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STEP 1: Identifying and Testing Various Products
I identified a couple products to work with and tested them to see if they were worth pursuing.
I did this with a few products (6) but one stood out more than the others and that's the one I'll be focusing on first.
I found these by creating good looking shopify pages for the products and running Facebook ads for them. The shopify pages were basically just shells of sites (just wanted to to quickly gauge interest). The users were led to ad the product to cart and checkout, but in doing so they would be greeted with a nice "Oops this is embarrassing, due to such high demand, we are out of stock! To make up for it, would you like to be added to our mailing list? To make things interesting for you, when we get the product back in stock, we will let you know AND send you a 30% off coupon for waiting."
This worked out well. I also did a few full tests after collecting over 100 emails, of just letting people check out and then refunding the money and emailing them the saying we were out of stock yada yada yada. Doing these two things I found I can get a sub $10 CPA. Sweet.
I tested the product at $100 a piece and face value on alibaba/dhgate is $8-15 (which I can get cheaper from past experience), either way - with the couple improvements I want + branding + packaging, the markup is definitely great if I can keep that CPA.
I identified a couple products to work with and tested them to see if they were worth pursuing.
I did this with a few products (6) but one stood out more than the others and that's the one I'll be focusing on first.
I found these by creating good looking shopify pages for the products and running Facebook ads for them. The shopify pages were basically just shells of sites (just wanted to to quickly gauge interest). The users were led to ad the product to cart and checkout, but in doing so they would be greeted with a nice "Oops this is embarrassing, due to such high demand, we are out of stock! To make up for it, would you like to be added to our mailing list? To make things interesting for you, when we get the product back in stock, we will let you know AND send you a 30% off coupon for waiting."
This worked out well. I also did a few full tests after collecting over 100 emails, of just letting people check out and then refunding the money and emailing them the saying we were out of stock yada yada yada. Doing these two things I found I can get a sub $10 CPA. Sweet.
I tested the product at $100 a piece and face value on alibaba/dhgate is $8-15 (which I can get cheaper from past experience), either way - with the couple improvements I want + branding + packaging, the markup is definitely great if I can keep that CPA.