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- Nov 23, 2014
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Thoughts: The Fear of Overdelivering
It might sound weird due to the fact that I haven't delivered anything yet to my clients. But still the thought hit me last night before going to bed: can it hurt my business if I actually perform to well and overdeliver?
In most cases it should not be an issue. If I were running Facebook Ads for an e-commerce company it would only be great to overdeliver as it meant more sales for the company. But what about the curious case of the personal trainers? What if I create a campaign that totally book up my personal trainer for the next two to three months. How will I justify for him to pay my retainer fee each and every month if he is already fully booked and do not need more clients? And if we have to pause his ad?
What I could do of course is to change the purpose of the ad. Instead of customer acquisition we could run an ad to get him more followers on Instagram, Facebook etc. But is there other ways I could justify it? I want to avoid the scenario of people feeling they are paying for something that they are not using.
Any thoughts on that? First of all I need to close my first trial client and find my first client for them though. So this is not something I am worrying so much about now. Just an interesting thought I had.
It might sound weird due to the fact that I haven't delivered anything yet to my clients. But still the thought hit me last night before going to bed: can it hurt my business if I actually perform to well and overdeliver?
In most cases it should not be an issue. If I were running Facebook Ads for an e-commerce company it would only be great to overdeliver as it meant more sales for the company. But what about the curious case of the personal trainers? What if I create a campaign that totally book up my personal trainer for the next two to three months. How will I justify for him to pay my retainer fee each and every month if he is already fully booked and do not need more clients? And if we have to pause his ad?
What I could do of course is to change the purpose of the ad. Instead of customer acquisition we could run an ad to get him more followers on Instagram, Facebook etc. But is there other ways I could justify it? I want to avoid the scenario of people feeling they are paying for something that they are not using.
Any thoughts on that? First of all I need to close my first trial client and find my first client for them though. So this is not something I am worrying so much about now. Just an interesting thought I had.