Read Rat-Race Escape!
- Nov 7, 2022
Thank you for reaching and taking your time to write this.Feels a bit complicated for me when I'm just thinking about making a sale, instead of helping one person.
You're probably thinking too much about "how to make a sale this week", instead of thinking "how to help someone this week".
Let's get back to the current goal you have.
You've got a collection of poems and stories that you want to wrap inside two different books and sell at least one copy this week.
From what I've seen, the problem you're trying to solve is:
- Either help someone to learn English, or
- Help someone improve his English skills
I don't know exactly what type of poems and stories you have. But, you probably got a bit too busy with the building stuff on here.
Let's pretend that you're trying to solve the second problem first. As an English teacher, you already saw the demand for this. Next, look at what solutions are already serving the market. How do people already improve their skill. Be it at school, online apps or already published books. How accessible are those solutions ?
First, look at what the already existing books are offering. Look at what they are already doing to fix the gap. And then, think about how you could do it better. Maybe the stories they got are too long. Maybe they got an ugly cover design that you could improve.
Second, look at the reviews they got. What problems did they mention ? You need to value skew here. Their problems are opportunities for you.
Lastly, just think about other features and ideas you could implement. Maybe you can also add a copy of each story translated into your native language, so the people will find it easier to understand the sense of the story. You need to add things that will help the customers even more into solving their problem.
Now, making the actual sale will depend on how good you executed all of this. After you publish the books, I suggest you grab some copies and give them to some of your students who really want to improve their English skills and are already taking action towards that goal. Give them a book and listen very carefully to their feedback.
Maybe most of them can't find themselves reading because the books are boring, and it's easier to just watch a movie or something. This is a potential value-skew. Figure out a solution. Change the stories and make the books more interesting. Act, Asses, Adjust and then Act again.
I know this scenario is a bit too simple, and you probably know most of this stuff already. But I think you got too much into the building phase (It's normal to do it like this when your goal is making a sale). The most important thing you have to consider is how you're going to help them and solve their problem. Would they consider paying for such products ? Just don't forget about the people you're serving, and before considering how you'll make a sale, think about how you'll help them.
Hope this helps !
It has things I hadn't thought of and lights up things I could better in.
I will post a longer, more detailed response later today or early tomorrow, according to East African Time.
True my aim is to make a sale this week. I want to get to the process of selling.
It is much better to help someone instead and get paid as a result. Make someone live better.
I will post today's progress and a detailed response later.
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