If it is a quality product, I would suggest going 45 and 90. Very few quality brands use 9s or 7s in their pricing structure. Rather they loudly state; this is what it costs, because this is what it's worth. If you're looking for a bargain, go elsewhere.
3) I give out 40-50 pages of free content from my book as downloadable content for my leads, perhaps it's too much and a little "too complete". I'm thinking about cutting it down to maybe 30-35 pages and leaving the last few pages as "cliff hangers". This way when they get to the end of the excerpt they feel a deep need and desire to finish what they're reading.
Maybe it's not the amount of pages you're giving, rather the type of pages you're giving out. Could you perhaps be more strategic with that approach?
For instance, I often make the decision to buy a book based on free content within the first page. I guess it's because the author has realised that certain types of up-front info are more attractive than others.
If I feel like the content is gold, yet incomplete, I buy...
However saying all that, 40-50 pages does sound like a lot. It's tough because you're treading a line between showing enough content to persuade leads that your book is worth their cash, and appearing like you're trying too hard.
Maybe try out cutting it down to 10, 15 max. Really think about what pages you should release.
Perhaps a good exercise for you would be to get books that you have, and decide what 5-10 pages you would use to promote them.
For instance The Millionaire Fastlane , which 10 pages would you show to someone to get them to buy it?
Also, looking at my email open rates on Drip, it looks like my emails are struggling to gather attention. I really feel lost as sh*t when writing copy for emails, I feel like they're a lot different compared to writing copy for ads such as FB.
Remember you're a customer as well. We all receive marketing emails, which ones do you open?
I think with email that it's all about the headline. A good headline will get me opening it, a bad one will prompt my email server to treat it as spam!
What are your open rates? How do those compare to your click rates?
What sort of split testing are you doing with your emails?
Maybe you can incorporate some kind of drip feeding of content within them?
... and meanwhile, I'm also going to have to look for a quick and easy job back in the restaurant industry because I have much more work I need to do within this business than I thought (and I'm running really low on funds).
Good idea, you need those funds... though low funds do force you to be a bit more creative with solutions ... however you do need a minimum sized war chest in order to gather data.
As an update: This is the third day running ads, and I just made my second sale.
Awesome! Take delight in that, there are people out there who take weeks or months to get two sales, you must be doing something right.
I've handed out my book to a few friends and relatives for reviews,
Try and make them relevant. If I had a book on gardening, I would know which friends to hand it out to, and they wouldn't be the same people whom I'd give a business book to.
Also tell them why you are giving them the book, be as honest as possible, however massage their egos slightly. We all love giving our opinions (ahem, look at me now!), so show them that you care about what that particular person thinks.
Being given a book with the words; can you read my new book and tell me what you think?
Isn't as powerful as; my new book is about ___ and is aimed at ____ which is why I thought of you. I particularly want to get your opinion on _____.
Thanks again for your inputs! I can't wait what'll happen once my retargeting is all set up!
Hope this goes well for you! Keep up the enthusiasm, keep checking your strategy and keep testing.
___
On a side note, I don't want to sound like a dick, however I am a bit OCD when it comes to grammar and spelling, (I self flagellate and say 20 Hail Marys if I catch myself using bad grammar, and I'm not even Catholic!) and I've noticed you've made a few recurring errors.
Hopefully you have had your book proofread... I know posting on a forum is very different from writing a book, however mistakes are easily made.
Any mistakes in your free content will not be forgiven, and you'll lose the sale.
Please don't take that the wrong way, I am by no means perfect when it comes to grammar and diction, it's just I notice these things...
Good luck, can't wait for the next update!