ethan34
Contributor
User Power
Value/Post Ratio
150%
- Apr 21, 2022
- 20
- 30
Welcome Zlatin! Pretty much exactly the same as you, except I’m doing email marketing. I’ve gotten a client and am getting a pretty high response rate to cold email outreach, so hopefully my advice helps you.
I wouldn’t limit yourself to only local or only one niche. Go to all businesses you believe you can help. I also wouldn’t worry about how much local businesses can pay. The most important thing to go after is experience and proof that you can deliver results. Smaller clients may only be willing to pay you 50 dollars a month, but if you bring them awesome results, you can leverage that in the future so you can get a 500/m client, then a 1000/m client, etc.
To find clients, there’s a ton of ways. You could go to the instagram of a large brand you could make good ads for, then click the button to see similar accounts. You could use social media search tools to filter accounts with less followers. You could search up ‘restaurants near me’ and see if they’re running Google ads. If any shops or stores you know are having trouble, maybe your ads would help.
Also, when you are doing cold outreach, for the love of God, please don’t do it like I was going to and how 99% of ‘agency owners’ do it. Sending 500 emails a day using lemlist with a personalized first line and “you’re leaving money on the table my agency helps business owners scale to 6 figures please pay me blah blah” won’t work, because they are getting 50 other identical emails every day. If you do that, you look like an advertisement in their email, and will be moved to spam where advertisements belong. Instead, offer value in your outreach. Make an example Google ad for their company and offer it to them in your first email for free. Yes it will take a lot of time and they probably won’t respond. But you’ll have a much higher response rate because you’re sticking out from the crowd, and you’re starting the relationship off on a good foot. Plus, you’re improving at your skill in Google ad copywriting.
Very important: Focus on the problem right in front of you. You don’t need a good sales meeting script. You don’t need a contract, onboarding process, website, logo, llc, business card, $1000 home office setup yadayada. You only need meetings to sell people your service. First book the meeting, then start panicking how you’re going to sell them.
Also, don’t be discouraged if people aren’t responding. It’s part of it. Just stick with it, keep offering value in your outreach, and it will work out. I think that blind faith that things will eventually come together as long as we’re consistent will help us both.
Make your goal at first not to be an agency, but to be a freelancer that delivers kickass results for people. After you’ve gotten some clients and think it’s time to scale, then you can start to transition into an agency.
I would check out Iman Gadzhi on YouTube. No need to buy his course, he has plenty of free information. His student interviews are very motivating, because it shows it’s really possible to make money doing this. Also for Google ads, I believe @Andy Black has tutorials on it, and awesome advice in general.
Choose the niches where you understand the customer the most. If you purchase fitness clothes all the time, you’ll be able to deliver results for fitness e-com brands, because you know what makes customers tick. If you don’t understand the stores’ customers, you won’t be able to make effective ads.So here’s the issue: I need to find possible clients.
Cold Emails, Facebook and Instagram DMs might be a good choice to reach out to my target customers. But where can I find them? Should I find a niche and only look for prospects within it or go broader at the start? Look for local business owners in my city despite the fact the pay being much less or look beyond?
I wouldn’t limit yourself to only local or only one niche. Go to all businesses you believe you can help. I also wouldn’t worry about how much local businesses can pay. The most important thing to go after is experience and proof that you can deliver results. Smaller clients may only be willing to pay you 50 dollars a month, but if you bring them awesome results, you can leverage that in the future so you can get a 500/m client, then a 1000/m client, etc.
To find clients, there’s a ton of ways. You could go to the instagram of a large brand you could make good ads for, then click the button to see similar accounts. You could use social media search tools to filter accounts with less followers. You could search up ‘restaurants near me’ and see if they’re running Google ads. If any shops or stores you know are having trouble, maybe your ads would help.
Also, when you are doing cold outreach, for the love of God, please don’t do it like I was going to and how 99% of ‘agency owners’ do it. Sending 500 emails a day using lemlist with a personalized first line and “you’re leaving money on the table my agency helps business owners scale to 6 figures please pay me blah blah” won’t work, because they are getting 50 other identical emails every day. If you do that, you look like an advertisement in their email, and will be moved to spam where advertisements belong. Instead, offer value in your outreach. Make an example Google ad for their company and offer it to them in your first email for free. Yes it will take a lot of time and they probably won’t respond. But you’ll have a much higher response rate because you’re sticking out from the crowd, and you’re starting the relationship off on a good foot. Plus, you’re improving at your skill in Google ad copywriting.
Very important: Focus on the problem right in front of you. You don’t need a good sales meeting script. You don’t need a contract, onboarding process, website, logo, llc, business card, $1000 home office setup yadayada. You only need meetings to sell people your service. First book the meeting, then start panicking how you’re going to sell them.
Also, don’t be discouraged if people aren’t responding. It’s part of it. Just stick with it, keep offering value in your outreach, and it will work out. I think that blind faith that things will eventually come together as long as we’re consistent will help us both.
Make your goal at first not to be an agency, but to be a freelancer that delivers kickass results for people. After you’ve gotten some clients and think it’s time to scale, then you can start to transition into an agency.
I would check out Iman Gadzhi on YouTube. No need to buy his course, he has plenty of free information. His student interviews are very motivating, because it shows it’s really possible to make money doing this. Also for Google ads, I believe @Andy Black has tutorials on it, and awesome advice in general.