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Progress Thread From Affiliate Marketing To Importing And Ecommerce

Discussion in 'Progress/Execution Threads' started by hughjasle, Nov 5, 2015.

  1. PeterCastle
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    PeterCastle Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Thanks for the encouragement. The marketing side has always been my weakness, which is why I find what you've done so interesting.
     
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  2. AGERMAN
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    AGERMAN New Contributor

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    Lurker/Newbie here but no I will not ask any questions lol. Just want to say thanks for doing this ! Literally hung on every word and took about 3-4 hours to digest all this incredible information! Glad it's working so well for you Hugh and sure wish you do even better on Amazon this year. Inspiration and motivation to all of us beginners I'm sure ! Keep it up and thanks again.!
     
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  3. Philip Marlowe
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    Philip Marlowe Every Day On, No Days Off Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Set this as a favorite - what an amazing thread. Is there a reason it's not gold?

    Anyway, rep transferred.

    What's the latest hugh?
     
  4. hughjasle
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    hughjasle AutoPilot Read Millionaire Fastlane Speedway Pass

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    Still cruising along.

    Got very serious at one point at expanding into a different niche as the niche I'm currently in doesn't excite me. However after lots of reflection and "life" happenings, I remembered one of my church leaders growing up (who I speak with occasionally as a mentor), he runs a 9 figure a year business selling and installing fancy window shutters. He once told me that he never dreamed he'd be doing what basically comes down to an interior design business. He had no interest in it before and still really doesn't beyond his business, but it has provided a wonderful life and he grew to love his products and business.

    I decided to scrap my plans to expand into other niches that looked more fun and just buckle down in the one I'm in. I have lots of happy customers and am working at expanding our lines and improving the brand now and taking life a bit more chill. Not that it's easy by any means, I just stopped chasing things that seem fun, and instead am focusing on finding joy in day to day life with my family and the business I'm currently building.

    To build out the brand, we have had to redesign for the hundredth time our entire site, products, packaging etc. Get people who know what they are doing instead of being cheap like we did when we were just selling random products that don't really go together. Beef up our emailing efforts, page and community building, get and maintain influencers, focus on producing LOTS of content (videos/images/articles) about our products or related to the market, but namely lots of content around our stuff that we can use for ads and for filling up our sites, emails, newsletters, etc.

    Always something that needs to be done or redone better. It's a never ending thing.

    I think everyone is looking for something that is "stable and reliable" or that lasts. I realized that is hard to come by. Things are constantly changing. Especially in the niche I'm in. What is popular right now, might not be next year so you must constantly adapt. Learning how to always be adapting and progressing is how you maintain stability. Building a business that can evolve itself with the times and tends is what lasts. Not the products.
     
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  5. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Exactly. Businessmen/women build businesses.
     
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  6. KeepGoin
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    KeepGoin Contributor Read Millionaire Fastlane

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    @hughjasle , so following your threads among others and taking action I have a custom product on the way from China.

    The website name is going to be a direct match to the brand name and the plan is to target long tail keywords until I gain a little traction in "best x", "how to", and similar articles that provide value. Is inserting my own brand that matches my websites url in these articles suicide?

    I see websites for example like blackmilkclothing , they used instagram exclusively for traction. Mine is in the pet niche, so say it was dog bowls. The plan will be to write articles around dog bowls that are long tail keywords, use affiliate links to products that are not mine and hopefully redirect them to purchase mine while trying to be as objective as possible.

    It's either that strategy or create the website that is exclusively for the brand and go use instagram marketing/shoutouts.

    you know what, I just reread this whole thread again and seeing the interaction I've decided how I'm going to do it. So yeah just ignore this post haha.
     
    Last edited: Sep 4, 2017
  7. JDx
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    JDx Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    Pure gold content, thank you very much for sharing everything in such detail @hughjasle . Just completed reading every post and it's very inspiring. +rep
    Off to look for products!
    Keep us posted on how you're doing!
     
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  8. hughjasle
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    hughjasle AutoPilot Read Millionaire Fastlane Speedway Pass

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    @KeepGoin - sorry, i just don't know SEO well enough to comment. Being that my knowledge of SEO is quite limited still, I'd go and do your second option of getting influencers and build an instagram page rather than figure out SEO as at least with instagram/influencers, I understand that space A LOT more and thus I feel like I can make things work without much guess work. Once again, that's only due to a pure lack of knowledge with SEO and long tail keyword stuff, not because it's the right or wrong path. I just go for what I know and then expand from there.
     
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  9. hughjasle
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    hughjasle AutoPilot Read Millionaire Fastlane Speedway Pass

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    Not much to post these days.

    We just had 5 different designers (solo designers to big firms) each make us a page for a different product that we have ordered small quantities of for testing. Based on the designs and ease of communication, we are planning to pick and work with just one of them going forward. So far we believe we found the one we want. A couple of them upped the prices on us mid project so they are out, the design was crappy on another, and then with the 2 left we just have a much better experience working with one over the other so it made the choice easy.

    With those new pages and new test products in we will be able to start testing ads and variations of offers. Like using the new products for upsells on existing products, using them as trip wires (free + shipping) or other low barrier trips, combining for big bundles, just straight selling the products, etc. Lots of options and thus lots of opportunity to make something work.

    ATM these new products are just in the manufacturers packaging. Once we find winners we will have our new product design team (different than the web design) match our current branding (that they overhauled for us) so we can have a uniform brand and start really running ads and send them out to our "brand ambassadors" aka influencers and content producers which will bring sales and more importantly, content for us to use in on our site/social media as well as ads.

    In the meantime we are also doing a lot on the back of of each sale with our customers and our email list. We are close to pinning down what each email is worth. The LTV of just the emails on the backend can add a SIGNIFICANT amount of revenue and change the entire plan if we so choose.

    For example, if we are selling a $10 product and getting a $6 CPA. That doesn't leave much room for profit, COGs, and shipping/fulfillment + costs like employees etc. Shipping/fulfillment alone would be $3. So most likely that wouldn't be worth it no matter how much traffic/sales you could do. However say for each sale we also get 9 other people who signed up for the newsletter and gave us their email, but didn't purchase, that leaves us with 10 new people to our email list. If we can make just $1 extra on average for each email, that changes the entire plan and now allows us to keep that $10 product up and running even though it is not profitable on the front end, but all those emails that we get per sale brings us in an extra $10 which then makes us profitable.
     
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  10. Maxboost
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    Maxboost Contributor I've Read UNSCRIPTED

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    great info
     
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  11. kd38
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    kd38 New Contributor

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    Hey @hughjasle

    I was wondering if you think this method works for clothing.

    Reason for asking is I finally decided to take action and implement your methods. I started off with clothing and using printful. As they offer t-shirt fulfilment with no upfront costs or anything which is great.

    I’m currently running Facebook ads, engagement is 1 in 7 people for likes but sales conversion is poor. I’ve spent £22.02 and had zero sales. I thought FBads would be the saviour, but obviously it isn't as easy as it seems!

    I was wondering if you could perhaps provide a little bit of insight. I understand you can’t provide a clear picture without seeing the products and ad so if you got time, let me know and I'll drop you a PM.

    Appreciate it dude!
     
  12. hughjasle
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    hughjasle AutoPilot Read Millionaire Fastlane Speedway Pass

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    Hard to say what the issue is without looking at everything you have. Are you getting clicks to your page? if not, then something about your ad is wrong. If you are getting people to the page, but no purchases, it could be the wrong people clicking (ad issues) site issues, or price issues. Really hard to narrow down anything without any details. And $22 is very little to expect sales unless you were selling something super trendy for dirt cheap. Even then, it's kinda a shot in the dark.
     
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  13. kd38
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    kd38 New Contributor

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    On the way to work at the moment so will provide the stats later. If you’re happy to take a look I can drop you a PM?

    What ball park number would you recommend. I appreciate it will vary between each industry and product.

    Btw, your first product that you started off this thread with. What made you decide to mark it off at $120? You said it yourself that people on amazon were selling the same product but a third of the price. I guess the thought behind the question was I’m currently looking at products via alibaba and can’t think of any products that’s being sold for $10 that will resell 8x it’s value.


    Sent from my iPhone using Tapatalk
     
  14. hughjasle
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    hughjasle AutoPilot Read Millionaire Fastlane Speedway Pass

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    As much as you can stomach. Just know the winners will make you $1m.

    I did it because I could and people were still buying it like mad. It was a trendy type product that you could barely sell for $20 these days and would for sure lose money trying to sell it direct on paid media.
     
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  15. Captain Jack
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    Captain Jack Silver Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    EDIT: Never mind. I figured it out.

    Still, awesome thread!
     
    Last edited: Dec 4, 2017
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  16. Captain Jack
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    Captain Jack Silver Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    Okay. I have a legit question now.

    Since I have no idea what I'm doing with Facebook ads, I've been following your threads, along with eliquid's Facebook ad thread. Again, this is absolutely genius and I have no idea why it isn't gold.

    Anyway, it seems that the recommendations are to add a video, as opposed to a simple image, to the ad for the best results. I do realize that I need to spend money to make money, but I'd like to spend money in the most efficient way possible.

    My question: Do you use videos when you're simply testing the product? Or just a simple image? If you use videos, how do you go about making one if you don't have the product in hand?

    Thanks again for this awesome thread! :)
     
  17. hughjasle
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    hughjasle AutoPilot Read Millionaire Fastlane Speedway Pass

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    This is not a one size fits all thing. Some products do best in video, some best with image, some do just fine with both. It's really how best can you portray your message and grab the attention of your potential customers.

    If you don't have a video and want to make one, you will have to find someone who will do one for you, pay someone to use theirs, or just order one yourself. This is especially hard when your product is just in your imagination at this point... Sometimes a video just cannot be done without it being expensive, but that's the case for most videos. They do well, but they are expensive.
     
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