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Free Marketing Materials from Alex Hormozi... Legit?

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MTF

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Free solid course on how to create offers:

The guy offers all content for free because he's already made nine figures and only works with bigger businesses to scale them further so no BS "act now" offers hiding at the end.
 
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MJ DeMarco

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Free solid course on how to create offers:

The guy offers all content for free because he's already made nine figures and only works with bigger businesses to scale them further so no BS "act now" offers hiding at the end.

I haven't read his material, but I've heard some good things about this dude. It's also an awesome business model he's running which essentially is lead generation: give away a ton of free and valuable content, endear yourself to early-stage entrepreneurs who need to make the leap from $5M to $100M, and get in on the ground floor before the growth spurt with early stage investments. Smart. Smart. Smart.
 

MTF

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I haven't read his material, but I've heard some good things about this dude. It's also an awesome business model he's running which essentially is lead generation: give away a ton of free and valuable content, endear yourself to early-stage entrepreneurs who need to make the leap from $5M to $100M, and get in on the ground floor before the growth spurt with early stage investments. Smart. Smart. Smart.

In some ways he reminds me of you. Nothing to sell except for one very specific thing (in your case books, in his case very high-ticket consulting), mostly doing it just to contribute.

The dude is also Fastlane as they come.
 

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@MTF so what you're saying is... Alex is totally legit? Because I've enjoyed a lot of his tweets and stuff in the past, but was always pretty skeptical due to the way he presents himself (very bro-like, but cool!)

TBH I thought he was another Tai Lopez
 
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Lex DeVille

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@MTF so what you're saying is... Alex is totally legit? Because I've enjoyed a lot of his tweets and stuff in the past, but was always pretty skeptical due to the way he presents himself (very bro-like, but cool!)

TBH I thought he was another Tai Lopez

I'm watching the videos now. Never heard of him before today. So far his training is pretty good. Similar to things I've seen in other high-ticket courses. I like how he presents things and the training is definitely better than what I'd usually expect from a guru webinar. He has trained under Dan Kennedy according to the second video, so that may play a role in his presentation style. He is familiar with direct marketing approaches.
 

Phikey

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Free solid course on how to create offers:

The guy offers all content for free because he's already made nine figures and only works with bigger businesses to scale them further so no BS "act now" offers hiding at the end.
This guys' content is gold. I've been following him all last year.

One of my favorite videos from him:

All about setting expectations and how he had a manager fire all the team that were late to a meeting and it immediately set high expectations for the team. As a leader you have to constantly be setting the expectations.
 

MTF

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@MTF so what you're saying is... Alex is totally legit? Because I've enjoyed a lot of his tweets and stuff in the past, but was always pretty skeptical due to the way he presents himself (very bro-like, but cool!)

TBH I thought he was another Tai Lopez

I first heard of him in another community where experienced entrepreneurs vouched for him. I was off-put at first as well but as I watched his course today I changed my mind.

I'm watching the videos now. Never heard of him before today. So far his training is pretty good. Similar to things I've seen in other high-ticket courses. I like how he presents things and the training is definitely better than what I'd usually expect from a guru webinar. He has trained under Dan Kennedy according to the second video, so that may play a role in his presentation style. He is familiar with direct marketing approaches.

Yeah definitely very into direct marketing stuff, sales, and advertising. He has tons of videos on YouTube. I only watched a couple of them as I don't really enjoy talking head videos.

One of my favorite videos from him:

Any favorite videos when he's showing something and not simply talking to the camera?
 
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Andy Black

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Free solid course on how to create offers:

The guy offers all content for free because he's already made nine figures and only works with bigger businesses to scale them further so no BS "act now" offers hiding at the end.
Blimey. I literally just found this guy a couple of days ago on TikTok of all places.
 

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I haven't read his material, but I've heard some good things about this dude. It's also an awesome business model he's running which essentially is lead generation: give away a ton of free and valuable content, endear yourself to early-stage entrepreneurs who need to make the leap from $5M to $100M, and get in on the ground floor before the growth spurt with early stage investments. Smart. Smart. Smart.
I read his book “$100M Offers”.
It’s solid advice. I vouch for his message. It’s useful for any entrepreneur.
 

MTF

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I read his book “$100M Offers”.
It’s solid advice. I vouch for his message. It’s useful for any entrepreneur.

The course I linked is his book as a course as far as I know.

What was your main takeaway and how did you apply it in your business?
 
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Andy Black

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The course I linked is his book as a course as far as I know.

What was your main takeaway and how did you apply it in your business?
I watched a video of his last night where he quoted the book “Ready, Fire, Aim” and reminded me to focus on one product, one avatar, and one channel.
 

Antifragile

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The course I linked is his book as a course as far as I know.

What was your main takeaway and how did you apply it in your business?

The biggest takeaway for me was his way of thinking. It’s refreshing but can be summarized in one quote.

"He looked at me soberly and said: “Make people an offer so good they would feel stupid saying no.”" (Alex Hormozi, $100M Offers)

I’ve used this thinking in developing my pitch to investors successfully. Don’t feel like going into details on a public forum. DM if you want to know more. Happy to share in private.


Other quotes I got from the book:

"The Grand Slam Offer only becomes valuable once the prospect perceives the increase in likelihood of achievement, perceives the decrease in time delay, and perceives the decrease in effort and sacrifice." (Alex Hormozi, $100M Offers)


"Example: If you buy this golf club, your drive will increase by 40 yards. Your golf buddies' jaws will drop when they see your ball soar 40 yards past theirs . . . they’ll ask you what’s changed . . . only you will know." (Alex Hormozi, $100M Offers)

"“What would I need to show someone to solve this problem?” Then we are going to reverse each element of the obstacle into solution-oriented language. This is copywriting 101." (Alex Hormozi, $100M Offers)

"I have always lived by the mantra, “Create flow. Monetize flow. Then add friction.” This means I generate demand first. Then, with my offer, I get them to say yes. Once I have people saying yes, then, and only then, will I add friction in my marketing, or decide to offer less for the same price." (Alex Hormozi, $100M Offers)

"You ultimately get paid for thinking. You got this." (Alex Hormozi, $100M Offers)

"Step #1: We figured out our prospective client's dream outcome. Step #2: We listed out all the obstacles they’re likely to encounter on their way (our opportunities for value). Step #3: We listed all those obstacles as solutions. Step #4: We figured out all the different ways we could deliver those solutions. Step #5a: We trimmed those ways down to only the things that were the highest value and lowest cost to us. All we have to do now is… Step #5b: Put all the bundles together into the ultimate high value deliverable." (Alex Hormozi, $100M Offers)

"psychological levers: bonuses, urgency, scarcity, guarantees, and naming." (Alex Hormozi, $100M Offers)
 

MTF

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@MJ DeMarco or @Andy Black - perhaps it would be a good idea to split the Hormozi discussion into a separate thread? @Antifragile posted notes that are too good to be lost here in a day or two.
 
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Alex’s stuff is great as it is, also read his book. Stuff in there definitely works, I’ve been using similar tactics and procedures.

But personally I found it quite boring. Not a fault of the book, but rather the point in my life when I’ve read it.

It felt like a rehash of what the masters of direct response marketing have been saying all along, which I’ve read years before. The only difference is that it was specifically applied to modern times.

So if you haven’t read Gary Halbert, Ben Suarez, Joe Karbo, Robert Collier, Claude Hopkins, John Carlton, John Caples, Vic Schwab, Gene Schwartz, and so on, then I guess you’d find this book genius.

I will say that Alex has an awesome story though, which really shows the power of niching down, building case studies, and scaling that way rather than based on sales outreach alone. He went after gym owners, got results WITH permission to document and share case studies (and that’s very important), and used THOSE case studies as ads to other gym owners. He conquered the niche, one of the best and most effective executions I’ve seen.
 

MJ DeMarco

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MOD NOTE: This discussion was pulled out of the Random Chat thread...
 

Andy Black

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The biggest takeaway for me was his way of thinking. It’s refreshing but can be summarized in one quote.

"He looked at me soberly and said: “Make people an offer so good they would feel stupid saying no.”" (Alex Hormozi, $100M Offers)

I’ve used this thinking in developing my pitch to investors successfully. Don’t feel like going into details on a public forum. DM if you want to know more. Happy to share in private.


Other quotes I got from the book:

"The Grand Slam Offer only becomes valuable once the prospect perceives the increase in likelihood of achievement, perceives the decrease in time delay, and perceives the decrease in effort and sacrifice." (Alex Hormozi, $100M Offers)


"Example: If you buy this golf club, your drive will increase by 40 yards. Your golf buddies' jaws will drop when they see your ball soar 40 yards past theirs . . . they’ll ask you what’s changed . . . only you will know." (Alex Hormozi, $100M Offers)

"“What would I need to show someone to solve this problem?” Then we are going to reverse each element of the obstacle into solution-oriented language. This is copywriting 101." (Alex Hormozi, $100M Offers)

"I have always lived by the mantra, “Create flow. Monetize flow. Then add friction.” This means I generate demand first. Then, with my offer, I get them to say yes. Once I have people saying yes, then, and only then, will I add friction in my marketing, or decide to offer less for the same price." (Alex Hormozi, $100M Offers)

"You ultimately get paid for thinking. You got this." (Alex Hormozi, $100M Offers)

"Step #1: We figured out our prospective client's dream outcome. Step #2: We listed out all the obstacles they’re likely to encounter on their way (our opportunities for value). Step #3: We listed all those obstacles as solutions. Step #4: We figured out all the different ways we could deliver those solutions. Step #5a: We trimmed those ways down to only the things that were the highest value and lowest cost to us. All we have to do now is… Step #5b: Put all the bundles together into the ultimate high value deliverable." (Alex Hormozi, $100M Offers)

"psychological levers: bonuses, urgency, scarcity, guarantees, and naming." (Alex Hormozi, $100M Offers)
Great info here, thanks for posting this!

I was going to DM you, but your profile is private and I can't even access your profile apparently. But I would be very interested in learning more about what has worked for you when making offers to investors as I have been struggling with this lately.
 

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He is good! I like his content, Mostly Free Content with valuable insights.
he does not yell and neither pressures to his audiences.
 
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